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1 research outputs found
Multiple Functions of Mobile Media Advertisements: A Focus on Mediating Variables
Author
Bae Jin-Han
Bone Paula F.
+18Β more
Engel James F.
Ha Louisa
Hanley Michale
Hoffman Doner. L.
Kim Sun-Nam
Lee Sung-Su
Liang Ting P.
Lutz Robert J.
Mitchell Andrew A.
Paula Fitzgerald B.
Price Lind L.
Speck Paul S.
Steven Edward E.
Tak Jin-Young
Vespe Frank
Yim Seung-Mi
μλ³ν
μ΄μν
Publication venue
'Korea International Trade Research Institute'
Publication date
Field of study
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