Factors Influencing Customers’ Loyalty: An Empirical Study for the Milk Industry in Vietnam

This study investigates the impact of brand awareness, brand image, and perceived value on customer loyalty within the milk industry in Vietnam. The research concentrates on renowned milk brands in Vietnam, such as Vinamilk, Dutch Lady, Nutifood, Nestle, TH true milk, Abbott, and Fami. The results from a sample of 141 respondents reveal that each of these factors positively influences customer loyalty. Notably, perceived value emerges as the most influential factor, with brand image and brand awareness following in strength. These findings offer valuable insights for professionals and researchers in related business domains

Automated Mapping of Adaptive App GUIs from Phones to TVs

With the increasing interconnection of smart devices, users often desire to adopt the same app on quite different devices for identical tasks, such as watching the same movies on both their smartphones and TV. However, the significant differences in screen size, aspect ratio, and interaction styles make it challenging to adapt Graphical User Interfaces (GUIs) across these devices. Although there are millions of apps available on Google Play, only a few thousand are designed to support smart TV displays. Existing techniques to map a mobile app GUI to a TV either adopt a responsive design, which struggles to bridge the substantial gap between phone and TV or use mirror apps for improved video display, which requires hardware support and extra engineering efforts. Instead of developing another app for supporting TVs, we propose a semi-automated approach to generate corresponding adaptive TV GUIs, given the phone GUIs as the input. Based on our empirical study of GUI pairs for TV and phone in existing apps, we synthesize a list of rules for grouping and classifying phone GUIs, converting them to TV GUIs, and generating dynamic TV layouts and source code for the TV display. Our tool is not only beneficial to developers but also to GUI designers, who can further customize the generated GUIs for their TV app development. An evaluation and user study demonstrate the accuracy of our generated GUIs and the usefulness of our tool.Comment: 30 pages, 15 figure

FPGA Implementation of Channel Mismatch Calibration in TIADCs for Signals in Any Nyquist Bands

This paper presents a fully digital background calibration technique of the gain and timing mismatches in undersampling Time-Interleaved Analog-to-Digital Converters for the wideband bandlimited input signal at any Nyquist bands. The proposed technique does not require an additional reference channel nor a pilot input. The channel mismatch parameters are estimated based on the mismatch frequency band. The experimental results shows the efficiency of the proposed mitigation technique with the SNDR improvement of 16dB for 4-channel 60dB SNR TIADC clocked at 2.7GHz given a multi-tone input occupied at the third Nyquist band. The hardware architecture of the proposed technique is designed and validated on Altera FPGA DE4 board. The synthesized design utilizes a very little amount of the hardware resource in the FPGA chip and works correctly on a Hardware-In-the-Loop emulation framework

Swin Transformer-Based Dynamic Semantic Communication for Multi-User with Different Computing Capacity

Semantic communication has gained significant attention from researchers as a promising technique to replace conventional communication in the next generation of communication systems, primarily due to its ability to reduce communication costs. However, little literature has studied its effectiveness in multi-user scenarios, particularly when there are variations in the model architectures used by users and their computing capacities. To address this issue, we explore a semantic communication system that caters to multiple users with different model architectures by using a multi-purpose transmitter at the base station (BS). Specifically, the BS in the proposed framework employs semantic and channel encoders to encode the image for transmission, while the receiver utilizes its local channel and semantic decoder to reconstruct the original image. Our joint source-channel encoder at the BS can effectively extract and compress semantic features for specific users by considering the signal-to-noise ratio (SNR) and computing capacity of the user. Based on the network status, the joint source-channel encoder at the BS can adaptively adjust the length of the transmitted signal. A longer signal ensures more information for high-quality image reconstruction for the user, while a shorter signal helps avoid network congestion. In addition, we propose a hybrid loss function for training, which enhances the perceptual details of reconstructed images. Finally, we conduct a series of extensive evaluations and ablation studies to validate the effectiveness of the proposed system.Comment: 14 pages, 10 figure

Potential of Biochar Production from Agriculture Residues at Household Scale: A Case Study in Go Cong Tay District, Tien Giang Province, Vietnam

This study was conducted in Go Cong Tay district (Tien Giang province, Vietnam) to estimate the potential of using residue from rice production, particularly, rice straw, to produce biochar at household scale. The annual rice yield of Go Cong Tay district is 185,072 tons/year. It creates about 233,190 tons of rice straw per year. Currently, most of these residues are open burned by the farmers. This study examined the experimental biochar production in different modes of combustion (6 h, 10 h and 15 h). The results show that 6 h of combustion is the best condition due to high yield of biochar, less ash and low amounts of incompleted biochar. With 100 kg of rice straw sticks, 48.25 ± 2.25 kg of biochar was produced. The amount of ash and incompleted biochar was low, 0.75 ± 0.13 kg and 3.95 ± 1.33 kg, respectively. The thermal energy of biochar from rice straw is about 4,030 kcal/kg, which is higher than other similar materials such as chaff, sawdust, etc. The suggested model of biochar production is compatible with household scale due to the short time of combustion, high productivity and the method is easy to perform. This practice reduces agricultural waste, protects soil and creates useful thermal energy for household activities (e.g., cooking). The ash created from biochar production can be used for fertilizing

Efficient Detectors based on Group Detection for Massive MIMO systems

In Multiple Input Multiple Output (MIMO) systems, the complexities of detectors depend on the size of the channel matrix. In Massive MIMO systems, detection complexity becomes remarkably higher because the dimensions of the channel matrix get much larger. In order to recover the signals in the up-link of a Massive MIMO system at reduced complexities, we first divide the system into two sub-systems. After that, we apply the Minimum Mean Square Error (MMSE) and Bell Laboratory Layer Space Time (BLAST) detectors to each subsystem, resulting in the so-called MMSE-GD and BLAST-GD detectors, respectively. To further enhance the BER performance of Massive MIMO systems under the high-load conditions, we propose two additional detectors, called MMSE-IGD and BLAST-IGD by respectively applying the conventional MMSE and BLAST on the sub-systems in an iterative manner. It is shown via computer simulation and analytical results that the proposed detectors enable the system to achieve not only higher BER performance but also low detection complexities as compared to the conventional linear detectors. Moreover, the MMSE-IGD and BLAST-IGD can significantly improve BER performance of Massive MIMO systems

EFFECTS OF SALT STRESS ON PLANT GROWTH AND BIOMASS ALLOCATION IN SOME WETLAND GRASS SPECIES IN THE MEKONG DELTA

Salt stress causes serious damage to many cellular and physiological processes that leads to yield reduction. The study induced salt stress using Hoagland solution added NaCl to evaluate its effects on plant growth and biomass allocation of some wetland grass species in order to identify salt-tolerant species for replacing and/or supplementing rice/grass in rice-shrimp model and salt-affected area in the Mekong Delta. The study also seeks to evaluate the response of leaf chlorophyll (SPAD unit) and proline content in salt-treated plants to varying application of salinity. Typha orientalis, Lepironia articulata, Eleocharis dulcis and Scirpus littoralis were studied in hydroponics condition with four levels of NaCl of 5, 10, 15, 20‰ and the control treatment (without adding NaCl). The experiment was arranged in a completely randomized design with 3 replications. The salt-treated plants showed visually clear responses of inhibited growth under salt stress condition compared to the control plants. Among the four studied species, T. orientalis produced the highest dry shoot biomass (15.5 g DW/plant), while E. dulcis had the lowest value (2.8 g DW/plant). However, only T. orientalis showed significantly decreased in biomass as salinity increased with 9.3 and 4.6 times lower of fresh and dry biomass in plants grown at the salinity level of 20‰ compared to those grown in the control treatment. The other three plant species did not affect by salinity levels. The results indicated that S. littoralis, L. articulata and E. dulcis could tolerate at high salinity of 20‰ (eq. to the EC value in the nutrient solution of 38.0 dS/m) and could be potential candidate to grow in the rice-shrimp model or in the salt-affected soils.