A Location-Planning Decision-Support Tool for Tradeshows and Conventions

This report introduces a strategic decision-support tool for location planning in tradeshows and conventions. This decision support tool is based on a multi-year research project that examined tradeshow participants preferences, including a comparison of attributes sought by attendees and by exhibitors. The study, supported by the Cornell Center for Hospitality Research and ASAE Foundation, included a survey of over 2,500 tradeshow participants who indicated that the show’s location is one of the top criteria. In addition to its examination of tradeshow attributes, this report describes the research process, gives an outline of customer choice, and explains how the tool can be used in an effective location and planning decision process for tradeshows considering attendees’ and exhibitors’ preferences

The Relationship among Corporate Culture, Strategic Orientation, and Financial Performance

International audienceThis study was conducted to suggest strategic orientations that can analyze which types of corporate culture and strategic orientation contribute to enhanced financial performance, based on the theory that, to acquire a competitive edge in the fierce competitive environment and maximize performance, the combination of corporate internal competitiveness and an appropriate action plan is crucial. The study shows that corporate culture does directly affect financial performance. However, for this group of Korean hotels, not all cultures performed equally. The transaction-oriented Market Culture did not promote financial performance, as compared to the family-oriented Clan culture or the innovative Adhocracy culture. The tradition-bound Hierarchical culture actually cost hotels in terms of financial performance. Certain strategic orientations moderated and improved financial results for some of the cultures, but not all. The opportunity-seeking approach of a leading orientation drove favorable financial results for the Clan and Adhocracy cultures but did not help the Market or Hierarchy cultures. Other strategic orientations also drove positive financial results, including future analytic and defensive. On the other hand, the discounting-oriented aggressive orientation returned negative financial results to all hotels in this sample.<br/

Why Attend Tradeshows? A Comparison of Exhibitor and Attendee’s Preferences

Tradeshows and conventions continue to thrive in the twenty-first century, both for information exchanges and direct selling, but numerous forces have meant changes in show operation and in participants’ selection criteria for attendance. A study of more than 2,500 tradeshow exhibitors and attendees document a clear bifurcation in the reasons for attendance in these two groups. Exhibitors are primarily focused on business and contact development, whereas participants seek a unique experience and are motivated heavily by educational goals. Successful tradeshows will need to satisfy both of these complementary sets of goals. The effects of social media and mobile technology on tradeshows are noticeable but still in flux, as many shows increasingly use virtual methods for information exchange and contact development. Environmental sustainability has become important to both exhibitors and attendees, and budgetary constraints continue to be an issue. Not only are there differences in relative preferences of exhibitors and attendees, but subgroups within each category also show different tradeshow criteria, based on age, frequency of tradeshow visits, career stage, and their technology readiness.Verma89_Why_attend_tradeshows.pdf: 4124 downloads, before Aug. 1, 2020

Why Attend Tradeshows? : A Comparison of Exhibitor and Attendee’s Preferences

International audienceTradeshows and conventions continue to thrive in the twenty-first century, both for information exchanges and direct selling, but numerous forces have meant changes in show operation and in participants’ selection criteria for attendance. A study of more than 2,500 tradeshow exhibitors and attendees document a clear bifurcation in the reasons for attendance in these two groups. Exhibitors are primarily focused on business and contact development, whereas participants seek a unique experience and are motivated heavily by educational goals. Successful tradeshows will need to satisfy both of these complementary sets of goals. The effects of social media and mobile technology on tradeshows are noticeable but still in flux, as many shows increasingly use virtual methods for information exchange and contact development. Environmental sustainability has become important to both exhibitors and attendees, and budgetary constraints continue to be an issue. Not only are there differences in relative preferences of exhibitors and attendees, but subgroups within each category also show different tradeshow criteria, based on age, frequency of tradeshow visits, career stage, and their technology readiness.<br/

A Study on the influence of corporate culture on financial performance : Focusing on hotel corporate culture and perceived performance

International audienc

Why Attend Tradeshows? : A Comparison of Exhibitor and Attendee’s Preferences

International audienceTradeshows and conventions continue to thrive in the twenty-first century, both for information exchanges and direct selling, but numerous forces have meant changes in show operation and in participants’ selection criteria for attendance. A study of more than 2,500 tradeshow exhibitors and attendees document a clear bifurcation in the reasons for attendance in these two groups. Exhibitors are primarily focused on business and contact development, whereas participants seek a unique experience and are motivated heavily by educational goals. Successful tradeshows will need to satisfy both of these complementary sets of goals. The effects of social media and mobile technology on tradeshows are noticeable but still in flux, as many shows increasingly use virtual methods for information exchange and contact development. Environmental sustainability has become important to both exhibitors and attendees, and budgetary constraints continue to be an issue. Not only are there differences in relative preferences of exhibitors and attendees, but subgroups within each category also show different tradeshow criteria, based on age, frequency of tradeshow visits, career stage, and their technology readiness.<br/

A Study on the strategies for attracting Incentive Tour : Focused on JeJu Island in South Korea

International audienc

Sports Centric Tourism : Who Travels to Mega Sports Events?

International audienceThe aim of this study is to identify and describe mega sports event market segments based on cluster analysis and to provide critiques and suggestions to both academics and industry practitioners. Field study was conducted during the 2014 Sochi Olympic Games onsite among tourists at the Olympic venues. A total of 258 questionnaires were valid for data analysis. The study explores whether demographic characteristics of Olympic Games visitors affect their perceptions of event quality, destination image and perceived value by performing cluster analysis and discriminant analysis. Event quality was found to be formed by two clusters of tourists, and three clusters emerged both for destination image and perceived value. The results show that there are differences among these segments in terms of visitors’ perceptions of listed constructs affecting their revisit intentions and intentions to recommend destination. The article concludes by giving the reader an example of how each of the steps was processed in the identification and description of those market segments based on cluster analysis. And the key characteristics making them uniquely different as a group are discussed. The paper then shows how segmentation research can be used to develop successful promotional campaign and marketing plan.<br/

Sports Centric Tourism : Who Travels to Mega Sports Events?

International audienceThe aim of this study is to identify and describe mega sports event market segments based on cluster analysis and to provide critiques and suggestions to both academics and industry practitioners. Field study was conducted during the 2014 Sochi Olympic Games onsite among tourists at the Olympic venues. A total of 258 questionnaires were valid for data analysis. The study explores whether demographic characteristics of Olympic Games visitors affect their perceptions of event quality, destination image and perceived value by performing cluster analysis and discriminant analysis. Event quality was found to be formed by two clusters of tourists, and three clusters emerged both for destination image and perceived value. The results show that there are differences among these segments in terms of visitors’ perceptions of listed constructs affecting their revisit intentions and intentions to recommend destination. The article concludes by giving the reader an example of how each of the steps was processed in the identification and description of those market segments based on cluster analysis. And the key characteristics making them uniquely different as a group are discussed. The paper then shows how segmentation research can be used to develop successful promotional campaign and marketing plan.<br/

Understanding Online Hotel Reviews Through Automated Text Analysis

International audienceCustomer reviews submitted at Internet travel portals are an important yet underexplored new resource for obtaining feedback on customer experience for the hospitality industry. These data are often voluminous and unstructured, presenting analytical challenges for traditional tools that were designed for well-structured, quantitative data. We adapt methods from natural language processing and machine learning to illustrate how the hotel industry can leverage this new data source by performing automated evaluation of the quality of writing, sentiment estimation, and topic extraction. By analyzing 5,830 reviews from 57 hotels in Moscow, Russia, we find that (i) negative reviews tend to focus on a small number of topics, whereas positive reviews tend to touch on a greater number of topics; (ii) negative sentiment inherent in a review has a larger downward impact than corresponding positive sentiment; and (iii) negative reviews contain a larger variation in sentiment on average than positive reviews. These insights can be instrumental in helping hotels achieve their strategic, financial, and operational objectives.<br/