The Impact of Prior Firm Financial Performance on Subsequent Corporate Reputation

Using data from Fortune magazine\u27s survey of corporate reputations, an analysis was performed to determine whether there was a significant correlation between financial performance and a firm\u27s reputation as a socially responsible institution. Results indicate a conundrum where management must produce financial results for stakeholders, but that too aggressive a course of action in that process can reduce later perceptions of reputation and lead to diminished autonomy for management initiatives