47 research outputs found
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Local- and sustainably-produced agriculture products: The role of an agritourism event in informing consumer’s intentions and behaviors
This study reports on the impact of attending an Open Farms Days event on consumer self-reported intentions and purchase of locally- and sustainably produced food and beverage products showcased at the agritourism event. The role of visitor experience, in particular pleasant arousal, experience economy elements (i.e. education, aesthetics, education and entertainment) and outcomes such as positive memories were examined. A sample of 125 western Canadian event visitors surveyed direction after the event and 6 month later revealed increased purchase of local goods, much more than sustainable-produced goods. Aesthetics was the most important of the four experience sub-dimensions, followed by education. Greater attention to training for agritourism venues to enhance visitor experiences but also education outcomes is called for. Winter-focused events and venues are needed to bridge fall to spring farmer-consumer gap. Investment in cooperative regional retail outlets will address this gap and build on the successes of farmers\u27 markets
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Tourism-related Climate Change Perspectives: Social Media Conversations about Canada’s Rocky Mountain National Parks
This study employed quantitative social media big data analysis in conjunction with qualitative analysis of postings to better comprehend online lay discourse of climatic change issues in a nature-based tourism destination, Jasper National Park, Canada. Such mixed methodological approaches to big data enable tourism researchers to not only study unstructured social media big data for future-proofing purposes but to address some methodological concerns often raised about solely using corpus linguistic or thematic analyzes. This study unearthed divergent themes regarding tourists’ perceptions of climate change upon visiting JNP, with the most significant discourses on climate grief, education and interpretation, pro- environmental behaviors, and last-chance tourism. It was also observed that despite scientific links between increasingly intense and extended wildfire seasons and climate change, visitors failed to connect wildfire’s negative impacts on visitors’ experiences in Canada’s Rocky Mountain national parks with climate change
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The Effect of Destination Image on Tourists’ Trust, Loyalty and Satisfaction with a Heritage Tourism Destination: A Case Study of Abyaneh, Iran
Tourists’ satisfaction and their loyalty to tourism destinations have been considered as a tool for increasing competitiveness. This study examined the association between destination image, attributes, trust felt for the destination, satisfaction, and destination loyalty. A sample of tourists visiting Abyaneh, an important cultural heritage place in Iran was collected periodically through 2015/16 (n = 521). A self-administrated paper-based questionnaire was used to collect data for this research. The questionnaire contained 21 items and was measured with a five-point Likert scale. Data collection is complete and analysis is ongoing. Principal component analysis and Cronbach’s alpha were used to confirm the factor structure of each study construct and the internal consistency of the factor scales
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When Choice Overload Leads to a Choice and When It Does Not: Investigating Choice Overload between Tourists’ Different Consideration Sets
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Visitors’ willingness to pay for interpretive services in Alberta parks
Interpretive services provided at protected areas can add value to visitors’ experiences. They can also serve as conservation management tool in mitigating negative behaviours and inspiring pro-environmental action through educational and entertaining content and delivery. With shrinking investment in conservation from public coffers, protected area managers are increasingly forced to charge for specific services such as interpretation. While some research has examined visitor’s willingness to pay park fees, far fewer have examined WTP for interpretation. A sample of 730 visitors to four Alberta, Canada World Heritage sites was used to investigate visitors’ willingness to pay for park interpretation services. In-person delivery and specialized content garnered higher levels of WTP for park interpretation services. Wealthier visitors were more willing to pay fees, as were those who had already invested time (i.e., involvement) to learn about cultural and natural heritage (i.e., WH experts). Unexpectedly, education, travel with kids, and travel motives related to learning about cultural and natural heritage, were not significantly related to WTP for park interpretation services
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Factors affecting return participation in sport tourism running events: The role of running involvement, place attachment, event attachment and travel patterns.
This presentation examines active sport tourists (runners) engaged in a small-scale, annual sport tourism event (Melissa’s Road Race held in Banff National Park, Canada). More specifically, the affect of a number of factors on race participants’ intensions to compete in the event in the future was examined. These factors included: physiological involvement in running, attachment to the park and the event, and selected travel patterns. Multiple regression analysis was used to examine 421 participant’s responses, to determine what factors might positively predict return visitation and participation. Attachment to Melissa’s Road Race, perceptions that the park was an “appropriate” venue for the Race, attachment to Banff National Park, plans to return to the Park as a place to visit, and the number of days event participants had visited the Park in the last 12 months all contributed to the prediction of intensions to participate in Melissa’s Road Race in the future. These variables explained 34% of respondent’s intensions to re-participate. Interestingly psychological involvement in running failed to significantly predict future participation
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Agritourism and visitor loyalty: The role of experience, memories, positive emotion, perceived authenticity
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Does Culture Matter? A Comparison of Anglo-Canadians’ and Asian-Canadians’ Travel Motivations and Travel Constraints
This study investigates how Asian-Canadians and Anglo-Canadians are different from each other in terms of their travel motivation and travel constraints. The data used for this study were obtained from the Travel Activity and Motivation Survey 2006 conducted by Statistics Canada. Both univariate and multivariate analyses were employed to analyze the data. The results indicate that there were substantial cultural differences in terms of travel motivation and travel constraints. For example, Asian-Canadians were more motivated to travel because of seeking knowledge and seeking relaxation than Anglo-Canadians; Asian-Canadians were more inhibited by time and money to travel than Anglo-Canadians. The implications of such differences were discussed
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How would a climate change interpretive program impact visitors’ leisure experiences? Evidence from a lab-based experiment
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Multi-Dimensional Explorations into Visitors’ Experience Sharing through TripAdvisor Using Social Media Analytics: An Investigation on Jasper National Park
User-generated content have been studied a lot in hospitality and tourism, however, existing studies tend to consider short samples which affects generalizability features of social media analytics research. The current study tries to examine the whole existing data on nature and park attractions of a specific destination on TripAdvisor (TA), the so-called big data. Big data analytics is a rising research paradigm that uses various data sources and analytical tools such as natural language processing and Web textual mining tools to make inferences and predictions about reality. By targeting Jasper Nation Park, around 13 K English online reviews about the natural attractions and park areas of this outdoor destination was collected, and some analytical methods such as semantic and sentiment analysis were applied on the existing corpus. Using a Latent Dirichlet Allocation topic modeling method, five major topics of visitors’ experience sharing were identified as: Place, Trekking, Value, Landmarks, and Watershed. Also, results of the sentiment analysis show a high percentage of positive opinion among the reviewers (68%). This study will be of interest to the both academic and industrial realms, and helps to have a better understanding of visitor’s experience sharing behaviors in online travel communities