NON-CONTRACTIBILITY AND ASSET SPECIFICITY IN REVERSE AUCTIONS: “MOVE TO THE MIDDLE ” OR “EFFICIENT MARKETS”?

Masten, Marshall Van Alstyne and seminar participants at the University of Michigan Busines

An Empirical Evaluation of Information Features and the Willingness to be Profiled Online for Personalization

As customer information becomes a critical success factor in the global networked economy, privacy is of strategic importance. Firms are able to use information to improve customer service and offer personalized features. By understanding the factors affecting consumer willingness to share information, managers can tailor their firm’s e-business offerings to encourage consumers to partake in personalization activities. This study hypothesized that firms can address the risks of online profiling, and therefore encourage consumers to share their information, by making consumers aware of firm procedures. Consumer concern over the information collected and how it will be used (INFO_USE), should affect consumers ’ willingness to be profiled online. Customers will allow their activities to be monitored and used to create consumer profiles for business use if they are privy to the profile information collected by the firm. Knowledge of firm procedures should increase consumer perceived control, thereby decreasing consumer perceived risk, and eventually increasing participation in customer relationship activities, including personalized service and advertising. Based o

Effect of Information Technology Investments on Customer Satisfaction: An Empirical Analysis

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