The marketing and branding of indigeneity in the FIFA Women's World Cup 2023 : marketing Maori

The Fédération Internationale de Football Association (FIFA) chose to use te reo Māori and First Nations languages and symbolism in their branding and marketing of the 2023 FIFA Women's World Cup (2023 FWWC). This chapter explores what meaningful legacy the incorporation of Indigeneity in the tournament will have for Māori in their relationship with the game of football and the governing bodies of the sport in Aotearoa. By examining the content of various national sports organisations (NSOs), we trace the incorporation of Māori concepts, predicated on the Treaty of Waitangi, into the guiding principles of the NSOs, while contrasting this with access to and participation in the game. We end by looking forward to the 2026 tournament and ask if FIFA will continue its commitment to Indigenous peoples in the game

Silencing by design: Lessons learned about child sexual abuse from a university sexual assault survey

Background: University students have been recognized as particularly being vulnerable to sexual victimization. Purpose: With little research to date, and acknowledgement for the need of a better understanding of sexual violence, our study analysed the CQUniversity Sexual Assault Survey’s qualitative responses. An open-ended qualitative question allowed students to provide information anonymously. Methods: A total of 109 participants contributed responses with 17 respondents commenting on the fact that the survey omitted to ask about child sexual abuse prior to the cut-off age of 12 years. Results: University students revealed unexpected disclosures of prepubescent child sexual abuse victimization and ongoing sexual victimization into adulthood. Furthermore, students’ comments indicated negative impacts including distress, mental health and substance use problems, distrust, and interpersonal difficulties. Strong feelings about ‘silencing’ prepubescent child sexual abuse in university surveys were expressed with a request that questions about child sexual abuse prior to the age of 12 years be included. Conclusion: Our study found that child sexual abuse victimization is important to students. Recommendations indicate the need for future research about sexual violence among university students without age restrictions to gain a better understanding about the impact of trauma including revictimization experiences