9 research outputs found
An Investigation of the Influences of Consumer Involvement on Message Repetition Effects
No full text1988-03One of the issues in message repetition effects in the research of consumer psychology and advertising has been whether there exists wearout effect when message recipients are exposed to a commercial several times. When there exists the wearout effect, this phenomenon is called inverted-U relationship between message repetition and message acceptance. The inverted-U relationship has theoretically been proposed and supported by several studies
On the Internal Correlates of Export Stage Development: An Empirical Investigation in the Korean Electronics Industry
No full textThe Effects of the Vietnamese Tourist Travel Experience Elements on value, Satisfaction and Loyalty
No full textFamily Restaurant's Brand Personality and Loyalty: Focused on Customer's Brand Identification, Trust, and Satisfaction
No full textEvaluation of Linkage between Service Quality, Customer Satisfaction and Repurchase Intentions: An Application of SEM
No full text
