18 research outputs found
Creating A Sense of Belonging For Gen Y at The Workplace
The upbringing of today’s world has focused much on the advancement of the use of technology and where works are also technology driven. Correspondingly, the IT-Savvy are the Generation Y also known as “Gen Y”. The Gen Y are mostly immersed in the use of technology from an early age. They are more energetic, futuristic, multi-tasking, and are motivated towards their work. Despite the technology driven generation, they are also people oriented where meeting people and making networking are essential. As compared to the other three generations such as the Silent Generations, Baby Boomers, and Generation X; Generation Y prefer challenging and meaningful work that could lead to work betterment. The increasing number of young gen Y employees has made the study an important aspect of research. The purpose of running this short study is to identify the current trends in the workforce arena which involves Gen Y. This paper also discusses on the categorization of Gen Y, managing Gen Y, and specifically on creating a sense of belonging for Gen Y. Discussions on random surveys for gen Y employees in selected areas in Malaysia has been done. The survey in the form of one to one interview took place at malls and office buildings in Klang Valley targeted at random number of employees ranging from all facet of working sector. A number of 35 samples were successfully interviewed
Interlinkages between service quality, customer satisfaction and customer loyalty in Malaysia: a case study of Armed Forces Medical Organizations
Although conceptually viewed as abstract and elusive service quality is an important ingredient in quality
management, marketing and organizational studies as evidenced by the appearance of various models dealing with
it. The Parasuraman et al. (1985, 1988, 1991, 1994) SERVQUAL model conceives of effective service quality as
comprising five core components: tangibility, reliability, responsiveness, assurance and empathy. This study was
conducted to measure the relationship between service quality, customer satisfaction and customers’ loyalty. Selfreport
questionnaires were used to collect data from customers who received treatments at the armed forces health
organizations in Peninsular Malaysia. The outcomes of SmartPLS path model analysis demonstrated that the ability
of organization to appropriately implement tangibility, reliability, responsiveness, assurance and empathy in
performing daily job had strongly invoked customer satisfaction, which in turn might lead to enhanced customers’
loyalty. Nevertheless, future research in this field should consider exploring further individual similarities and
differences in influencing the implementation of service quality by organizations, other research designs that can
better describe the patterns of change and the direction and magnitude of causal relationships amongst variables of
interest, the need for more diverse organizations to be involved, other specific technical and environmental qualities
as an important link between service quality and many aspects of customer outcomes, and the use of a larger sample
sizes
A Bibliometric Review of Research on Gamification in Marketing: Reflections for Moving Forward
Gamification has become increasingly popular among businesses, institutions and consumers, especially since the emergence of
Covid-19 pandemic. It has been widely used to promote positive changes in user behaviour, improve companies’ digital presence
and provide immersive and engaging brand experiences. Though bibliometric studies on gamification have been conducted previously, information on citations and networking analysis emphasises marketing and consumer behaviour remains scarce. Thus, the purpose of this bibliometric study is to describe how gamification is structured and how it has evolved over time. To achieve this, we utilise citation analysis and co-word analysis to visually uncover the intellectual, conceptual and social network structures in gamification research. A total of 558 articles published between 2011 and 2021 were extracted from the Dimension.ai database through the PRISMA review process. The results reveal positive growth in gamification research between 2011 and 2021. The United States was the most productive and most cited country and the most productive and influential institution was Tampere University in Finland, which houses Juho Hamari, the most influential and most cited author. Additionally, the results reveal recent trends in gamification research including those related to value, brand and attitude as well as emerging trends including artificial intelligence. The results also reveal collaborations through co-authorship among authors, institutions and countries. Together, they depict the intellectual landscape of gamification as related to marketing and consumer behaviour. This is beneficial for both inexperienced and experienced scholars, practitioners, funding agencies and policymakers
A BIBLIOMETRIC CITATION ANALYSIS ON GREEN MARKETING AND WASTE MANAGEMENT
The research interest in the field of green marketing and waste management can be demonstrated through the published literature
on the topic. However, there is a paucity of extensive and systematic research focusing on the evolution of this discipline in terms of its
citation work. The main objective of this study is to explore the status of scholarly works on green marketing and waste management
through a bibliometric citation and networking analysis of papers published from 2012 to 2021. The data was extracted from the Web of Science (WOS) utilizing the Preferred Reporting Items for Systematic Review and Meta-Analysed (PRISMA) review process. The VOSviewer software was used to visualize the networking linkages. The findings of descriptive analysis showed that publications and citations related to green marketing and waste management are highest in 2021. Likewise, the networking analysis showed that the Science of the Total Environment journal has the highest citation counts, while Wan Yinfeng, Wang Junshi, Xu Guoping and Yi Huang
are the authors with the highest citation counts, respectively. The findings also uncovered Sinosteel Wuhan Safety & Environmental
Protection Research Institute (WSEPRI) as the most cited institution. Co-authorship and co-occurrence analysis were also found to provide significant discoveries. This study offers future scholars’ knowledge on the analysis of cited journals, papers, authors, institutions, and countries in the same field. Overall, the study serves as a guide for journal editorial boards on the growth among authors and networking opportunities in the field of green marketing and waste management, especially at the international level
Does Need for Cognition, Need for Affect and Perceived Humour Influence Consumers’ Brand Attitude?
Cognition has long been known as a mechanism to process message besides forming desirable attitude. However, the engagement of emotions that has been limited in its discussions to the message processing theory such as the Elaboration Likelihood Model (ELM) could also function as influencer to message processing and contributor to attitude formation. Hence, the purpose of this research is to examine the effects of need for cognition (NFC), need for affect (NFA) and perceived humour on consumers’ attitude towards the brands advertised. The research engaged three main studies and has adopted a quantitative basic experimental design with a random selection and distribution of participants into treatment groups. Result of study 1 showed that advertising attitude mediates between NFC and brand attitude. Study 2 found that NFA moderates between NFC and brand attitude. Study 3 revealed that NFA moderates between perceived humour and brand attitude. Finally, the results also determined that NFC, NFA, and perceived humour influence the processing of advertising message in the low and high involvement conditions of message elaborations. The findings encourage future researchers to further assess consumers’ attitude towards brand in various advertising contexts in more detail. The study contributes to the advertising guidelines for advertising firms and policy makers. In addition, the study contributes to the theoretical establishment of the Elaboration Likelihood Model (ELM) that can be used for future research extension
Cognition and emotion : exploration on consumers response to advertisement and brand
Cognition and emotion are known to be drivers of information and message processing, leading to attitude formation. This research hypothesises that emotion, specifically intense positive mood, would elicit better ad and brand evaluations. This paper examined the role of the Associative Network Theory of Memory and Emotion (ANTME) within the framework of the Elaboration Likelihood Model (ELM). Adopting experimental method, the results confirmed most of our hypotheses. In four experimental studies via the purposive sampling method, undergraduate students were invited to volunteer in the experiments (N = 389). Study 1 (n = 60) established ELM as a framework within the sampling frame. The results indicate that individuals' difference in the need for cognition (NFC) evaluate both ad and brand differently. In study 2 (n = 131), despite having elicited positive and negative mood valence, none of the moods successfully boost the evaluations of ads and brands for either low or high NFC individuals. In study 3 (n = 129), the results indicate that only intense positive mood successfully garner favourable brand evaluation. Lastly, in study 4 (n = 69), the results reveal that prior exposure to a humourous stimulus (i.e., comic strip) affects ad evaluation only. This research offers some theoretical contributions to the establishment of cognition as drivers to information processing and ELM attitude formation; and insights into consumers' cognitive-emotional attempts in response to advertising and brands which may become an input for advertisers, brand builders and marketing firms to design more innovative and impactful advertising campaigns for a sustainable IMC. Further, it could assist policymakers and regulators in improving the existing advertising guidelines and policies in Malaysia
Humour advertising: a review and a bibliometrics citation analysis
The purpose of this paper is to present review and analysis of citations by journals, papers
and authors, co-occurrences of keyword and sub-keywords, and the co-authorship between
authors, institutions as well as countries in the field of humour advertising. The number of
journal publications in humour advertising has increased and expanded over the years in the
field of marketing, communication and business research, but are less being discussed in
relation to its citation’s analysis. Therefore, the study has been conducted using a review and
a bibliometrics analysis approach. A total of 2300 articles for the study has been extracted
from the Web of Science database and reviewed using the PRISMA (Preferred Reporting
Items for Systematic Review and Meta-analysed). However, only 1500 were screened and
selected for use for the citation analysis. This study contributes in a sense that it provides
future researchers with knowledge and information about the worldwide citation’s linkages,
and networking between authors, institutions, and research interest in the field of humour
advertising. This study also provides insights for researchers to engage in developing novel
research ideas that may contribute to expanding the engagement of marketing of humour
advertising worldwide
Media sosial dan iklan tajaan: analisis bibliometrik dan rangkaian
Kajian mengenai pengaruh media sosial telah banyak dikaji. Petikan dan analisis rangkaian pengaruh media sosial dalam iklan tajaan masih terhad. Cerapan artikel dalam bidang ini masih rendah, dan tiada maklumat keseluruhan data yang tersedia untuk penyelidik buat masa ini. Ini menyebabkan limitasi pengetahuan pemilihan jurnal dan petikan. Menggunakan kaedah bibliometrik, kajian ini mengkaji petikan dan analisis rangkaian pengaruh media sosial dalam iklan tajaan. Pangkalan data WOS digunakan untuk analisis data bibliometrik, manakala PRISMA dan VOSviewer sebagai alat ukur. Hasil kajian ini menemui 150 artikel dengan 5115 petikan mengenai pengaruh media sosial dalam iklan tajaan. Jurnal Penyelidikan Perniagaan, Leeflang sebagai pengarang, Universiti Groningen, dan negara Amerika Syarikat mempunyai petikan yang paling banyak. Kata kunci "social media" dan "social media marketing" juga menunjukkan kekerapan penggunaan. Kajian ini memberi manfaat kepada penyelidik dalam usaha penyelidikan dan membantu lembaga editor jurnal untuk menjejak kemajuan dan potensi pengarang dalam penyelidikan yang berkaitan. Kajian ini turut memberi impak positif kepada industri penerbitan dalam penyediaan trend pemilihan jurnal oleh penyelidik
Students’ satisfaction and intention to continue online learning during the Covid-19 pandemic
The Covid-19 pandemic has forced teaching and learning to be conducted online. Without proper preparation, students and academicians face various challenges, which may cause stress and drop out. Thus, this study was conducted to determine factors influencing students’ satisfaction and intention to continue studying online. Three factors were hypothesized to influence satisfaction, namely the lecturer’s performance, students’ interaction, and course content. The study also examined the moderating role of internet connection on the relationship between satisfaction and continuance intention. Using purposive sampling, data were collected from undergraduate and postgraduate students. A total of 305 questionnaires were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). The result of the analysis indicated that all three proposed factors are significant in influencing students’ satisfaction, and satisfaction impacts continuance intention. Internet connection on the other hand moderates the relationship between satisfaction and intention. These findings have broadened the knowledge on the factors of students’ satisfaction and continuance intention to study online during the pandemic. This study is among a limited number of studies available exploring the role of internet connection in the context of online learning. The study provides insights to academicians, higher learning institutions and policymakers on the continuance of online learning during and post-pandemic
Determining factors related to Artificial Intelligence (AI) adoption among Malaysia’s small and medium-sized businesses
The purpose of the study is to examine the relationship between Competitive Pressure (CP), Top Management Commitment (TMC), Employee Adaptability (EA), External Support (ES), Organization Readiness (OR) and Artificial Intelligence Adoption (AIA) among SMES operating in Sabah, Malaysia. By employing judgemental sampling a total of 196 respondents were involved (i.e., owners or managers) in varied SME sectors such as services, manufacturing, construction, agriculture, and mining & quarrying. A survey questionnaire was used for data collection and analysed using Smart PLS 4. The results revealed that top management commitment and organization readiness have a significant relationship with AI adoption. However, competitive pressure, employee adaptability, and external support have an insignificant impact on AI adoption. This suggests that SME organizations may benefit from focusing on and enhancing TMC and OR practices to improve Al outcomes. Overall, these findings can guide decision-making and resource allocation, emphasizing the importance of OR and TMC in driving desired outcomes related to Al and highlighting areas where efforts may not yield significant effects. Based on present technological demands, practical implications and future research directions are also highlighted