Preferred Tone of Nutrition Text Messages for Young Adults: Focus Group Testing

BACKGROUND: Young adults are a particularly hard to reach group using conventional health promotion practices as they do not see nutrition messages as personally relevant to them. Text messaging (short message service, SMS) offers an innovative approach to reaching young adults to support and promote dietary behavior change. OBJECTIVE: The aim of this study was to develop and test tonal preferences for nutrition text messages among young adults using focus groups. METHODS: A total of 39 young adults aged 18-30 years residing in Perth, Western Australia participated in four focus groups. Participants briefly discussed their perception of healthy eating and their responses to messages about increasing fruit and vegetables, and reducing "junk food" and alcohol intake. They ranked their preference for 15 nutrition messages across 3 dietary behaviors (fruit and vegetables, junk food, and alcohol) with 5 different message tones (authoritative, empathetic, generation Y, solutions, and substitutions) and identified the messages most likely to persuade young adults to change their diet. A 5-point ranking of the nutrition messages was from the most likely to least likely to persuade (1-5). The focus groups were conducted by a trained facilitator and observer and were recorded. Data driven content analysis was used to explore themes. Tonal preferences and potential motivators were collated and frequencies presented. RESULTS: Participants ranked offering substitutes (29%, 11/39) and using empathy (22%, 9/39) as the most persuasive message techniques in improving diets of young adults, with low responses for Generation Y (17%, 7/39), solutions (17%, 7/39), and authoritative (15%, 6/39) tones. Females were more likely to consider substitution messages persuasive (35%, 7/20) compared with males (22%, 4/19). A greater proportion of males compared with females considered authoritative messages persuasive: (22%, 4/19) compared with (7%, 1/20). There is a strong preference for a substitution tone for fruit and vegetable messages (52%, 20/39), and no overall message tone preference for junk food and alcohol messages. Substitutions were viewed as helpful and practical. Empathy was liked as it acknowledged previous efforts. Responses to authoritative tone were mixed with some feeling guilt while others found them informative. Acceptability of the solutions depended on the behavioral change and acceptability of the solution proposed. Generation Y tone had some support for junk food and alcohol messages, and if favored, was considered casual, humorous, catchy, and motivational. CONCLUSIONS: Substitutions and tone of empathy were favored as the most likely execution styles to motivate nutrition behavior change across all participants. There is no "one size fits all" with different tones preferred by individuals for different dietary behaviors. Although text messaging provides instant message delivery direct to the individual, these results demonstrate the complexity of developing motivational nutrition message for young adults. These findings reveal the importance of considering the tone and content and pretesting messages for health promotion text message interventions

The Reference Elevation Model of Antarctica

The Reference Elevation Model of Antarctica (REMA) is the first continental-scale digital elevation model (DEM) at a resolution of less than 10&thinsp;m. REMA is created from stereophotogrammetry with submeter resolution optical, commercial satellite imagery. The higher spatial and radiometric resolutions of this imagery enable high-quality surface extraction over the low-contrast ice sheet surface. The DEMs are registered to satellite radar and laser altimetry and are mosaicked to provide a continuous surface covering nearly 95&thinsp;% the entire continent. The mosaic includes an error estimate and a time stamp, enabling change measurement. Typical elevation errors are less than 1&thinsp;m, as validated by the comparison to airborne laser altimetry. REMA provides a powerful new resource for Antarctic science and provides a proof of concept for generating accurate high-resolution repeat topography at continental scales.</p

Antibody validation of immunohistochemistry for biomarker discovery: Recommendations of a consortium of academic and pharmaceutical based histopathology researchers

As biomarker discovery takes centre-stage, the role of immunohistochemistry within that process is increasing. At the same time, the number of antibodies being produced for ‘‘research use’’ continues to rise and it is important that antibodies to be used as biomarkers are validated for specificity and sensitivity before use. This guideline seeks to provide a stepwise approach for the validation of an antibody for immunohistochemical assays, reflecting the views of a consortium of academic and pharmaceutical based histopathology researchers. We propose that antibodies are placed into a tier system, level 1–3, based on evidence of their usage in immunohistochemistry, and that the degree of validation required is proportionate to their place on that tier

Fracture propagation to the base of the Greenland Ice Sheet during supraglacial lake drainage

Author Posting. © The Authors, 2008. This is the author's version of the work. It is posted here by permission of American Association for the Advancement of Science for personal use, not for redistribution. The definitive version was published in Science 320 (2008): 778-781, doi:10.1126/science.1153360.Surface meltwater that reaches the base of an ice sheet creates a mechanism for the rapid response of ice flow to climate change. The process whereby such a pathway is created through thick, cold ice has not, however, been previously observed. We describe the rapid (<2 hours) drainage of a large supraglacial lake down 980 m through to the bed of the Greenland Ice Sheet initiated by water-driven fracture propagation evolving into moulin flow. Drainage coincided with increased seismicity, transient acceleration, ice sheet uplift and horizontal displacement. Subsidence and deceleration occurred over the following 24 hours. The short-lived dynamic response suggests an efficient drainage system dispersed the meltwater subglacially. The integrated effect of multiple lake drainages could explain the observed net regional summer ice speedup.Support was provided jointly by NSF and NASA through ARC-0520077 (S.B.D., M.P.B., I.M.H.) and ARC- 520382 (I.J.); The WHOI OCCI and Clark Arctic Research Initiative provided additional support to S.B.D., M.D.B., and D.L.; and a NERC (UK) Research Fellowship supported M.A.K

Extracting actionable knowledge to increase business utility in sport services

The increase in retention of customer in gyms and health clubs is nowadays a challenge that requires concrete and personalized actions. Traditional data mining studies focused essentially on predictive analytics, neglecting the business domain. This work presents an actionable knowledge discovery system which uses the following pipeline (data collection, predictive model, loyalty actions). In the first step, it extracts and transforms existing real data from databases of the sports facilities. In a second step, predictive models are applied to identify user profiles more susceptible to dropout. Actionable rules are generated based on actionable attributes that should be avoided, in order to increase retention. Finally, in the third step, based on the previous actionable knowledge, experimental planning is carried out, with test and control groups, in order to find the best loyalty actions for customer retention. This document presents a simulation and the measure of the business utility of an actions sequence to avoid dropout.info:eu-repo/semantics/publishedVersio

An actionable knowledge discovery system in regular sports services

This work presents an actionable knowledge discovery system for real user needs with three steps. In the first step, it extracts and transforms existing data in the databases of the ERP and CRM systems of the sports facilities and loads them into a Data Warehouse. In a second phase, predictive models are applied to identify profiles more susceptible to abandonment. Finally, in the third phase, based on the previous models, experimental planning is carried out, with test and control groups, in order to find concrete actions for customer retention.info:eu-repo/semantics/publishedVersio

Detection of a vibration-rotation emission line of hydrogen deuteride toward Orion Peak 1: excitation coupling of HD to H_2

The 2.46um v=1-0 R(5) line of deuterated molecular hydrogen, HD, has been detected in the Orion Peak~1 shock emission region, at a surface brightness of (8.5 +/- 2.1) x 10^(-9) W m^(-2)sr^(-1) over a 6 arcsec^2 area. Comparison of the column density of HD(v=1,J=6) with the column density of HD(v=0,J=6) previously observed from ISO and the H_2 level column densities toward the same region implies that the excitation of HD is similar to that of H_2 for these energy levels, despite much higher spontaneous transition rates for HD. We suggest that this rough equality is caused by the coupling of the HD levels to those of H_2, due to strong reactive collisions, HD + H -> H_2 + D, in warm, partially dissociated gas. The deuterium abundance implied by the combined ISO and UKIRT measurements toward Orion Peak 1 is [D]/[H] = (5.1 +/- 1.9)x10^(-6).Comment: 15 pages, 2 figures, accepted for publication in Ap