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51 research outputs found

An Analysis of the Use of Blacks in Magazine Advertisements: 1965-1975

Author: HH Kassarjian
W Mendenhall
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

A Content Analysis of Prime Time Television Commercials Reflecting Advertising Appeals used in Russia

Author: A Resnick
HH Kassarjian
JC Andrews
LE Ostlund
LG Wells
MI Goldman
ND Albers-Miller
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2015
Field of study

Australian Coursework-Focused Marketing Masters Degrees: Retraining, Credentials or Preparation for Phd?

Author: BB Butler
CW Lamb
DS Spencer
HH Kassarjian
J Nicholls
JA Athanasou
JS Glazer
M Davis
MJ Polonsky
P Thorne
PT Knight
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Tableware Coordination and Garnish Decoration for Restaurant Space Design

Author: Bitner MJ
Brady MK
Harris H
Kassarjian HH
Walter U
고범석
김명란
김선희
부정남
유근향
이용기
이유재
이유재
이형룡
임붕영
전 병 길
전소현
조경숙
조경숙
황규선
Publication venue: 'Culinary Society of Korea'
Publication date
Field of study

13.5 Developments in Marketing Research : New Directions in Marketing Research

Author: A Goldman
DJ Price
DL Hoffman
GM Zinkhan
HH Kassarjian
HT Reis
JA Cote
JA Muncy
JG Helgeson
JP Peter
L Yale
PF Anderson
R Ferber
R Whitley
RP Bagozzi
SM Leong
WD Wells
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2015
Field of study

Cigarette Advertising in India - An Exploratory Study

Author: B Berelson
B Dee
B Elizabeth
HH Kassarjian
J Gutman
J Gutman
JN Sheth
KE Bauman
L Bensley
M Venkatesan
MB Vanoss
MD Newcomb
N Michael
RH Kolbe
RI Evans
S Mukhopadhyay
WD Perreault Jr.
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2015
Field of study

Portrayal of Women in Japanese Advertisements

Author: A Belkaoui
AE Courtney
AE Courtney
AM Wayne
B Mueller
B Sternthal
CS Madden
DI Hawkins
HH Kassarjian
HW Berkman
J Smith
JH Ferguson
JR Rossiter
JW Hong
K Betushima
LC Wagner
MC Gilly
R Bartos
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Customers preference of online store visit strategies: An investigation of demographic variables

Author: Arrow KJ
Assael H
Atreyi Kankanhalli
Botwinick J
Chee Wei Phang
Dholakia U
Frank RE
Gutierrez BPB
Karthik Ramakrishnan
Kassarjian HH
Kotler P
Krishnamurthy S Raman
Laaksonen P
Li H
Litman B
MacQueen JB
Mirowsky J
Swaminathan V
Verba S
Vriens M
Williams RH
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2010
Field of study

10.1057/ejis.2010.32European Journal of Information Systems193344-35

ScholarBank@NUS

An Analysis of Discriminating Criteria as a Consequence of Consumer Involvement With a Financial Service Decision

Author: AA Mitchell
FE Brown
HE Krugman
HE Krugman
HH Kassarjian
JL Lastovicka
JL Lastovicka
L Mandell
ML Houston
P Batra
P Bloch
P Green
R Arora
R Durand
R Parameswaran
T Anderson
TS Robertson
W Cooley
WC Park
WR Klecha
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

A Proposed Consideration for Cross-National Marketing Research

Author: D Hempel
G Hofstrede
H Assael
HC Barksdale
HH Kassarjian
HL Davis
J Plummer
LR Gomez-Mejia
P Chadabra
P Kotier
R Anderson
R Linton
RJ Hoover
RT Green
RT Green
RT Green
SP Douglas
SP Douglas
V Terpstra
WA Henry
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

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