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5 research outputs found

Market Environment as a Source of Information: The Effects of Uncertainty on Intended and Realised Marketing Strategy

Author: A Diamantopoulos
C Fornell
C Lechner
DP Slevin
EM Olson
GG Dess
H Mintzberg
HC Sashittal
I Goll
J Pfeffer
JC Anderson
JC White
JR Fredrickson
K Atuahene-Gima
K Weick
L Smircich
P Shrivastava
R Butler
R Simons
VM Papadakis
VM Papadakis
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

A glimpse on big data analytics in the framework of marketing strategies

Author: A Jha
AJ Berkhout
B Geddes
B Heinrich
B Liu
CE Tucker
D Bell
D Dutta
D Lin
D Wang
D Zeng
DM Gilfoil
E Cambria
E D’Andrea
E Hargittai
E Schwarz
E Yan
G Bello-Orgaz
G Berkhout
G Bowen
G Milolidakis
HC Sashittal
J Bao
J Dean
J Li
JL Hayes
K Berger
L Sani
M Cobo
M Gastaldi
M Lesk
M Phan
M Song
MT Chi
MV Moreno
OAS Ibrahim
P Ducange
P Song
Paolo Mezzina
PE Ketelaar
Pietro Ducange
R Pecori
RG Pensa
Riccardo Pecori
S Behrendt
S Erevelles
S Milgram
SF Wamba
SS Owais
T Erl
T White
V Mayer-Schönberger
W He
X Wu
XW Chen
XY Leung
Y Zhang
Z Xiang
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Decomposing the effects of organizational memory on marketing implementation

Marketing implementation, Organizational memory, Firm performance,

Research Papers in Economics

Export marketing strategy implementation, export marketing capabilities, and export venture performance

Author: A Menon
C Fornell
C Moorman
CE Helfat
CH Noble
CH Noble
CMP Sousa
CMP Sousa
Constantine S. Katsikeas
CS Katsikeas
DC Bello
DC Bello
DJ Teece
Douglas W. Vorhies
DW Gerbing
DW Organ
DW Vorhies
DW Vorhies
DW Vorhies
E Fang
E Rosier
E Thorpe
EM Olson
FV Cespedes
G Dess
G Szulanski
GA Churchill
GL Frankwick
GS Day
H Mintzberg
H Mintzberg
HC Sashittal
J Conant
J Covin
J Sterling
JA Quelch
JC Anderson
JC White
KJ Clancy
KM Eisenhardt
L Bossidy
LC Leonidou
LC Leonidou
LC Leonidou
LF Lages
LF Lages
M Brauer
MB Myers
NA Morgan
NA Morgan
NA Morgan
Neil A. Morgan
NF Piercy
NF Piercy
NF Piercy
P Hughes
PC Nutt
PC Nutt
PM Podsakoff
PR Dickson
PS Aulakh
R Amit
R Srivastava
RA Ping
RG Netemeyer
RJ Slotegraaf
RM Grant
RP Bagozzi
RP Bagozzi
S Miller
S Miller
S Zou
S Zou
SF Slater
SN Ramaswami
ST Cavusgil
T Ambler
T Noda
TV Bonoma
World Bank
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Recent Themes in Social Networking Service Research

Author: A Bruns
A Błachnio
A Hermida
A Lancichinetti
A Timian
A Tonks
A Zubiaga
AE Kim
AJ Saffer
AO Larsson
AO Larsson
AO Larsson
AS Veenstra
AZ Ravasan
B Pang
BJ Jansen
C Hawn
C-l Hsu
CF Greer
CG Artwick
CL Hanson
CL Hanson
D Finfgeld-Connett
D Kim
D Lasorsa
D Wilkinson
DJ Kuss
DL Lasorsa
DM Boyd
DM Litt
E Ferrara
E Ferrara
E Gilbert
E Lee
EA Leicht
ER Weitzman
F Probst
FD Malliaros
G Csardi
Gaoxi Xiao
GS Enli
H Cole-Lewis
HC Sashittal
I De la Torre-Díez
J Ausserhofer
J Fox
J Golbeck
J Heidemann
J Huang
J Xifra
JA Greene
JJ Prochaska
JL Bender
John S. Liu
JS Liu
K Berger
K Chaulk
K Lovejoy
K-H Chu
KS Hartzel
L Du
L Speidel
L Thompson
Louis Y. Y. Lu
M Cheong
M Ghiassi
M Girvan
M Glover
M Myslín
M Naaman
M Rosvall
M Thelwall
MA Moreno
MA Moreno
MA Moreno
MA Moreno
MA Moreno
MA Moreno
MA Moreno
ME Newman
ME Newman
Mei Hsiu-Ching Ho
MZ Sobaci
N Arceneaux
N Shibata
N Zhang
NW Miller
OH Ahmed
P Chen
P De Meo
P De Meo
PG Svensson
R Caers
RA Elphinston
RB Clayton
RB Clayton
RD Waters
RE Wilson
RS Tokunaga
S Aydin
S Catanese
S Gittelman
S Harlow
S Herrera-Damas
S Manca
S Muralidharan
S Utz
SH Burton
T Graham
T Katsuki
TA Small
TC Marshall
TC Marshall
U Hugl
V Nicosia
WJ Grant
WW Xu
Y Kim
Y Theocharis
Publication venue: 'Public Library of Science (PLoS)'
Publication date
Field of study

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