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Chapter 5 Leveraging Emotions in Value Management of Brands and Products
- Author
- A. Ginsberg
- A. Maslow
- A. Venkatesh
- A.F. Firat
- A.S. Khalifa
- B. Ross-Wooldridge M.P. Brown, B.D. Minsky
- B. Wansink
- B. Wright L. Rainwater
- B.J. Jaworski A.K. Kohli
- B.L. Fredrickson
- B.L. Fredrickson
- B.Y. Gale
- C. Spearman
- C.E. Izard
- C.E. Osgood G.J. Suci, P.H. Tannenbaum
- D. Parker R. Stacey
- D. Schultz W. Robinson
- D.A. Aaker
- D.B. Jemison
- D.H. Pink
- E. Anderson M.W. Sullivan
- F. Birren
- F. Huber A. Herrman, R.E. Morgan
- F.F. Reichheld W.E. Sasser
- F.H. Mahnke R.H. Mahnke
- G. Cupchik
- G. Day R. Wensley
- H. Zuo T. Hope, M. Jones, P. Castle
- H.E. Butz L.D. Goldstein
- J. Fahy A. Smithee
- J. Gage
- J. Hogg S. Goodman, T. Porter, B. Mikellides, D.E. Preddy
- J.C. Anderson D.C. Jain, P.K. Chintagunta
- J.F. Suri
- J.L. Heskett T.O. Jones, G.W. Loveman, W.E. Sasser, L.A. Schlesinger
- J.M.M. Bloemer H.D.P. Kasper
- J.N. Sheth B. Newman, B.L. Gross
- J.W. Fredrickson T.R. Mitchell
- K.L. Keller
- K.N. Kwallek C.M. Lewis, A.S. Robbins
- K.R. Fehrman C. Fehrman
- L. de Cheratony F. Harris, F. Dall’Olmo-Riley
- L. Ou M.R. Luo, A. Woodcock, A. Wright
- L. Thurow
- L.J. Bourgeois
- M. Lindstrom
- M. Porter
- M. Porter
- M. Pullman M.A. Gross
- M. Walker
- M.B. Holbrook R. Batra
- M.B. Holbrook R. Batra
- M.E. Porter
- M.J. Stahl W.K. Barnes, S.F.G.W.C. Parr, R.B. Woodruff
- N. Mizik R. Jacobson
- N.H. Frijda
- P. Elkman
- P. Kotler K.L. Keller
- P. Shrivastava
- P.C. Nutt
- P.M. Senge
- P.M.A. Desmet
- P.S. Barr J.L. Stimpert, A.S. Huff
- R. Grant
- R. Hall
- R. Leszinski M.V. Marn
- R. Plutchik
- R. Stacey
- R. Stacey
- R. Taylor
- R. Woods
- R.B. Woodruff
- R.D. Stacey
- R.S. Kaplan D.P. Norton
- R.S. Lazarus
- S. Kobayashi
- S. Pressey
- S. Robinette C. Brand, V. Lenz
- S. Tomkins
- S. Young B. Feigin
- S.A. Taylor T.L. Baker
- V. Liljander T. Strandvik
- V. Mahajan Y. Wind
- V. Zeithaml
- V. Zeithaml L.L. Berry, A. Parasuraman
- Y.-T. Yu A. Dean
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2007
- Field of study
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