11 research outputs found
Revenue management during times of recession
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- 'Springer Science and Business Media LLC'
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No full textA wireless networks flexible adoptive modulation and coding technique in advanced 4G LTE
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- 'Springer Science and Business Media LLC'
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No full textWages and jobs in the Portuguese air transport industry
- Author
- Publication venue
- 'FapUNIFESP (SciELO)'
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No full textMöglichkeiten der reputationserhaltenden Verwertung einer Marke
- Author
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- 'Springer Science and Business Media LLC'
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No full textDas Entstehen von Mythos und die Erstarrung einer Marke als Höhepunkt ihrer Entwicklung
- Author
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- 'Springer Science and Business Media LLC'
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- Field of study
No full textPublikumszeitschriftenmarken fĂĽr nichtmediale Produkte
- Author
- A. Bengtsson
- A. M. Levin
- A. R. Rao
- A. Ries
- A. Tversky
- B. Boad
- B. L. Simonin
- B. Loken
- B. M. Sharp
- C. Baumgarth
- C. Baumgarth
- C. Baumgarth
- C. U. Binder
- C. W. Park
- C. W. Park
- C. W. Park
- D. A. Aaker
- D. A. Aaker
- D. A. Aaker
- D. C. Smith
- D. F. Abell
- D. M. Boush
- D. Roedder John
- E. M. Tauber
- E. M. Tauber
- E. M. Tauber
- F.-R. Esch
- F.-R. Esch
- F.-R. Esch
- F.-R. Esch
- H. Hätty
- H. Hätty
- H. Hörning
- H. J. Claycamp
- H. Meffert
- H. Meffert
- H. Sattler
- H. Sattler
- J. Althans
- J. B. Cohen
- J. H. Washburn
- J. M. Murphy
- J. Morein
- J. N. Kapferer
- J. N. Kapferer
- J. N. Nommensen
- J. Redler
- J. Trout
- K. E. Voss
- K. L. Keller
- K. L. Keller
- K. L. Keller
- K. L. Keller
- M. Caspar
- M. Ohlwein
- N. Andres
- P. Nedungadi
- R. O. Pohl
- S. Hill
- T. Blackett
- U. Wölfer
- W. Kroeber-Riel
- W. Kroeber-Riel
- W. O. Bearden
- ZAW (Zentralverband der Werbewirtschaft)
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/2007
- Field of study
No full textDachmarke versus Einzelmarke
- Author
- Publication venue
- 'Springer Science and Business Media LLC'
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- Field of study
No full textErfolgsmessung bei Markentransfers — Defizite und konzeptionelle überlegungen
- Author
- A. Rangaswamy
- B. Loken
- C. Argyris
- C.J. Simon
- C.K. Prahalad
- C.W. Park
- C.W.M. Yeung
- D. DelVecchio
- D.A. Aaker
- D.A. Aaker
- D.C. Smith
- D.J. MacInnis
- D.M. Boush
- D.R. Lehmann
- F. Völckner
- F.E. Webster
- G.G. Dess
- H. Hätty
- H. Raffée
- H. Sattler
- H. Sattler
- H. Sattler
- I.M. Martin
- J. Swait
- J.B. Schmidt
- K.L. Keller
- K.M. Sutcliffe
- K.W. Thomas
- M. Morrin
- M.W. Sullivan
- N. Venkatraman
- P. Barwise
- P. Kumar
- P. Lorange
- P.A. Bottomley
- P.H. Farquhar
- P.H. Farquhar
- R. Ahluwalia
- R.D. John
- R.D. Klink
- S. Balachander
- S.K. Reddy
- S.M. Broniarczyk
- S.M.J. Osselaer Van
- T. Copeland
- T. Jenner
- T. Meyvis
- T. Randall
- Thomas Jenner
- V. Swaminathan
- V.R. Lane
- W. Boulding
- Z. GĂĽrhan-Canli
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textKundenbindung bei Commodities – Die Quadratur des Kreises?
- Author
- A. Herrmann
- A. Hildmann
- A. HĂĽser
- A. Mayer
- A. Oess
- A. Picot
- A. R. Rao
- A. Rother
- A. S. C. Ehrenberg
- A. Töpfer
- B. Hayes-Roth
- B. Rigaux-Bricmont
- C. A. Lindsay
- C. C. Weizsäcker von
- C. Homburg
- C. Homburg
- C. Shapiro
- C. Shapiro
- C. Shapiro
- D. R. Brandt
- D. Uhr
- E. Gerstner
- E. W. Anderson
- F. F. Reichheld
- F. F. Reichheld
- F. F. Reichheld
- F. Herzberg
- F. Herzberg
- F. T. Juster
- F.-R. Esch
- F.-R. Esch
- F.-R. Esch
- F.-R. Esch
- G. Hofstede
- G. Hofstede
- H. Berndt
- H. Domizlaff
- H. Freter
- H. Garland
- H. Hätty
- H. Simon
- H. Simon
- H. StraĂźburger
- H. W. E. Stern
- I. Rapold
- J. A. Howard
- J. Adler
- J. Adler
- J. B. Heide
- J. C. Crimmins
- J. C. Makens
- J. C. Olson
- J. Hirshleifer
- J. Jacoby
- J. Janssen
- J. K. Johansson
- J. P. Peter
- J. R. Bettman
- J. S. Levy
- J. Saatweber
- J. Schneider
- J. W. Thibaut
- J.-N. Kapferer
- K. Backhaus
- K. Halk
- K. L. Keller
- K. Matzler
- K. P. Kaas
- K. Spremann
- L. Festinger
- M. Gotta
- M. R. Darby
- M. Schwaiger
- M. Schwaiger
- N. Kano
- N. King
- O. E. Williamson
- O. E. Williamson
- O. Neuberger
- O. Neuberger
- P. Billen
- P. F. Drucker
- P. H. Farquhar
- P. J. Nelson
- P. Klemperer
- P. Kotler
- P. S. Raju
- P. W. Meyer
- P. Weinberg
- P. Weinberg
- R. A. Ping Jr.
- R. K. Teas
- R. L. Oliver
- R. SchĂĽtze
- R. Weiber
- S. Bekmeier
- T. Blackett
- T. R. Ungern-Sternberg von
- T. Raff
- V. A. Zeithaml
- V. K. Venkataraman
- V. Trommsdorff
- W. D. Hoyer
- W. Kroeber-Riel
- W. Kroeber-Riel
- W. Kroeber-Riel
- W. Oehme
- W. Plinke
- W. Plinke
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textTheoretischer Teil
- Author
- A Amthorsson
- A Bengtsson
- A Gelman
- A Gelman
- A Gröppel-Klein
- A Gröppel-Klein
- A Gustafsson
- A Hartmann
- A Herrmann
- A Herrmann
- A Herrmann
- A Kirmani
- A Kirmani
- A Kirmani
- A Kirmani
- A KuĂź
- A KuĂź
- A Rangaswamy
- AC Kemper
- AC Kemper
- AC Kemper
- AE Gelfand
- AF Smith
- AM Levin
- AR Lock
- AR Rao
- AR Rao
- AR Rao
- AR Rao
- AR Rao
- AV Muthukrishnan
- B Baumgartner
- B Baumgartner
- B Orme
- B Six
- BL Simonin
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Hahn
- C Hahn
- C Hahn
- C Hillyer
- C Hsiao
- C Huffman
- C Riepe
- C Scholz
- CJ Cobb-Walgren
- CJ Frey
- CL Brown
- CM Troutman
- D Earnhart
- D Endler
- D Maheswaran
- D McFadden
- D McFadden
- D McFadden
- D Morschett
- D Morschett
- D Oelsnitz
- DA Aaker
- DA Aaker
- DA Aaker
- DA Aaker
- DC Smith
- DE Vinson
- DF Midgley
- DF Midgley
- DG Norris
- DG Norris
- DH Gensch
- DH Gensch
- DH Gensch
- DH Gensch
- DJ Moore
- DM Boush
- DS Bunch
- DV Lindley
- E Brunswik
- E Coupey
- E Frese
- E Glaserfeld
- E Roth
- E Tolle
- EC Hirschman
- EH Witte
- EH Witte
- EJ Gumbel
- EJ Johnson
- EJ Johnson
- F Bignasca
- F Bignasca
- F Böcker
- F Böcker
- F Panne
- F Wachendorf
- F Wachendorf
- F Wachendorf
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- FJ Carmone
- FJ Carmone
- FJ Marmone
- G Behrens
- G Behrens
- G Behrens
- G Behrens
- G Laurent
- G Maier
- G Maier
- G Maier
- G Maier
- G Maier
- G Maier
- G Maier
- G Maier
- G Maier
- G Puth
- G Schweiger
- G Schweiger
- G Schweiger
- G Schweiger
- G Schweiger
- G Silberer
- G Silberer
- G Wiswede
- G Zatloukal
- GJ Stigler
- GL Lilien
- GM Allenby
- GM Allenby
- GM Allenby
- GM Allenby
- GM Allenby
- GM Winkler
- GP Huber
- GR Dowling
- GS Carpenter
- GS Carpenter
- GT Ford
- H Baumgartner
- H Diller
- H Freter
- H Freter
- H Hakansson
- H Hätty
- H Höser
- H Kainz
- H Klages
- H Klages
- H Kölbel
- H Meffert
- H Meffert
- H Sattler
- H Sattler
- H Schramm-Klein
- H Schramm-Klein
- H Schweikl
- H Schweikl
- H Schweikl
- H Simon
- H Steffenhagen
- H Steffenhagen
- H Theil
- H Toutenburg
- H-P Liebmann
- HC Triandis
- HC Triandis
- HD Mummendey
- HG GemĂĽnden
- HJ Einhorn
- HL Kolb
- I Balderjahn
- I Balderjahn
- I Balderjahn
- I Balderjahn
- I Balderjahn
- I Balderjahn
- IE Berger
- IP Levin
- IS Currim
- J Adler
- J Adler
- J Adler
- J Albrecht
- J Albrecht
- J Bortz
- J Bortz
- J BĂĽschken
- J BĂĽschken
- J Fischer
- J Fischer
- J Fischer
- J Fischer
- J Fischer
- J Fischer
- J Fischer
- J Gutsche
- J Gutsche
- J Gutsche
- J Gutsche
- J Huber
- J Huber
- J Huber
- J Huber
- J Jacoby
- J Neumann
- J Perrey
- J Perrey
- J Redler
- J Redler
- J Zentes
- J Zentes
- J Zentes
- J Zentes
- J Zentes
- J-B Steenkamp
- J-J Cegarra
- J-N Kapferer
- JA Howard
- JA Howard
- JA Howard
- JD Carroll
- JD Swait
- JG Lynch Jr.
- JG Lynch Jr.
- JG Lynch Jr.
- JH Steckel
- JH Washburn
- JH Washburn
- JJ Louviere
- JJ Louviere
- JJ Louviere
- JJ Louviere
- JJ Louviere
- JJ Louviere
- JJ Louviere
- JJ Louviere
- JL Lastovicka
- JL Zaichkowsky
- JN Sheth
- JR Bettman
- JR Bettman
- JR Bettman
- JR Bettman
- JR Bettman
- JR Hauser
- JW Alba
- JW Taylor
- K Backhaus
- K Backhaus
- K Brockhoff
- K Brockhoff
- K Brockhoff
- K Brockhoff
- K Brockhoff
- K Brockhoff
- K Deimel
- K Herdzina
- K Sentis
- K Zwerina
- K Zwerina
- K-G Windhorst
- K-G Windhorst
- K-G Windhorst
- K-H Moritz
- K-H Moritz
- KE Train
- KE Train
- KE Train
- KE Train
- KJ Lancaster
- KJ Lancaster
- KK Desai
- KL Keller
- KL Keller
- KL Keller
- KL Keller
- KP Kaas
- KP Kaas
- KP Kaas
- KP Kaas
- KP Kaas
- KP Kaas
- KP Kaas
- L Berekoven
- L Berekoven
- L Berekoven
- L Festinger
- L John Jr.
- L Rosenstiel
- L Rosenstiel
- L Sunde
- LL Thurstone
- LL Wilde
- M Ben-Akiva
- M Ben-Akiva
- M Ben-Akiva
- M Ben-Akiva
- M Ben-Akiva
- M Benkenstein
- M Benkenstein
- M Benkenstein
- M Benkenstein
- M Fishbein
- M Fishbein
- M Hopf
- M Irmscher
- M Kleinaltenkamp
- M Kleinaltenkamp
- M Kleinaltenkamp
- M Kleinaltenkamp
- M Mitzkat
- M Mitzkat
- M Nakanishi
- M Natter
- M Ohlwein
- M Rokeach
- M Rokeach
- M Rudolph
- M Rudolph
- M Rudolph
- M Schenk
- M Schenk
- M Schenk
- M Sherif
- M Sherif
- M Spence
- M Steinberger
- M Steinberger
- M Voeth
- M Voeth
- M Voeth
- M Voeth
- M Voeth
- M Voeth
- M Weber
- M Weber
- M Weber
- M Weber
- M Wedel
- MB Traylor
- McKinsey & Company
- MJ Rosenberg
- ML Corstjens
- ML Richins
- ML Richins
- MR Darby
- MR Darby
- MR Solomon
- MR Solomon
- MS Mccarthy
- NH Anderson
- NH Anderson
- NH Anderson
- NH Anderson
- NT Feather
- P Hammann
- P Hammann
- P Hammann
- P Hammann
- P Kmieciak
- P Nelson
- P Nelson
- P Nelson
- P SchĂĽrmann
- P SchĂĽrmann
- P SchĂĽrmann
- P SchĂĽrmann
- P Warrington
- P Weinberg
- P Weinberg
- P Weinberg
- P Weinberg
- P Weiss
- P Wright
- PA Bottomley
- PA Samuelson
- PA Samuelson
- PE Green
- PE Green
- PE Green
- PE Green
- PH Farquhar
- PJ Lenk
- PJH Schoemaker
- PM Guadagni
- PN Shamdasani
- R Amit
- R Batra
- R Buck
- R Decker
- R Dhar
- R Haaijer
- R Haaijer
- R Haaijer
- R Katz
- R Katz
- R Kunkel
- R Kunkel
- R Kunkel
- R Nieschlag
- R Richter
- R Richter
- R Schmidt
- R Vaidyanathan
- R Venkatesh
- R Weiber
- R Weiber
- R Weiber
- R Weiber
- R Weiber
- RA Bauer
- RA Bauer
- RA Higie
- RD Blackwell
- RD Blackwell
- RD Hisrich
- RD Johnson
- RD Johnson
- RD Luce
- RD Luce
- RE Kass
- RE Nisbett
- RE Petty
- RG Chapman
- RH Fazio
- RJ Meyer
- RK Teas
- RL Andrews
- RL Andrews
- RL Celsi
- RL Keeney
- RM Dawes
- RR Bagozzi
- RR Batsell
- RR Batsell
- RR Batsell
- RR Batsell
- S Bekmeier-Feuerhahn
- S Bekmeier-Feuerhahn
- S Bekmeier-Feuerhahn
- S Bekmeier-Feuerhahn
- S Bhat
- S Chib
- S Fuchs-Seliger
- S Fuchs-Seliger
- S Lawson
- S Miller
- S Moorthy
- S Pudney
- S Pudney
- S Pudney
- S Rosen
- S Rosen
- S Samu
- S Samu
- S Software
- S Software
- SB Walchli
- SE Asch
- SE Taylor
- SH Cohen
- SH Schwartz
- SJ Haberman
- SJ Milberg
- SM Broniarczyk
- SP Mantel
- SR Cosslett
- ST Fiske
- T Bruno
- T Ellinger
- T Ellinger
- T Ginter
- T Morikawa
- T Morikawa
- T Roselius
- T Teichert
- T Teichert
- T Teichert
- T Teichert
- T Teichert
- T Teichert
- V Bugdahl
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- VA Zeithaml
- W Boulding
- W Fritz
- W Harbrecht
- W Harbrecht
- W Harbrecht
- W Harbrecht
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Meinefeld
- W Pfeiffer
- WA Kamakura
- WC Park
- WC Park
- WC Park
- WC Park
- WC Park
- WD Hoyer
- WD Hoyer
- WD Hoyer
- WE Baker
- WH Engelhardt
- WH Greene
- WL Moore
- WL Moore
- WS Perkins
- YJ Wind
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/2004
- Field of study
No full text
