Augmenting the 6-3-5 method with design information

This paper describes a comparative study between the 6-3-5 Method and the ICR Grid. The ICR Grid is an evolved variant of 6-3-5 intended to better integrate information into the concept generation process. Unlike a conventional 6-3-5 process where participants continually sketch concepts, using the ICR Grid (the name derived from its Inform, Create, Reflect activities and structured, grid-like output) participants are additionally required to undertake information search tasks, use specific information items for concept development, and reflect on the merit of concepts as the session progresses. The results indicate that although the quantity of concepts was lower, the use of information had a positive effect in a number of areas, principally the quality and variety of output. Although grounded in the area of product development, this research is applicable to any organisation undertaking idea generation and problem solving. As well as providing insights on the transference of information to concepts, it holds additional interest for studies on the composition and use of digital libraries

An exploratory model for understanding culture in student design team idea generation

This paper explores the relationship between measures within Hofstede's cultural framework and performance in concept design by setting out a methodology for evaluating the conceptual design output of student design teams from a cultural perspective. Economic globalization has meant that the management of global teams has become of strategic importance in product development. Cultural diversity is a key factor in such teams, and this work seeks to better understand the effect this can have on two key aspects of the concept design process: concept generation and concept selection. Three different measures were utilized in the analysis of a design study: aggregate cultural values, calculated individual cultural values and personality traits. The effectiveness of these is reviewed, and a methodology presented that provides a basis for more tangible consideration of how culture impacts upon active concept design teams