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Effective Communication of Science and Engineering Breakthroughs to the Public: A Tool for Science and Engineering Professionals
The goal of our research was to gain an understanding of the problems of misinformation, linguistic misinterpretation, public comprehension, scientific justification, and audience gauging in presentation of research to the public. Surveys and Interviews were our primary means of gathering data. Language was one of the largest factors in misinterpretation. There is much discrepancy between what people think is a valid source and what the scientific community recognizes as a valid source. Ways of presenting data that scientists find easy to understand may be easily misunderstood by members of the public. These problems can often be avoided by properly tailoring one's presentation to one's audience