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1 research outputs found
What Makes Consumers Pay More for National Brands than for Store Brands - Image or Quality?
Author
Agarwal Manoj
Carol J Simon
+21Â more
Chan Park
David Aaker
David Dunne
Gert Assmus
Gurumurthy Kalyanram
Jagmohan Raju
Kamal Jedidi
Kevin L Keller
Philip B Fitzell
Priscilla Donegan
Raj Sethuraman
Raj Sethuraman
Raj Sethuraman
Ram C Rao
Randolph Bucklin
Robert C Blattberg
Roger Kerin
Stephen Hoch
Stephen Hoch
Wagner Kamakura
William Dillon
Publication venue
'Elsevier BV'
Publication date
01/01/2002
Field of study
No full text
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