A study of factors of Online Advertising affecting Recalling of a Product/Service in Delhi

Advertisers are spending millions on Online Advertising in today?s time than TV, print ads and other traditional advertising media. With the rapid technological growth, the internet is becoming an important one stop point for the internet users in meeting most of their needs and wants such as communication, entertainment, shopping, information search etc. The present study examined the factors of Online Advertsing affecting recalling of product/service by conducting a survey in New Delhi on internet users. The study also investigated the attitude of consumers towards online advertising the target population was the internet users of new Delhi. The study used convenient sampling technique to select 244 study respondents. The primary data was collected using questionnaire. Further data was analyzed using SPSS 16.0. Factor Analysis and percentage was used to show the relationships among the variables. The study found that consumers have positive attitude towards online advertising as found it to be informative. The study found out that consumers recall of a product/service is affected by Entertaining and Price value advertising, Ad duration emphasizing usefulness, Repeated informative and appealing advertising and Interactive value providing interesting advertising of Online Advertising. The study recommends that in order to be competitively edged and to increase their market share, the advertisers need to invest heavily in creativity and innovation that leads to effective reach and coverage of Online advertising reduces congestion .Also, they should focus on customer as one important asset and brand image to be a leader

Journey, Movement, Affect and Rhythm: Migration Through North Indian Folk Songs

This paper captures the lived experiences and affect associated with migration, through the folk songs of North India. While migration is usually studied as a larger demographic movement involving temporary or permanent displacement and departure, our project captures the pain and apprehension it entails. We have tried to retrieve the vital connection between gender and migration through an analysis of folk songs about the experiences of women. These songs passed down as a part of the oral tradition, articulate how a woman engages and interacts with migration – both due to her marriage and also when her husband leaves home in search of work. Thus, bidaai and birah are the two prisms within which this paper addresses the theme of migration and highlights the sociological factors immersed within the songs

Changing trends in incidence, type, indication and maternal outcome of peripartum hysterectomy over 10 years at a tertiary care centre

Background: Peripartum hysterectomy is the most dramatic operation in modern obstetrics and is generally performed when all conservative measures fail to achieve haemostasis in the setting of life threatening haemorrhage. The objective was to review all peripartum hysterectomies performed at a tertiary care centre over a ten-year period from 2007 to 2016 to determine the incidence, types, indications and maternal outcome and also to study the changing trendsMethods: This was a retrospective, observational, analytical study of parturient women requiring peripartum hysterectomy (PH). We looked at data over a ten-year period, from January 2007 to December 2016. Case records were reviewed for socio-demographic characteristics of the patients, type and indications for the hysterectomy performed, booking status of patients, mode of delivery, gestational age at delivery and maternal outcome. Change in trends of the rate and indications of peripartum hysterectomy at the centre was also reviewed.Results: The overall rate of peripartum hysterectomy was 1/876 deliveries. The rate of peripartum hysterectomy had a 4-fold rise from 2007 to 2016.The primary indication was abnormal placentation which included morbidly adherent placentation 22/59 (37.2%) and placentapraevia 5/59 (8.4%), followed by intractable atonic haemorrhage in 35.6% of cases. Abnormal placentation as an indication for PH increased significantly form 34.6% (2007-2011) to 54.54% (2012-2016). After hysterectomy, 56% cases were admitted to ICU. All patients needed blood transfusion. Maternal mortality was 10.1%.Conclusions: Peripartum hysterectomy is a most demanding obstetric surgery performed in very trying circumstances of life threatening hemorrhage. The indication for emergency peripartum hysterectomy in recent years has changed from traditional uterine atony to abnormal placentation.

Study of voluntary alteration of visual evoked potentials: Evaluating role in functional visual loss

Background: Pattern reversal visual evoked potentials (PRVEP) are one of the recommended tests for detection of functional visual loss. However, voluntary alterations producing abnormal records have been reported in the normal subjects limiting the role of the test. Hence, this study aimed to record voluntarily altered PRVEP responses and to study the role of various modifications in the technique for detection of the condition.Methods: 20 normal subjects in the age-group of 18-25 years were studied. PRVEP records were obtained in the normal perceiving states and then with voluntary alterations in different stimulus conditions and the changes in the mean P100 latency and N75-P100 amplitude were compared and analysed using paired t-test.Results: 15 out of 20 subjects could voluntarily alter their PRVEP records with 26 out of 30 eyes demonstrating statistically significant abnormal records in terms of latency delay or amplitude reduction or both. Modifications in the technique with increased check size, field size and binocular stimulation reduced the number of abnormal records. But, mean P100 latency and N75-P100 amplitude recorded from the above stimulus conditions in voluntarily altered states were still statistically significantly altered from those in the normal perceiving conditions (p<0.05).Conclusion: Normal subjects can voluntarily produce abnormal PRVEP responses. Various modifications in the technique like increase in the check-size, field size and binocular stimulation should be employed if voluntary alteration is suspected, but interpretation should be made carefully in the context of clinical findings of the subject.

Tapping to a slow tempo in the presence of simple and complex musical meters reveals experience-specific biases for processing music

Musical meters vary considerably across cultures, yet relatively little is known about how culture-specific experience influences metrical processing. In Experiment 1, we compared American and Indian listeners\u27 synchronous tapping to slow sequences. Inter-tone intervals contained silence or to-be-ignored rhythms that were designed to induce a simple meter (familiar to Americans and Indians) or a complex meter (familiar only to Indians). A subset of trials contained an abrupt switch from one rhythm to another to assess the disruptive effects of contradicting the initially implied meter. In the unfilled condition, both groups tapped earlier than the target and showed large tap-tone asynchronies (measured in relative phase). When inter-tone intervals were filled with simple-meter rhythms, American listeners tapped later than targets, but their asynchronies were smaller and declined more rapidly. Likewise, asynchronies rose sharply following a switch away from simple-meter but not from complex-meter rhythm. By contrast, Indian listeners performed similarly across all rhythm types, with asynchronies rapidly declining over the course of complex- and simple-meter trials. For these listeners, a switch from either simple or complex meter increased asynchronies. Experiment 2 tested American listeners but doubled the duration of the synchronization phase prior to (and after) the switch. Here, compared with simple meters, complex-meter rhythms elicited larger asynchronies that declined at a slower rate, however, asynchronies increased after the switch for all conditions. Our results provide evidence that ease of meter processing depends to a great extent on the amount of experience with specific meters

(R1881) Impatient Customers in Queueing System with Optional Vacation Policies and Power Saving Mode

In this manuscript, a queueing system with two optional vacation policies, power-saving mode under reneging and retention of reneged customers in both vacations is analyzed. If the server is free, it chooses either of the vacations, classical vacation or working vacation. During vacations, the customers may get impatient due to delays and may leave the system, but they are retained in the system with some convincing mechanisms. On vacation completion, if the system is empty, the server is turned off to facilitate better utilization of the resources. Some of the operating system characteristics are derived using the probability generating functions technique. The numerical results are graphically represented by using MATLAB software

Placental biometry for prediction of small for gestational age fetuses in low resource setting

Background: Small for gestational age refers to foetuses with birth weight less than tenth centile for gestational age. Such foetuses are at increased risk of intrauterine fatal demise in comparison to others. Placenta plays a central role in supporting foetal growth. Researchers have emphasized on three dimensional sonographic placental volumetry as a predictor of SGA. This study focussed on role of two dimensional Ultrasonographic placental measurement in predicting SGA foetuses.Methods: Prospective study was conducted at Department of Obstetrics and Gynecology, Maulana Azad Medical College from November 2013 to February 2015. In singleton pregnancies at 18-22 weeks of gestation, placental biometry (in two dimensions) was performed. Maximal Placental Diameter (MaxPD) and Maximal Placental Thickness (MaxPT) in two orthogonal planes was recorded. Mean Placental Diameter (MPD) and Mean Placental Thickness (MPT) were calculated. At the time of delivery, as per the birth weight the neonate was classified into appropriate for gestational age (AGA)/ SGA/ large for gestational age (LGA). MPD and MPT were analyzed as predictors of SGA.Results: Both the MaxPDs and MPD were significantly smaller in SGA pregnancies (all with p ≤ 0.001). Similarly, both the MaxPTs (p = 0.006 and p = 0.001) and MPT (p = 0.000) were significantly smaller in SGA pregnancies. The ROC curve for combined placental biometry had the maximum area under the curve (0.805).Conclusions: Placental measurements taken in mid-gestation are a valuable predictor of SGA. Measurement of placental diameter and thickness is quick and simple. This approach should be explored in future to develop a predictive model for growth restricted foetuses

Wood Anatomy of Family Salvadoraceae from the Indian Subcontinent with Special Reference to the Ultrastructure of the Vessel Wall

The present study describes the wood microstructure of Azima tetracantha, Salvadora oleoides, and S. persica, the members of family Salvadoraceae represented in the Indian Subcontinent. An identification key based on wood anatomical features has been developed for the separation of the species. SEM studies revealed the presence of vesturing in intervessel pits of Salvadora

Visual evoked potential changes in patients with diabetes mellitus without retinopathy

Background: Diabetes mellitus is a metabolic disorder, associated with a great deal of morbidity in the patients due its chronic complications including diabetic retinopathy. Visual evoked potentials (VEPs), which assess the functional integrity of the visual functions from retina to visual cortex, can prove to be a sensitive tool to study the possible effects that diabetes may exert on the visual system. In patients without clinically evident retinopathy, electrophysiological evidence of visual dysfunction can help in early detection of the visual involvement. Hence, this study attempted to detect the presence of such visual dysfunctions in the diabetics without retinopathy by pattern- reversal visual evoked potentials (PRVEPs).Methods: PRVEP was recorded in 116 subjects (64 diabetics without retinopathy and 52 controls). P100 latency, N75-P100 amplitude and interocular latency differences were compared between the diabetics and the controls. The parameters were compared among the groups with different duration of the disease as well as those with different glycaemic status.Results: The study has demonstrated significant prolongation of mean P100 latency, reduction in N75-P100 amplitudes and increased interocular latency difference in the diabetics as compared to the control group. The duration of the illness was found to alter the mean P100 latency while the glycaemic status of the diabetics was not found to be correlated with the PRVEP abnormalities.Conclusions: VEP responses are deranged in diabetic patients before the development of retinopathy. VEP measurements can be used for the early diagnosis of visual dysfunctions in the diabetes for a better prognosis of the condition.