Who will lead and who will follow: Identifying Influential Users in Online Social Networks - A Critical Review and Future Research Directions

Along with the explosive growth of the phenomenon Online Social Networks (OSN), identifying influential users in OSN has received a great deal of attention in recent years. However, the development of practical approaches for identifying them is still in its infancy. By means of a structured literature review, the authors analyze and synthesize the publications particularly from two perspectives. From a research perspective, they find that existing approaches mostly build on users’ connectivity and activity but hardly consider further characteristics of influential users. Moreover, they outline two major research streams. It becomes apparent that most marketing-oriented articles draw on real-world data of OSN, while more technology-oriented papers rather have a theoretical approach and mostly evaluate their artifacts by means of formal proofs. The authors find that a stronger collaboration between the scientific Business and Information Systems Engineering (BISE) and Marketing communities could be mutually beneficial. With respect to a practitioner’s perspective, they compile advice on the practical application of approaches for the identification of influential users. It is hoped that the results can stimulate and guide future research

A decision support model for identification and prioritization of key performance indicators in the logistics industry

YesPerformance measurement of logistics companies is based upon various performance indicators. Yet, in the logistics industry, there are several vaguenesses, such as deciding on key indicators and determining interrelationships between performance indicators. In order to resolve these vaguenesses, this paper first presents the stakeholder-informed Balanced Scorecard (BSC) model, by incorporating financial (e.g. cost) and non-financial (e.g. social media) performance indicators, with a comprehensive approach as a response to the major shortcomings of the generic BSC regarding the negligence of different stakeholders. Subsequently, since the indicators are not independent of each other, a robust multi-criteria decision making technique, the Analytic Network Process (ANP) method is implemented to analyze the interrelationships. The integration of these two techniques provides a novel way to evaluate logistics performance indicators from logisticians' perspective. This is a matter that has not been addressed in the logistics industry to date, and as such remains a gap that needs to be investigated. Therefore, the proposed model identifies key performance indicators as well as various stakeholders in the logistics industry, and analyzes the interrelationships among the indicators by using the ANP. Consequently, the results show that educated employee (15.61%) is the most important indicator for the competitiveness of logistics companies