Blatant benevolence and conspicuous consumption: When romantic motives elicit strategic costly signals

Conspicuous displays of consumption and benevolence might serve as “costly signals ” of desirable mate qualities. If so, they should vary strategically with manipulations of mating-related motives. The authors examined this possibility in 4 experiments. Inducing mating goals in men increased their willingness to spend on conspicuous luxuries but not on basic necessities. In women, mating goals boosted public—but not private—helping. Although mating motivation did not generally inspire helping in men, it did induce more helpfulness in contexts in which they could display heroism or dominance. Conversely, although mating motivation did not lead women to conspicuously consume, it did lead women to spend more publicly on helpful causes. Overall, romantic motives seem to produce highly strategic and sex-specific self-presentations best understood within a costly signaling framework. Key words: costly signaling, altruism, conspicuous consumption, mating goals, self-presentation We should often blush at our noblest deeds if the world were to see all their underlying motives.—Francois de La Rochefoucauld On Valentine’s Day 2003, America’s leading authority on phi-lanthropy announced that real estate mogul Donald Trump had pledged $1 million to charity (Foundation Center, 2003). A fe

The financial consequences of too many men: Sex ratio effects on saving, borrowing, and spending

The ratio of males to females in a population is an important factor in determining behavior in animals. We propose that sex ratio also has pervasive effects in humans, such as by influencing economic decisions. Using both historical data and experiments, we examined how sex ratio influences saving, borrowing, and spending in the United States. Findings show that male-biased sex ratios (an abundance of men) lead men to discount the future and desire immediate rewards. Male-biased sex ratios decreased men's desire to save for the future and increased their willingness to incur debt for immediate expenditures. Sex ratio appears to influence behavior by increasing the intensity of same-sex competition for mates. Accordingly, a scarcity of women led people to expect men to spend more money during courtship, such as by paying more for engagement rings. These findings demonstrate experimentally that sex ratio influences human decision making in ways consistent with evolutionary biological theory. Implications for sex ratio effects across cultures are discussed. © 2012 American Psychological Association

Women’s preferences for masculinity in male faces are predicted by pathogen disgust, but not moral or sexual disgust

Because women's preferences for male masculinity reflect tradeoffs between indirect benefits of greater genetic health and direct costs of lower paternal investment, variables that affect the importance of these costs and benefits also affect masculinity preferences. Concern about disease and pathogens may be one such variable. Here we show that disgust sensitivity in the pathogen domain is positively correlated with facial masculinity preferences, but disgust sensitivity in the moral and sexual domains are not. Our findings present novel evidence that systematic variation in women's preferences for masculine men reflects factors that influence how women resolve the tradeoff between the indirect benefits and the direct costs associated with choosing a masculine partner