Why young consumers are not open to mobile marketing communications

This paper explores young people's motivations for using mobile phones. Older adolescents' everyday use of traditional and new forms of mediated communication were explored in the context of their everyday lives, with data generated from self-completion questionnaires, diaries and mini focus groups. The findings confirm the universal appeal of mobile phones to a youth audience. Social and entertainment-related motivations dominated, while information and commercially orientated contact were less appealing. While marketers are excited by the reach and possibilities for personalisation offered by mobile phones, young people associated commercial appropriation of this medium with irritation, intrusion and mistrust. In other words, while marketers celebrated mobile phones as a 'brand in the hand' of youth markets, young people themselves valued their mobiles as a 'friend in the hand'. This suggests that the way forward for mobile marketing communications is not seeking or pretending to be young consumers' friend, butrather offering content that helps them maintain or develop the personal friendships that matter to them

Military Social Work: Utilizing Interprofessional Practice and Education to increase Efficacy

This banded dissertation examines the use of interprofessional practice as a framework to increase efficacy in military social work practice and consists of three distinct but related scholarly products. The first scholarly product is a conceptual article that explores the alignment between the Air Force’s resilience initiative Comprehensive Airman Fitness (CAF) and the Council on Social Work Education’s Advanced Social Work Practice in Military Social Work Standards. Conceptualizing interprofessional practice and the ecological perspective, this article endorses the efforts to advance military social work practice competencies by connecting with CAF and other Department of Defense (DoD) resilience initiatives. Leveraging resources and building upon congruent practices between CAF and the advanced military social work standards can enhance outcomes for military members. Complementary themes between CAF and social work are discussed including recommendations and implications for social work education, research, and practice. The second scholarly product is a qualitative study that examines the collaborative efforts between social work and military professionals through the historical work of the National Committee on Social Work in Defense Mobilization (NCSWDM) from 1950 through 1955. The research question examines the interprofessional themes identified in the NCSWDM record to promote military social work education and practice. The findings suggest that the NCSWDM provided a comprehensive collaborative effort that engaged military and civilian entities to improve social welfare within defense-affected contexts. This study contributes to interprofessional practice literature in military environments and documents the historic work of the NCSWDM, which is absent in the literature. The third scholarly product of this banded dissertation provides an overview of a peer reviewed interactive workshop facilitated on October 20, 2017 at the 63rd Annual Program Meeting for the Council on Social Work Education. The workshop entitled “Leveraging Efforts to Foster Resilience in Military Social Work” utilized an interprofessional framework to demonstrate the connection between the values, skills, and perspectives of social work and the Air Force’s Comprehensive Airman Fitness (CAF). The overview challenged participants to consider how aligning with CAF and other Department of Defense (DoD) resilience initiatives can optimize practice efficacy. Interprofessional practice and education provide an excellent framework to advance collaboration between military systems and social work. The ecological perspective compliments interprofessional practice endorsing the relationship between reciprocity and improved outcomes for service members. Interprofessional practice advances military social work education and practice as characterized through the historic work of the NCSWDM as well as evidenced through CAF and other resilience initiatives. Keywords: military social work, Air Force, airman, resilience, comprehensive airman fitness, CAF, council on social work education, interprofessional practice, national association of social workers, national committee on social work in defense mobilization, national social welfare assembly, united community defense service

Military Social Work: Utilizing Interprofessional Practice and Education to increase Efficacy

This banded dissertation examines the use of interprofessional practice as a framework to increase efficacy in military social work practice and consists of three distinct but related scholarly products. The first scholarly product is a conceptual article that explores the alignment between the Air Force’s resilience initiative Comprehensive Airman Fitness (CAF) and the Council on Social Work Education’s Advanced Social Work Practice in Military Social Work Standards. Conceptualizing interprofessional practice and the ecological perspective, this article endorses the efforts to advance military social work practice competencies by connecting with CAF and other Department of Defense (DoD) resilience initiatives. Leveraging resources and building upon congruent practices between CAF and the advanced military social work standards can enhance outcomes for military members. Complementary themes between CAF and social work are discussed including recommendations and implications for social work education, research, and practice. The second scholarly product is a qualitative study that examines the collaborative efforts between social work and military professionals through the historical work of the National Committee on Social Work in Defense Mobilization (NCSWDM) from 1950 through 1955. The research question examines the interprofessional themes identified in the NCSWDM record to promote military social work education and practice. The findings suggest that the NCSWDM provided a comprehensive collaborative effort that engaged military and civilian entities to improve social welfare within defense-affected contexts. This study contributes to interprofessional practice literature in military environments and documents the historic work of the NCSWDM, which is absent in the literature. The third scholarly product of this banded dissertation provides an overview of a peer reviewed interactive workshop facilitated on October 20, 2017 at the 63rd Annual Program Meeting for the Council on Social Work Education. The workshop entitled “Leveraging Efforts to Foster Resilience in Military Social Work” utilized an interprofesssional framework to demonstrate the connection between the values, skills, and perspectives of social work and the Air Force’s Comprehensive Airman Fitness (CAF). The overview challenged participants to consider how aligning with CAF and other Department of Defense (DoD) resilience initiatives can optimize practice efficacy. Interprofessional practice and education provide an excellent framework to advance collaboration between military systems and social work. The ecological perspective compliments interprofessional practice endorsing the relationship between reciprocity and improved outcomes for service members. Interprofessional practice advances military social work education and practice as characterized through the historic work of the NCSWDM as well as evidenced through CAF and other resilience initiatives. Keywords: military social work, Air Force, airman, resilience, comprehensive airman fitness, CAF, council on social work education, interprofessional practice, national association of social workers, national committee on social work in defense mobilization, national social welfare assembly, united community defense service

Parental involvement in improving academic success for students with ADHD: a comparison of daily behavior report cards and homework self-monitoring

The current study examined the confined, combined and collateral effects of a daily report card (DRC) and a homework self-monitoring intervention (HSM). Four 4th or 5th grade students with ADHD, who often had problems staying on task and completing classwork and homework accurately were randomly assigned to one of two conditions in a multiple baseline design. Initially each student received either a DRC or HSM and was then given whichever intervention they had not yet received in addition. As expected, both the DRC and HSM improved the initially targeted behavior as found in previous research; the DRC improved on task behavior and classwork completion and accuracy and the HSM intervention improved homework completion and accuracy. Partial collateral effects were found, with improved homework completion and accuracy following implementation of a DRC and improved on task behavior, classwork completion and accuracy following HSM. Students had additional improvement when a second intervention was combined with the first, resulting in a greater reduction of problem behavior overall

What role for the EU in the UN negotiations on a Global Compact on Migration? CEPS Research Report No 2017/05, March 2017

In January 2017, the UN began international negotiations for a Global Compact on Migration, as called for in a General Assembly Resolution of 19 September 2016, called the New York Declaration. The document calls for substantial consultation with regional bodies and organisations and the participation of civil society in a transparent and open procedure. Notwithstanding the promise of transparency, there is no information concerning which bodies in the EU will participate in the process and how best to engage civil society. This paper sets out the background to the resolution, which calls for two compacts: one on migration and one on refugees (the second, led by the United Nations High Commissioner for Refugees, is outside the scope of this paper). It examines the political developments that have preceded the New York Declaration and the role of the International Organization for Migration (IOM), which became an UN-related organisation in July 2016. Two key issues are closely examined: i) existing UN migration norms, previously adopted mainly in the framework of human rights (conventions, General Comments of Treaty Bodies, Resolutions and Guidelines), that need to be at the heart of the Compact and ii) the central role allocated to the IOM in aiding the negotiation of the Global Compact. The agreement setting out the terms of the relationship between the IOM and the UN acknowledges and reiterates the former’s status as a ‘nonnormative’ body. This paper argues, however, that it is important that this status of the IOM does not become an obstacle to building the Global Compact based on the existing UN normative human rights framework

A contra-rotating marine current turbine on a flexible mooring : development of a scaled prototype

The contra-rotating marine current turbine concept developed by the Energy Systems Research Unit at the University of Strathclyde is aimed at extracting energy in a wide range of water depths by 'flying' a neutrally-buoyant device from a flexible, tensioned mooring. After successful proof of concept turbine trials, the development programme has moved on to investigate the performance of a scaled prototype of the complete system incorporating the turbine, submersible contra-rotating generator and mooring. The turbine/generator assembly has been tested in a towing tank, and the entire system is now undergoing sea trials. An investigation into turbine wake development (an area in which it is hoped that the contra-rotating turbine will have uniquely beneficial properties) has recently begun. Small single-rotor model turbines have been deployed in a flume. Trends observed so far are in accordance with those observed by other researchers

Examining Curriculum through a Critical Antiracist Lens

Informed by a critical antiracist perspective for teacher education, we describe a year-long research collaboration we engaged to interrogate how White allyship can be reimagined to support the design of critical antiracist initiatives in language teacher education. We were inspired to write this article because we see the realities, possibilities, and problems inherent in addressing the historic and entrenched ways that race and racism still operate in America, within teacher education, and within our institution, to sustain white privilege and power. This research is grounded methodologically in the notion of inquiry as stance, which recognizes the capacity of teacher educators to work collaboratively to reform education in democratizing ways. We conclude that within our institution and throughout teacher education barriers and resistance remain to taking antiracist actions to change the way we prepare teachers for guiding students who increasingly are not White and whose first language is not English

Contra-rotating marine current turbines : performance in field trials and power train developments

Development of a novel contra-rotating marine current turbine has been continuing at the University of Strathclyde. Continuous monitoring of blade bending loads during trials has enabled an investigation of blade-blade and blade-structure interactions. The former are a particular concern with a contra-rotating turbine, but there is now evidence to suggest that in normal operation these are relatively small. By contrast, blade-structure effects are clearly visible. A turbine complete with single-point mooring and submersible contra-rotating generator is presently being prepared for sea trials. Details of the machine and the test programme are described

Contra-rotating marine current turbines : single point tethered floating system - stabilty and performance

The Energy Systems Research Unit within the Department of Mechanical Engineering at the University of Strathclyde has developed a novel contra-rotating tidal turbine (CoRMaT). A series of tank and sea tests have led to the development and deployment of a small stand-alone next generation tidal turbine. Novel aspects of this turbine include its single point compliant mooring system, direct drive open to sea permanent magnet generator, and two contra-rotating sets of rotor blades. The sea testing of the turbine off the west coast of Scotland in the Sound of Islay is described; the resulting stability of a single-point tethered device and power quality from the direct drive generator is reported and evaluated. It is noted that reasonably good moored turbine stability within a real tidal stream can be achieved with careful design; however even quite small instabilities have an effect on the output electrical power quality. Finally, the power take-off and delivery options for a 250kW production prototype are described and assessed

Flattening the curve of distress: A public-facing webinar for psychoeducation during COVID-19

This case report describes the development, implementation and evaluation of a public-facing webinar that provided psychoeducation addressing the emotional distress that has accompanied the coronavirus pandemic. Using a webinar was an effective strategy for reaching a large, public audience and making content from expert clinicians accessible. Participants were likely to recommend the webinar to friends or family. Participants appreciated that the webinar acknowledged the presence of distressing emotions and provided practical advice for reducing the negative psychological sequelae of the coronavirus pandemic. Areas for improvement included addressing technical issues and incorporating additional information into the webinar. Experience Framework This article is associated with the Patient, Family & Community Engagement lens of The Beryl Institute Experience Framework. (http://bit.ly/ExperienceFramework) Access other PXJ articles related to this lens. Access other resources related to this lens