Performance of methods of database capturing in email marketing campaigns

Recent developments in the advertising industry were brought along by the Digital Marketing revolution. Within the multiples channels of digital marketing currently available, this dissertation focused on Email Marketing, to study the different ways of capturing email customer databases, in order to better target and optimize promotional email campaigns. Four methods of database capturing - Sponsoring, Shared Exploration, Vertical Portal and Exclusive Capturing Campaign, were compared in terms of their effectiveness for the client advertiser (based on Open Rate, CTR and Conversion Rate metrics), as well as on their efficiency for a digital marketing agency (based on campaign Profit and ROI). Such comparisons resulted from the statistical analyses of both secondary and primary campaign data. The first resulted from several email marketing campaigns conducted by Revshare in 2014, which resorted to different database capture methods. It was subject to OLS regression analysis, to identify which method and campaign/industry features significantly affected campaign performance. The second originated from the performance of an A/B test of a single campaign, launched through different database capture methods. This was done to determine which method yields the best campaign metrics, holding campaign features and industry effects constant. The main conclusion that can be taken from the secondary data is that the Vertical Portal Method is both the most effective method in terms of CTR and CR, as well as the most efficient one, generating the highest ROI. However, A/B testing results reflect important moderating industry effects on the impact of database capturing methods on email campaign performance.A Indústria Publicitária dos dias de hoje trouxe o Marketing Digital. Entre os diferentes canais digitais o tópico desta dissertação consiste no canal de Email Marketing, apresentando as diferentes formas de captação de base de dados para enviar as campanhas de email e capturar o máximo de consumidores possivel. Existem quatro tipos de método de captação de bases de dados – Sponsoring, Shared Exploration, Vertical Portal e Exclusive Capturing Campaign – e a intenção desta dissertação é comparar a performance dos diferentes métodos em termos de eficácia para o Cliente (Percenetagem de abertura de email, de cliques e de conversões) e em termos de eficiência para a Agência (lucro e ROI). A análise foi conduzida em duas fases de pesquisa: primeiro foi feita uma análise a diferentes campanhas de email lançadas pela Revshare entre quatro meses de 2014, nos diferentes métodos de captação. Esta análise foi suportada por um teste de Regressão Linear de forma a perceber qual o método que gera melhor eficiência e eficácia; numa segunda análise foi feita um Teste A/B sendo lançada uma mesma campanha para todos os métodos, para um igual numero de emails enviados, de forma a fazer uma melhor análise da performance de cada método. As conclusões que poderão ser retiradas destes estudos é que o Método Vertical Portal é não só o mais eficaz gerando uma maior taxa de cliques e conversões, sendo tambem o Método mais eficiente com elevado nível de ROI. Contudo, o Teste A/B mostrou que as conclusões poderão alterar-se de acordo com o tipo de indústria da campanha em causa

Estrutura familiar e social em Torres Vedras no início do século XX. Uma perspectiva histórica comparada

Estrutura Familiar e Social em Torres Vedras no Início do Século XX. Uma Perspetiva Histórica Comparada O objetivo central deste estudo é a caraterização de um modelo de estrutura familiar cujo ponto de partida será o estabelecimento do modelo de estrutura familiar e social de Torres Vedras, tendo como referência o modelo de transição demográfica e social na Europa contemporânea na passagem do séc. XIX para o séc. XX. A unidade de análise tem por base um universo restrito: três paróquias do concelho de Torres Vedras: Santa Maria e S. Miguel e S. Pedro e S. Tiago, de caráter “urbano”, mas fortemente marcadas pelo peso rural e uma paróquia do litoral ocidental do concelho: S. Mamede da Ventosa, na qual se verificou um crescimento populacional de grande relevo no período em estudo. Apoiados em estudos europeus interdisciplinares sobre a formação de uma sociedade europeia procuraremos situar-nos nos debates sobre a difusão da família europeia e a configuração social das sociedades europeias no dealbar do séc. XX; ABSTRACT: Social and Family Structure in Torres Vedras at the Beginning of the Twentieth Century. A Comparative Historical Perspective The principal aim of this study is the characterization of a model of family structure. I will begin by characterizing the model of the social and family structure in Torres Vedras, and I will also focus on the pattern of the demographic and social change in Europe at the turn of the nineteenth century. The unit of analysis is based on a restricted universe: three parishes from the municipality of Torres Vedras: Santa Maria and S. Miguel and S. Pedro and S. Tiago, both urban, but also marked by rurality. The third parish is located in the western part of the municipality, S. Mamede and witnessed a major demographic growth during the period under study. Based on interdisciplinary European studies about the formation of a European society, I will attempt to position myself in the debate on the propagation of the European family and on the social structure of the European societies at the dawn of the twentieth century

Best practice guide: Solutions for mitigating the impacts of roads on animal communities

This guide presents a set of interventions that were implemented and tested in the framework of the LIFE LINES project (LIFE14 NAT/PT/001081), coordinated by Universidade of Évora, in close partnership with authorities responsible for the management and maintenance of road infrastructures: IP – Infraestruturas de Portugal S.A., and the municipalities of Évora and Montemor-o-Novo. Due to the nature of the project and of its geographic framework, these actions are based on demonstrative and innovating solutions at the national level, primarily targeting animal communities, and whose effectiveness is evaluated in terms of success and cost of implementation and maintenance, aiming at their replication in future infrastructure contracts and other geographic contexts and species. This guide is meant to convey the implemented solutions, namely their characteristics, technical requirements, and cost-benefit evaluations, supporting the analysis of alternative solutions to prevent impacts on animal communities when planning new roads, requalifying existing road infrastructures, or mitigating localized roadkill. Concomitantly, this guide also aims at promoting road safety by reducing the risk of collisions with medium- to large-size animals. This information is directed to those who must evaluate environmental impacts (environmental agencies and nature conservation institutes), authorities in charge of road management (concession holders, municipalities), as well as project-designers, environmental consultants, road building and maintenance companies, and other agents concerned with the implementation of good environmental practices. This guide is applicable to the areas of land use planning, infrastructure’s project or management, and environmental sciences.LIFE-LINES (LIFE14 NAT / PT / 001081) Linear Infrastructure Networks with Ecological Solutions 60% co-financed project by the LIFE - Nature and Biodiversity Program of the European Commissio

Banco CTT: um banco para micro e pequenas empresas

JEL Classification: G11; G21O presente projeto é um estudo sobre a entrada do Banco CTT no mercado das microempresas e pequenas empresas em Portugal. Este projeto pretende mostrar a viabilidade do Banco CTT em apoiar clientes empresariais e não apenas clientes particulares, analisando obviamente os riscos inerentes a um projeto desta natureza, bem como, a estratégia e plano de negócios a definir, o mercado onde irá operar e as oportunidades e vantagens a explorar. Na primeira parte mostrarei o que se considera PME e a importância que estas têm a nível nacional, principalmente sobre as empresas que constituem este segmento e que são foco deste projeto, as micro e pequenas empresas. Esta primeira parte irá também referir os fatores críticos de abordagem às empresas (a confiança e o relacionamento bancário, a presença geográfica, a evolução tecnológica e o serviço prestado) o financiamento às mesmas e as principais dificuldades associadas. A segunda parte começa com uma breve descrição do Grupo e Banco CTT, seguida de uma análise de mercado ao setor bancário e às PME, de forma a demonstrar o potencial deste mercado e justificar as oportunidades que representa para o Banco CTT, concluindo com uma observação sobre os principais concorrentes e respetivos indicadores de maior relevância para o setor. Por último, pretende-se dar a conhecer a melhor forma de implementar este negócio e demonstrar que a abertura do Banco CTT a este mercado trará valor acrescentado para a empresa, para o Grupo CTT e respetivos acionistas.The present project is a study regarding the entrance of Banco CTT in the micro and small-sized enterprises’ market. This project intends to show the viability of Banco CTT in supporting enterprises and not only individuals, obviously analyzing inherent risks to a project of this nature, as well as the strategy and business plan to be adopted by the company, namely by defining the market where it will operate and the opportunities that the company is hoping to take advantage of. In the first part I will explain the concept of Small and Medium Enterprises and I will perform its importance at a national level, as well as the identification of the main players in terms of micro and small-sized companies. This part also includes the critical factors that should be considered when approaching this type of companies (trust and banking relationships, geographical presence, technological evolution and service quality), the financing to these companies and their main challenges. The second part will include a brief description to the Group and Banco CTT, followed by a market analysis focused on the banking industry and SME, in order to show the potential of this market and to justify the opportunities it represents to Banco CTT, followed by a competitor’s analysis, including their Key Performance Indicators. Lastly, it is the aim to provide the most efficient way to proceed with the implementation of this business area and to demonstrate that by entering this market, Banco CTT will bring an added value to company, to the CTT Group and its shareholders

(Re)centrar os negócios nos destinos : a perspectiva dos empreendedores do turismo no centro de Portugal após a COVID-19

After COVID-19, local and regional stakeholders need to generate conditions that will enable them to assert themselves in a climate of insecurity. The pandemic has triggered new paradigms of competitiveness, which drive various stakeholders linked to tourist destinations to stimulate business activity, supporting their economic viability. The key issue focuses not only on appeal to tourists, but also on attracting residents and businesses. Attracting innovative businesses involves knowing the motivations of entrepreneurs and what attributes they value in tourist destinations, which drives them to invest. To answer this objective, we developed a cross-sectional study, of exploratory nature, through a self- -administered survey by questionnaire, addressed to entrepreneurs in the Central Region of Portugal. Data were collected between January and May 2021, obtaining 138 responses. The questionnaire was submitted to reliability, and validation analyses and to principal component analysis (PCA). Matrices of variance and covariance (MANOVA) were analysed, aiming to test differences in responses between groups. The results suggest that ‘Resources’ and the ‘Territorial brand’ are determining factors in the investment of new businesses or the development of existing ones. In addition, conditions that influence the entrepreneurial initiative include the match between the entrepreneur’s objectives and the characteristics of the territory, particularly the link between this and the identity of the region.info:eu-repo/semantics/publishedVersio

Guião de Boas Práticas: Soluções para minimização de impactes das estradas na fauna.

Este Guião de Boas Práticas reúne um conjunto de intervenções implementadas e testadas no âmbito do projeto LIFE LINES (LIFE14 NAT/PT/001081) coordenado pela Universidade de Évora, em estreita parceria com entidades responsáveis pela gestão e manutenção das infraestruturas rodoviárias: IP – Infraestruturas de Portugal, CME – Câmara Municipal de Évora e CMMN – Câmara Municipal de Montemor-o-Novo. Estas intervenções, pela natureza do projeto e o seu enquadramento geográfico, baseiam-se em soluções demonstrativas e inovadoras no contexto nacional, direcionadas fundamentalmente à fauna, e cuja eficácia é avaliada e ponderada pelo custo de implementação e manutenção, para que a sua replicação seja considerada em futuras empreitadas noutros contextos geográficos e para outras espécies. A elaboração deste Guião tem como objetivo divulgar as soluções implementadas, nomeadamente as suas características, requisitos técnicos e relação custo-benefício, providenciando uma base de trabalho para avaliação de alternativas que previnam impactes sobre a fauna em contextos de planeamento de novas estradas, requalificação de infraestruturas rodoviárias já existentes, ou mitigação de eventos de mortalidade localizados, contribuindo desta forma para a promoção da segurança rodoviária, precavendo acidentes decorrentes de encontros com animais de médio ou grande porte. Esta informação é dirigida a entidades responsáveis pela Avaliação de Impacte Ambiental de estradas (Agência Portuguesa do Ambiente, Instituto de Conservação da Natureza e Florestas), entidades gestoras de estradas (concessionárias, autarquias), empresas de projetistas, de consultadoria ambiental, de construção e manutenção de estradas, e outras entidades que promovam a implementação de boas práticas ambientais. A aplicação deste Guião estende-se pelas áreas de planeamento e ordenamento do território, projeto e gestão de infraestruturas, e de ciências ambientais.Projeto co-financiado a 60% pelo Programa LIFE – Natureza e Biodiversidade da Comissão Europei

Rett syndrome with and without detected MECP2 mutations: an attempt to redefine phenotypes

Background: The diagnosis of Rett syndrome (RTT) is based on a set of clinical criteria, irrespective of mutation status. The aims of this study were (1) to define the clinical differences existing between patients with Rett syndrome with (Group I) and without a MECP2 mutation (Group II), and (2) to characterize the phenotypes associated with the more common MECP2 mutations. Patients and methods: We analyzed 87 patients fulfilling the clinical criteria for RTT. All were observed and videotaped by the same paediatric neurologist. Seven common mutations were considered separately, and associated clinical features analysed. Results: Comparing Group I and II, we found differences concerning psychomotor development prior to onset, acquisition of propositive manipulation and language, and evolving autistic traits. Based on age at observation, we found differences in eye pointing, microcephaly, growth, number of stereotypies, rigidity, ataxia and ataxic-rigid gait, and severity score. Patients with truncating differed from those with missense mutations regarding acquisition of propositive words and independent gait, before the beginning of the disease, and microcephaly, growth, foot length, dystonia, rigidity and severity score, at the time of observation. Patients with the R168X mutation had a more severe phenotype, whereas those with R133C showed a less severe one. Patients with R294X had a hyperactive behaviour, and those with T158M seemed to be particularly ataxic and rigid. Conclusion: A clear regressive period (with loss of prehension and language, deceleration of growth) and the presence of more than three different stereotypies, rigidity and ataxic-rigid gait seemed to be very helpful in differentiating Group I from Group II

MAMMALS IN PORTUGAL : A data set of terrestrial, volant, and marine mammal occurrences in P ortugal

Mammals are threatened worldwide, with 26% of all species being includedin the IUCN threatened categories. This overall pattern is primarily associatedwith habitat loss or degradation, and human persecution for terrestrial mam-mals, and pollution, open net fishing, climate change, and prey depletion formarine mammals. Mammals play a key role in maintaining ecosystems func-tionality and resilience, and therefore information on their distribution is cru-cial to delineate and support conservation actions. MAMMALS INPORTUGAL is a publicly available data set compiling unpublishedgeoreferenced occurrence records of 92 terrestrial, volant, and marine mam-mals in mainland Portugal and archipelagos of the Azores and Madeira thatincludes 105,026 data entries between 1873 and 2021 (72% of the data occur-ring in 2000 and 2021). The methods used to collect the data were: live obser-vations/captures (43%), sign surveys (35%), camera trapping (16%),bioacoustics surveys (4%) and radiotracking, and inquiries that represent lessthan 1% of the records. The data set includes 13 types of records: (1) burrowsjsoil moundsjtunnel, (2) capture, (3) colony, (4) dead animaljhairjskullsjjaws, (5) genetic confirmation, (6) inquiries, (7) observation of live animal (8),observation in shelters, (9) photo trappingjvideo, (10) predators dietjpelletsjpine cones/nuts, (11) scatjtrackjditch, (12) telemetry and (13) vocalizationjecholocation. The spatial uncertainty of most records ranges between 0 and100 m (76%). Rodentia (n=31,573) has the highest number of records followedby Chiroptera (n=18,857), Carnivora (n=18,594), Lagomorpha (n=17,496),Cetartiodactyla (n=11,568) and Eulipotyphla (n=7008). The data setincludes records of species classified by the IUCN as threatened(e.g.,Oryctolagus cuniculus[n=12,159],Monachus monachus[n=1,512],andLynx pardinus[n=197]). We believe that this data set may stimulate thepublication of other European countries data sets that would certainly contrib-ute to ecology and conservation-related research, and therefore assisting onthe development of more accurate and tailored conservation managementstrategies for each species. There are no copyright restrictions; please cite thisdata paper when the data are used in publications.info:eu-repo/semantics/publishedVersio