7 research outputs found
The race to implement co-creation of value with stakeholders: five approaches to competitive advantage
- Publication venue
- 'Emerald'
- Publication date
- Field of study
Reply to Commentary on: “The Pedagogy of Executive Education in Business Markets,” by Elizabeth J. Wilson
- Author
- Publication venue
- 'The Haworth Press'
- Publication date
- Field of study
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
- Author
- Argyris Chris
- Besanko David
- Collins James C.
- Day George S.
- Edwards Cliff
- Fournier Susan
- French Wendell L.
- Glaser Barney G.
- Gouillart Francis J.
- Kotler Philip
- O'Reilly Charles A.
- Pfeffer Jeffrey
- Reid Peter C.
- Schein Edgar H.
- Shapiro Benson P.
- Sherry John F.
- Sherry John F.
- Sherry John F.
- Strauss Anselm L.
- Teerlink Rich
- Turner Victor Witter
- Whyte William F.
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
Preparing for the 21 st
- Author
- Argyris Chris
- Barker Joel Arthur
- Beckhard Richard
- Benveniste Guy
- Bergquist William H.
- Block Peter
- Block Peter
- Bogue Grady E.
- Bolman Lee B.
- Cleveland Harlan
- Costantion Cathy A.
- Damrosch David
- Deal Terrence E.
- Dillman Don A.
- Drucker Peter
- Duning B. S.
- Egan Gerard
- Farson Richard
- Fear Frank A.
- Gilbert Steven W.
- Girard Kathryn
- Gouillart Francis J.
- Gross Neil
- Gubernick Lisa
- Hammer Michael
- Judge Paul C.
- Kanter Rosabeth Moss
- Kilmann Ralph H.
- Kraemer Joseph S.
- Kuhn Thomas S.
- Lubar Steven
- Moore Michael G.
- Nadler David
- Olcott D. J.
- Olcott Donald J.
- Port Otis
- Porter Lynnette R.
- Robert G. Simerly
- Robert Marc
- Rossman Parker
- Simerly Robert G.
- Vaill Peter B.
- Vaill Peter B.
- Verduin John R.
- Votruba James C.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
- Author
- Allen Chris T
- Argyris Chris
- Arnould Eric J
- Arnould Eric J
- Baker William E
- Bartunek Jean M
- Belk Russell W
- Besanko David
- Bonoma Thomas V
- Burgelman Robert A
- Collins James C
- Day George S
- Deshpandé Rohit
- Deshpandé Rohit
- Deshpandé Rohit
- Edwards Cliff
- Eisenhardt Kathleen M
- Fournier Susan
- French Wendell L
- Galinsky Adam D
- Gary F Gebhardt
- Glaser Barney G
- Gouillart Francis J
- Gregory S Carpenter
- Homburg Christian
- Huber George P
- Hult G. Tomas M
- Jaworski Bernard J
- John F Sherry
- Kirca Ahmet H
- Kohli Ajay K
- Kohli Ajay K
- Kotler Philip
- Lincoln Yvonna S
- Moorman Christine
- Narver John C
- Narver John C
- Narver John C
- Nonaka Ikujiro
- O'Reilly Charles A
- Pettigrew Andrew M
- Pettigrew Andrew M
- Pfeffer Jeffrey
- Reid Peter C
- Schein Edgar H
- Shapiro Benson P
- Sherry John F
- Sherry John F
- Sherry John F
- Slater Stanley F
- Stern Louis W
- Strauss Anselm L
- Teerlink Rich
- Thompson Craig J
- Turner Victor Witter
- Van de Ven Andrew H
- Whyte William F
- Zald Mayer N
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
Bibliography
- Author
- Ayers James B
- Ayers James B
- Ayers James B
- Ayers James B
- Ayers Jim
- Bovel David
- Bowersox D. J.
- Burt David N
- Cahill Joseph B
- Camp Robert C
- Cooper Robert G
- Cooper Robin
- Copacino William C
- Costanza John R
- Doherty Katherine
- Dyer Jeffrey H
- Fernández-Rañada Miguel
- Fisher Marshall L
- Fites Donald V
- Goldratt Eliyahu M
- Goldratt Eliyahu M
- Gouillart Francis J
- Hamel Gary
- Hamel Gary
- Harbison John R
- Hauser John R
- Haverly Richard C
- Hayes Robert H
- Hayes Robert H
- Hayes Robert H
- Hicks Douglas T
- Iansiti Marco
- Imai Masaaki
- Jennings Dana
- Juran J. M.
- Kim W. Chan
- Kumar Nirmalya
- Lee Hau L
- Lewin Marsha
- McGrath
- Monden Yasuhiro
- Nagel Roger
- Narus James A
- Nelson Emily
- Nyman Lee R
- Poirier Charles C
- Porter Michael E
- Ptak Carol A
- Rayport Jeffrey F
- ReVelle Jack B
- Robert Michel
- Ross David F
- Skinner Wickham
- Turbide Dave
- Upton David M
- Upton David P
- Walton Mary
- Wheelwright Steven C
- Ziegler Bart
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study