Louis Vuitton: El alma del viaje. El viaje como concepto idealista de una marca a través de la publicidad

La publicidad del sector de la moda y concretamente de Louis Vuitton presenta en la actualidad un nivel de sofisticación y notoriedad elevado porque introduce un lenguaje onírico, simbólico y emocional en sus relatos. La investigación sitúa y da significado a la simbología del concepto del viaje presente en las campañas publicitarias y en la esencia de la marca Louis Vuitton, y su constante evocación al pasado. Tomando como objeto de análisis las campañas gráficas realizadas desde los inicios de la firma, se agruparan por décadas, y se analizarán utilizando la teoría semiótica de la publicidad de Antonio González Martín y de Raúl Eguizábal.Grado en Publicidad y Relaciones Pública

Treatment with tocilizumab or corticosteroids for COVID-19 patients with hyperinflammatory state: a multicentre cohort study (SAM-COVID-19)

Objectives: The objective of this study was to estimate the association between tocilizumab or corticosteroids and the risk of intubation or death in patients with coronavirus disease 19 (COVID-19) with a hyperinflammatory state according to clinical and laboratory parameters. Methods: A cohort study was performed in 60 Spanish hospitals including 778 patients with COVID-19 and clinical and laboratory data indicative of a hyperinflammatory state. Treatment was mainly with tocilizumab, an intermediate-high dose of corticosteroids (IHDC), a pulse dose of corticosteroids (PDC), combination therapy, or no treatment. Primary outcome was intubation or death; follow-up was 21 days. Propensity score-adjusted estimations using Cox regression (logistic regression if needed) were calculated. Propensity scores were used as confounders, matching variables and for the inverse probability of treatment weights (IPTWs). Results: In all, 88, 117, 78 and 151 patients treated with tocilizumab, IHDC, PDC, and combination therapy, respectively, were compared with 344 untreated patients. The primary endpoint occurred in 10 (11.4%), 27 (23.1%), 12 (15.4%), 40 (25.6%) and 69 (21.1%), respectively. The IPTW-based hazard ratios (odds ratio for combination therapy) for the primary endpoint were 0.32 (95%CI 0.22-0.47; p < 0.001) for tocilizumab, 0.82 (0.71-1.30; p 0.82) for IHDC, 0.61 (0.43-0.86; p 0.006) for PDC, and 1.17 (0.86-1.58; p 0.30) for combination therapy. Other applications of the propensity score provided similar results, but were not significant for PDC. Tocilizumab was also associated with lower hazard of death alone in IPTW analysis (0.07; 0.02-0.17; p < 0.001). Conclusions: Tocilizumab might be useful in COVID-19 patients with a hyperinflammatory state and should be prioritized for randomized trials in this situatio

"The transmission of gender stereotypes in adolescents through Social Networks" Didactic proposal: "Breaking gender stereotypes in our social networks" the perpetuation of gender stereotypes through messages on the web.

ABSTRACT: The perpetuation of gender stereotypes has been one of the main problems in terms of equality over the years. This phenomenon is still present in the societies of the 21st century, perpetuated through the new existing communication models, such as social networks. Reaching this way to the youngest inhabitants, who are sometimes seen, devoid of tools to judge and condemn these inequalities. Even so, social awareness in this regard has increased significantly in recent years. In this paper a didactic proposal for the hours of tutorial action in the course of 3º ESO is proposed, with which it is proposed to provide a series of tools that help students to improve their communications in social networks as far as gender is concerned, with an active and participative methodology to achieve a meaningful learning, being the students the protagonist of their development.Máster en Formación del Profesorado de Educación Secundari

Nanotecnología

9 páginas.Guía didáctica del alumno curso 2011-2012.Peer reviewe

PREVALENCIA DE LESIONES RELACIONADAS CON LA DEPENDENCIA EN PACIENTES HOSPITALIZADOS

<p>Objetivos</p> <p>Determinar la prevalencia puntual de lesiones relacionadas con la dependencia (LRD) en pacientes hospitalizados en el Hospital Sierrallana/ Tres Mares (HSLL), Cantabria.</p> <p>Clasificar las lesiones según los criterios propuestos por el Grupo Nacional para el Estudio y Asesoramiento en Ulceras por Presión y Heridas Crónicas (GNEAUPP) en su documento técnico Nº II (mayo 2014).</p> <p>Métodos</p> <p>Estudio de prevalencia.</p> <p>Población: Pacientes ingresados en el área de hospitalización del HSLL el día 14 de abril de 2015.</p> <p>Criterios de inclusión: mayor de 18 años y disposición para comprender y consentir su participación del paciente o su representante legal.</p> <p>Criterios de exclusión: pacientes en los que se prevé su fallecimiento en un plazo inferior a 24 horas.</p> <p>Variables: sexo, fecha de nacimiento, motivo de ingreso, unidad y número de lesiones.</p> <p>Variables por lesión: tipo y categoría y registro fotográfico.</p> <p>Se realizó inspección visual de la piel y/o heridas, de cada uno de los pacientes, por cuatro enfermeras pertenecientes al equipo investigador y con formación de postgrado en el campo de las heridas (Máster Oficial en Gestión Integral e Investigación en los Cuidados de las Heridas Crónicas).</p> <p>Se describen variables cualitativas (distribución de frecuencias absolutas y relativas y porcentajes) y variables cuantitativas (media y desviación estándar (DE)).</p> <p>El estudio cuenta con la aprobación del Comité Ético de Investigación Clínica de Cantabria.</p> <p>Resultados</p> <p>La población fue de 184 pacientes, de los cuales 158 (85,87%), se incluyeron en el estudio, 53,8% hombres y 45,6% mujeres y una edad media de 76,55(DE 13,79) años.</p> <p>La prevalencia puntual de pacientes con LRD fue 17,1%(n=27). El número total de lesiones fue de 66. Los pacientes con lesiones presentaron 2,44(DE 2,32) lesiones, con un rango 1-10.</p> <p>En cuanto al tipo de lesión: 40,9% son úlceras por presión (UPP) y/o cizalla, 9,1% lesiones por humedad (LPH), 21,2% lesiones por fricción (LPF), 3% lesiones de etiología mixta y 25,8% no clasificadas.</p

Early psychological impact of the 2019 coronavirus disease (COVID-19) pandemic and lockdown in a large Spanish sample

Background: Epidemic outbreaks have significant impact on psychological well-being, increasing psychiatric morbidity among the population. We aimed to describe the early psychological impact of COVID-19 and its contributing factors in a large Spanish sample, globally and according to mental status (never mental disorder NMD, past mental disorder PMD, current mental disorder CMD). Methods: An online questionnaire was conducted between 19 and 26 March, five days after the official declaration of alarm and the lockdown order. Data included sociodemographic and clinical information and the DASS-21 and IES questionnaires. We analysed 21207 responses using the appropriate descriptive and univariate tests as well as binary logistic regression to identify psychological risk and protective factors. Results: We found a statistically significant gradient in the psychological impact experienced in five domains according to mental status, with the NMD group being the least affected and the CMD group being the most affected. In the three groups, the depressive response was the most prevalent (NMD=40.9%, PMD=51.9%, CMD=74.4%, F=1011.459, P<0.001). Risk factors were female sex and classification as a case in any psychological domain. Protective factors were younger age and ability to enjoy free time. Variables related to COVID-19 had almost no impact except for having COVID-19 symptoms, which was a risk factor for anxiety in all three groups. Conclusions: Our results can help develop coping strategies addressing modifiable risk and protective factors for each mental status for early implementation in future outbreaks