A Research on Expectation and Perception of Service Quality in Tourism Education at University Level in Ankara

To supply qualified manpower that is necessary in tourism sector, “quality of education” is one most important factor in higher education institutions. In this study, expectations on tourism education and level of satisfaction of the students that are the most important part of higher education institutions have been researched. In the research, service quality measurement models that are listed in the literature have been used to measure service quality in higher education institutions. By using the servqual model, the level of meeting the expectations of students about tourism education served by higher education institutions has been measured and important aspects of service quality according to students have been showed. The results of this study that is focused on tourism education and service quality show that the students, one of the major groups of higher education institutions, have a very low level of satisfaction about their education