Pairing of applicants’ CJM with university profile in digital environment as a management task

The work is devoted to the application of the Customer Journey Map (CJM) for university applicants and managerial tasks of adapting the profile of the university in the digital environment to the trajectories of the consumer. The author’s definition of the “profile of the university in the digital environment” concept is offered, the analysis of statistical data of university websites is made. The combination of classical studies of applicants’ motivation and factors influencing enrollment in a particular university with modern methods of studying consumer behavior in the digital environment allows to increase the effectiveness of the admission campaign. Customer Journey Map as an analysis tool, in conjunction with the data of network traffic allows to optimize all types of communications of the university and provide its management with necessary information when making managerial decisions. The research revealed an insignificant influence of the university social networks and thematic groups on the decision to enroll to a particular university, which what caused a deeper study of visitors’ behavior on the university websites. Internet traffic activity for a number of universities was assessed as direct requests, through search services, social networks, mail servers, as well as through referral links, and advertising traffic. The study showed that search engines and direct queries gave the maximum value for traffic. But the effectiveness of advertising to attract applicants is rather low, which indicates the insignificant role of university advertising and confirms the data of the survey in the construction of the Customer Journey Map

DIFFERENT VARIETIES OF SPRING BARLEY IN VORONEZH REGION

Barley varieties cultivated in Voronezh region satisfy the recommendations of Governmental Variety Testing Commission of RF only on 54,7%. Varieties ‘Vakula’ and ‘Priazovsky 9’ occupy 40% of barley wedge area. The area under “Gelios UA’, ‘Beatris’, ‘Talovsky 9’ is intensively being expanded, the area under ‘Ursa’, ‘Ksanadu’ and ‘Zhozefin’ is being reduced because of a week drought resistance.  Among brewing varieties such cultivars as ‘Getman’ and ‘Margaret’, ’Priazovsky 9’ and ‘Yasny’, ‘Zernogradets 770’ and ‘Veles’ have been selected on productivity, giving good yields under favourable and dry conditions of vegetation. The varieties ‘Veles’, ’Priazovsky 9’, ‘Vladimir’, ‘Margret’ and ‘Marni’ produce the highest mass of 1000 seeds. During heavy drought the varieties ‘Khadzhibey’, ‘Getman’ and ‘Marni’ are characterized with the grain size more than 60%. Brewing varieties that satisfied GOST-5060-86 were not selected. Among forage barley varieties drought tolerant two-row cultivars ‘Nutans 553’ and ‘Talovsky 9’ have the most stable productivity, due to stem density (‘Nutans 553’) and high mass of 1000 seeds (‘Talovsky 9’). The multi-row variety ‘Vakula’ significantly reduces its productivity under unfavourable weather conditions. The variety ‘Zevs’ is characterized by fine (31,4-41,6g) unaligned grain. All two-row varieties, especially ‘Talovsky 9’, possess the largest content of protein. The grain forage varieties ‘Gelios UA’ and ‘Talovsky’ are more suitable for the conditions of Voronezh region. They are more valuable for making mixed fodders and they guarantee stable production in rough continental conditions

Analysis of Stability of Plague Chemical Vaccine (F1+MSA) Antigenic Components in the Tests of Accelerated Ageing and Stress Conditions

Carried out was comprehensive immunochemical and immunobiological analysis of plague microbe species-specific capsule F1 protein, and glycoproteid main somatic antigen (MSA) the latter being common in specificity in closely related plague and pseudotuberculosis agents. Both preparations isolated from Yersinia pestis cells using standard techniques were examined in the test of accelerated ageing (exposure at 37 °C for 4 weeks) and in stress conditions (exposure at 60 °C for 24 hours). They were shown to preserve their main features that characterized their authenticity and specific activity (visual appearance, solubility, chemical content, immunochemical homogeneity and immunobiological activity) as compared with preparations stored in refrigerator at 4-8 °C