PERAN UMKM LARASITA DALAM MENINGKATKAN EKONOMI KELUARGA KARYAWAN DESA KUALA DUA KECAMATAN SUNGAI RAYA

This study aims to determine the role of Larasita MSMEs in improving the family economy of employees of Kuala Dua Village, Sungai Raya sub-district. This research uses a qualitative approach with case studies. This research used observation, interview and documentation techniques with 6 informants, namely the owner of Larasita MSMEs and 5 employees. Based on this research, the role of Larasita MSMEs can be done to help improve the economy of employees' families. The results of this study show that the strategy of Larasita MSME owners in improving the economic welfare of employees is (1) production planning, owners provide stocks such as raw materials and other complementary materials. (2) sales planning, Larasita MSMEs have special plans to attract consumers and make sales targets. (3) marketing planning for MSME owners to innovate so that the business is carried out well, achieving business targets, product marketing techniques (PLN mobile marketplace and website), in addition to participating in events / exhibitions so that products are known to many people at lower prices. The economic improvement of Larasita employees' families feels the welfare of employees' families, then there is an economic change in households whose initial income was Rp. 35,000-Rp. 90,000 / day, now reaching Rp. 50,000-Rp. 120,000 / day according to the part done with the part-time work system, with bonus welfare employees also receive additional rewards from Larasita MSME owners as an increase to their household needs