Customer Loyality Segmentation on Point of Sale System Using Recency-Frequency-Monetary (RFM) and K-Means

It is no doubt that the development of the business world has been progressive. Point of sale is one of the many system used as a means of payment in various existing businesses, especially in heterogeneous markets. The activity of transactions between Point of Sale Systems and Customers occur in the business world. Keep in mind also that one of the main factors of business success, is from customers. There is the need of an attractive strategy and certainly it will be to increase the income and assets of a business. To know that, this research will explore the behavior of customer which is based marketing, through RFM Method (Recency, Frequency and Monetary). The case of this study is in Goldfinger Store. It will do segmentation and also use data mining technique to do clustering by using K-Means with result of loyal and potential customer. The results of segmentation using RFM (Recency, Frequency, Monetary) and K-Means methods have produced multiple clusters by dividing them into groups

Design and Analysis of Financial Management and Budget Application System in Student Business

Technological developments in the digital era have provided important opportunities to improve financial and budget management needs. However, many students who own businesses still face obstacles to implementing this technology. This research aims to help provide the financial and budget management needs for entrepreneurial students through the development of financial management applications. This application is expected to attract students' interest in the application of financial technology, increase the accuracy of financial reports, and support the growth of their businesses. This research was carried out using a qualitative method, namely the method used to collect data in the form of numbers. The data in this research report was also obtained from survey results from a questionnaire form. This research concludes that good financial management and the application of appropriate technology are very important to support student entrepreneurship

Designing a Web-Based Influencer Marketing System to Increase Brand Influence and Authority

Social media and online platforms are key in building and strengthening brands in the digital era. Influencer marketing is a strategy that involves influential individuals on social media, becoming popular to increase brandreputation. However, brands often have difficulty identifying the right influencers, managing relationships with influencers, and measuring campaign effectiveness. This research aims to design a web-based influencer marketing system to help brands overcome this challenge. This system will increase brand influence and authority in the digital world, strengthen customer relationships, and increase influencer marketing transparency. The research managerial implication is that companies can understand user needs and preferences more deeply from an influencer and brand perspective. This allows them to design more intuitive interfaces, easy navigation, and features that facilitate collaboration and content management, as well as identify crucial features to introduce in an influencer marketing website system