4 research outputs found
Experiential Learning of Information Systems in Functional Contexts: The Digital Brand Strategy Project
Successful technology-based ventures and the notion that every company constitutes a “digital” company have driven increased interest in information technology even for students majoring in areas other than information systems. With the growing need for experiential learning, educators in business schools face challenges in identifying effective delivery mechanisms to impart theoretical foundations and practical applications in functional contexts that students find relevant. In this paper, we describe how we designed and implemented a project that fulfilled the above needs and integrated information systems and marketing. We describe the motivation for this project, its learning objectives, and its innovative design and implementation, and we provide an example of the project to illustrate its execution. While this project could be a standalone piece in an information systems course, we show it to be an effective way to communicate how one can apply information systems in a different functional context
Digital Brand Strategy- Project for an ITM Course
The authors present an innovative capstone project in an Information Technology and Management course which heavily leverages technology and relies on the latest advances in data management and analysis, social media, mobile applications, localization, and online presence
Long-term efficacy and safety of a treatment strategy for HIV infection using protease inhibitor monotherapy: 8-year routine clinical care follow-up from a randomised, controlled, open-label pragmatic trial (PIVOT)Research in context
Summary: Background: Treatment-simplification strategies are important tools for patient-centred management. We evaluated long-term outcomes from a PI monotherapy switch strategy. Methods: Eligible participants attending 43 UK treatment centres had a viral load (VL) below 50 copies/ml for at least 24 weeks on combination ART. Participants were randomised to maintain ongoing triple therapy (OT) or switch to a strategy of physician-selected PI monotherapy (PI-mono) with prompt return to combination therapy if VL rebounded. The primary outcome, previously reported, was loss of future drug options after 3 years, defined as new intermediate/high level resistance to at least one drug to which the participant's virus was considered sensitive at trial entry. Here we report resistance and disease outcomes after further extended follow-up in routine care. The study was registered as ISRCTN04857074. Findings: We randomised 587 participants to OT (291) or PI-mono (296) between Nov 4, 2008, and July 28, 2010 and followed them for a median of more than 8 years (100 months) until 2018. At the end of this follow-up time, one or more future drug options had been lost in 7 participants in the OT group and 6 in the PI-mono group; estimated cumulative risk by 8 years of 2.7% and 2.1% respectively (difference −0.6%, 95% CI −3.2% to 2.0%). Only one PI-mono participant developed resistance to the protease inhibitor they were taking (atazanavir). Serious clinical events (death, serious AIDS, and serious non-AIDS) were infrequent; reported in a total of 12 (4.1%) participants in the OT group and 23 (7.8%) in the PI-mono group (P = 0.08) over the entire follow-up period. Interpretation: A strategy of PI monotherapy, with regular VL monitoring and prompt reintroduction of combination treatment following rebound, preserved future treatment options. Findings confirm the high genetic barrier to resistance of the PI drug class that makes them well suited for creative, patient-centred, treatment-simplification approaches. The possibility of a small excess risk of serious clinical events with the PI monotherapy strategy cannot be excluded. Funding: The National Institute for Health Research Health Technology Assessment programme