Enhancing Customer Satisfaction and Loyalty through Customer-Defined Market Orientation and Customer Inspiration: A Critical Literature Review

The aim of this paper is to conceptualize the significance of customer-defined market orientation in creating superior customer value and building long-term customer relationship which in turn increases the customer satisfaction and loyalty, moreover, the framework also theorized the mediating role of customer inspiration to strengthen the framework. A comprehensive review of latest conceptual and empirical literature was grounded to develop the propositions. Teachers and students of higher education institution shall be taken as a social lab for examining the propositions, and to report the empirical findings. The finding of this study provides a basis for developing a model to obtain customer satisfaction and loyalty. This study could be of practical value for organizations who want to improve satisfaction and loyalty among their customers, with a special focus on teachers and students since they are considered as a potential cluster of the market. This paper makes a significant contribution by developing a conceptual framework to improve customer satisfaction and customer loyalty through customer inspiration and customer-defined market orientation practices

Influence of Islam on smoking among Muslims

Smoking prevalence is generally high among Muslims. An awareness of their religious beliefs and rulings might increase the effectiveness of antismoking campaign

Mobile Advertising Technology Acceptance Model (M-TAM): An Extension of TAM in Mobile Marketing Context

Mobile advertising technology has revolutionized the way companies interact with their customers. This has offered both marketers and consumers the advantages of convenience, flexibility, and ubiquity etc. Irrespective of the advantages of mobile advertising technology, it is not easy for marketers and researchers to form adoptable mobile advertising technology for consumers without being in a position to precisely foresee consumers’ behavioural outcome. Additionally, this field appears to be scant in academic researches. The current study was initiated to empirically examine the influence of m-advertising technological factors (i.e., ease of use, usefulness, personalization and credibility) on consumers’ adoption behaviour. These factors were also mediated by emotional value in order to influence end users’ adoption behaviour. A quantitative approach based upon a cross-sectional administered survey was employed to collect the data from university going student as respondents. The Partial Least Square (PLS) two step path modelling was used through SmartPLS 3 to test the direct and indirect hypotheses. The results indicate that mobile advertising technology factors (i.e., ease of use, usefulness, personalization and credibility) directly and indirectly impact consumers’ adoption behaviour through emotional value. Based on the findings of the study, theoretical and practical contributions along with certain limitations and future researches recommendation are discussed consequentially

Affective Organizational Commitment in Global Strategic Partnerships: The Role of Individual-Level Microfoundations and Social Change

The roles and commitment of employees within global strategic partnerships are imperative to their success. Whilst previous studies have addressed certain individual-level microfoundations and social change in an interpretivist manner, this study first proposes a theoretical framework consists of individual-level microfoundations, social change and affective organizational commitment—interlinked with social identity theory. We then validate the 16-item scale for individual-level microfoundations and the 24-item scale for social change based on data collected from global strategic partnerships. For testing of our conceptualization, path modeling finally confirms significant relationships between the constructs. Our findings further present the partial mediating role of social change between individual-level microfoundations and affective organizational commitment. Therefore, the study provides a new pathway in advancing our understanding of global strategic partnerships. It also validates two new constructs directly relevant to managing global strategic partnerships. We discuss theoretical and practical implications of these linkages and contributions, and conclude by providing suggestions for future research

Market(ing) Wisdom Differences between Family and Non-Family Firms: An Empirical Study on Small and Medium Enterprises

In competitive business environment, family and non-family SMEs striving to survive by their own characteristics and strategies. Market knowledge and marketing efforts with limited resources are crucial to sustain and enhance business. In this paper, three constructs i) market orientation, ii) marketing capabilities and iii) marketing practices examine the SMEs service sector performance. The interaction effect of ownership type (family and non-family firms) also observed. The 240 SMEs’ data collected from three major metropolitan cities. This study confirms the positive relationships of each constrict (market orientation, ii) marketing capabilities and iii) marketing practices) to firm performance. The interaction effect of ownership type evident on marketing capabilities and SMEs performance. Non-family businesses are open to adopt new ideas and personnel into decision making. Family firms should be more adaptable to compete with non-family firms

The Mediating Role of Real-Time Information Between Location-Based User-Generated Content and Tourist Gift Purchase Intention

The global use of Web 2.0 applications has generated enormous volumes of user content. Drawing on cognitive load theory, this study examines unexplored factors that influence gift purchase intention of tourists. The authors identify localization and realtime information for shaping tourists' gift purchase intention, which is facilitated by reduced cognitive overload. Analyzes of the study relies on a sample of 273 foreign tourists in Malaysia. A cross-sectional quantitative study is conducted using partial least square structural equation modeling. Results showed that location-based user-generated content and real-time information significantly affect gift purchase intention of tourists. Moreover, real-time information partially mediates the relationship between location-based user-generated content and gift purchase intention

Harnessing Digital Transformation: A Pathway to Achieving the 2030 UNSDGs and Ensuring Sustainable Corporate Performance

This chapter explores the essential intersection of digital transformation and sustainability within the context of contemporary business enterprises. It is based on the urgent need for the United Nations' Sustainable Development Goals (UNSDGs) 2030, and it underscores the transformative potential of digital technologies such as Artificial Intelligence, the Internet of Things, and blockchain in reshaping sustainable business practices. This focuses on the switch from traditional, profit-driven models to models that prioritize people, profits, and the planet. The critical conclusion is the emancipation of stakeholders who have evolved from being passive receivers of CSR activities to become active collaborators in sustainability initiatives enabled by digital advances. In addition to that, the barriers that naturally occur because of the digital divide and ethical hurdles must be collectively resolved. Ultimately, it reverts back to the narrow, yet arduous path that leads to the shared value; cooperation and innovation as a way forward to a sustainable digital future

Moderating Role of Psychological Ownership between Authentic Leadership and Sports Team Performance: Mediating Effect of Sports Training

This study examines the mediating influence of sports training between authentic leadership (AL) and sports team performance (STP) in the setting of Saudi Arabia, with the moderating role of psychological ownership (PO). This study employs a cross-sectional survey design to obtain data from 300 members of sports teams. The results indicate that AL significantly and positively affects STP and that sports training mainly mediates this relationship. In addition, the data indicate that PO moderates the relationship between AL and athletic performance, such that the association is stronger for team members with a strong feeling of PO. These findings have significant implications for Saudi Arabian organizations seeking to improve the performance of their sports teams. While adopting the study's conclusions, it is recommended that employers engage in AL development, give frequent athletic training chances, promote a sense of Unity among team members, and consider cultural and socioeconomic aspects. We examine the study's limitations and potential areas for future investigation

Leading sustainable schools in the era of Education 4.0: Identifying school leadership competencies in Malaysian secondary schools

The purpose of the study was to develop an empirical School Leadership Competency Model for the era of Education 4.0 (SLCMEduc4.0) to identify school leadership competencies that facilitate and maximize effectiveness in leading sustainable schools in Malaysia. Exploratory Factor Analysis (EFA) was employed to identify the underlying factors whereas Confirmatory Factor Analysis (CFA) was applied to test the measurement models using Structural Equation Modelling. A total of 444 and 931 respondents completed the survey with usable data for EFA and CFA respectively. The results suggested that the SLCMEdu4.0 can be explained by eight factors namely; Leading for Learning, Emotional Intelligence, Critical Thinking, Communication and Ethics, Collaboration, Decision Making and Problem Solving, Digital Dexterity and Entrepreneurial with good fit statistics; normed x2=2.628, TLI=.950, CFI=.954 and RMSEA=.042. With a total of 40 items, the model also features good convergent and discriminant validity and construct reliability. The SLCMEduc4.0 is a coherent premier model that provides useful feedback for practitioners in planning, designing and evaluating future professional development programmes for school leaders. The study encourages a fresh look at educational leadership development locally and globally specifically in enhancing the leadership development of Malaysian school leaders towards productive change in the era of Education 4.0

Religiosity Effects on Employees in SMEs: An Islamic Country Perspective

This study aims to investigate the adaptation of internalization factors and employees’ competitive behavior in small and medium enterprises (SMEs). The empirical findings suggest that the integration of religious orientation brings better results along with the other determinants (subjective norm, attitude, behavior control and intention) of the Theory of Planned Behavior (TPB). Further, this study indicates the significant direct relationship between religious orientation, attitude, perceived control and intention with employee behavior, except for subjective norms and intention, which shows an insignificant relationship. This empirical findings suggest that owners and managers of SMEs should place some efforts in providing support to increase religious orientation in SMEs, as this would likely to enhance all other factors. This study reports unique empirical findings to support the generalizability of the theory while also adding a new facet to the TPB by using SMEs as a social lab and data from a developing country