26 research outputs found
Guilt in Marketing Research: An Elicitation–Consumption Perspective and Research Agenda
Get PDF"This is the peer reviewed version of the following article: Antonetti, P. and Baines, P. (2015), Guilt in Marketing Research: An Elicitation–Consumption Perspective and Research Agenda. International Journal of Management Reviews, 17: 333–355. which has been published in final form at https://dx.doi.org/10.1111/ijmr.1204
BRIDGING THEORY AND PRACTICE IN THE ALLOCATION OF SALES AND PROMOTIONAL RESOURCES WITHIN CUSTOMER ORGANIZATIONS
Full text linkIntrafirm technical knowledge and competitive advantage: a framework for superior market driven performance
Full text linkBuying center research and business marketing practice: meeting the challenge of dynamic marketing
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Malaysian shopping mall behavior: an exploratory study
Full text linkThe ascendancy of the shopping mall as a significant shopping, social interaction and/or
entertainment destination has had amajor impact on retail strategies and the retail landscape in numerous
countries, especially the USA. Shopping malls are not nearly as well established in developing and
newly industrialized countries, however. Hence, the purpose of this paper is to assess international
consumer behavior in regards to shopping malls in a non-Western country, specifically, Malaysia
Who Receives Credit or Blame? The Effects of Made-to-Order Production on Responses to Unethical and Ethical Company Production Practices
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