AESTHETICS CONFERS VALUE TO THE FIRM

The aesthetics offers multiple, powerful, specific and tangible advantages to the firm such as: it creates fidelity; it expresses the personality of the firm and of its marks; it allows the establishment of superior prices; the aesthetics message penetrates the informational amalgam; it protects it from the competitional offensive; it induces the rising of productivity and the reduction of costs; it reduces the distances between the stages of the launch of a new product on the market and its maturity.transmitting messages, aesthetics in marketing

ABORDAREA PRODUSULUI MOBILA PRIN PRISMA COMPORTAMENTULUI CONSUMATORULUI

The furniture is a complex product and it must be approached in two ways: as a concept and as a function. This approach is based on consumer behavior. The concept of furniture must cover the notions of architect-furniture, sign-furniture, system-furniture. The basic functions of furniture in marketing approach are the utility function (material utility) and symbolic function (psychological utilities).consumer behaviour, furniture market, furniture symbolistic

DEVELOPMENT approaches AND STRATEGIC MOVEMENTS WITHIN THE MOBILE TELECOMMUNICATION FIELD

In February 2000, when Vodafone took control of the British operator Orange, they had to split, because Vodafone owned two mobile telephony licenses in the same country – Great Britain – fact that was interdicted by the European legislation. So, on 30th of May 2000, France Telecom announced the purchase of the mobile telephony operator – Orange public limited company (plc) – from Vodafone for the amount of 40 billion euro. Focusing on the fusion – acquisition as a way of development for the mobile telecommunication companies, this paper begins with a theoretical analyze of some concepts related to the external growth. The example taken reveals the advantages and disadvantages of the fusion – acquisition France Telecom – Orange as well as the dangers that an enterprise has to face when it decides to appeal to the external growth.external growth, mobile telephony, cultural issues, subsidiary

AESTHETICS CONFERS VALUE TO THE FIRM

The aesthetics offers multiple, powerful, specific and tangible advantages tothe firm such as: it creates fidelity; it expresses the personality of the firm andof its marks; it allows the establishment of superior prices; the aestheticsmessage penetrates the informational amalgam; it protects it from thecompetitional offensive; it induces the rising of productivity and the reductionof costs; it reduces the distances between the stages of the launch of a newproduct on the market and its maturity

DEVELOPMENT APPROACHES AND STRATEGIC MOVEMENTS WITHIN THE MOBILE TELECOMMUNICATION FIELD

In February 2000, when Vodafone took control of the British operatorOrange, they had to split, because Vodafone owned two mobile telephonylicenses in the same country – Great Britain – fact that was interdicted by theEuropean legislation. So, on 30th of May 2000, France Telecom announcedthe purchase of the mobile telephony operator – Orange public limitedcompany (plc) – from Vodafone for the amount of 40 billion euro.Focusing on the fusion – acquisition as a way of development for the mobiletelecommunication companies, this paper begins with a theoretical analyze ofsome concepts related to the external growth. The example taken reveals theadvantages and disadvantages of the fusion – acquisition France Telecom –Orange as well as the dangers that an enterprise has to face when it decidesto appeal to the external growth

Strategies of Merges and Acquisitions on the Telecommunications Market

The acquisitions are generally associated to merges. In reality, the two operations are distinct from an economic point of view. When Vodafone adventured for the first time overseas, its expansion methods were the acquisitions. Through these, Vodafone was a minority investor, the rest being divided between the other companies such as: the financial investors or other telecommunications companies. Such approach towards the international expansion was dominated by a desire to minimize the risk, investing in many countries. Throughout its fusion with AirTouch, Vodafone extended in new countries (not only the USA, because AirTouch owned several subsidiary companies abroad) and consolidated its position as shareholder in some international acquisitions.strategy, market, acquisition, rebranding.

Analysis of the Segmentation Strategy – the Case of Elpreco Company

Till the last years, the product specialist or the marketing responsible could be glad of the classical analysis of their markets. Today, it becomes much more difficult to limit to this type of analysis. As a consequence, the markets become more tight, the competition acts more rapid, the potential clients are more and more exigent and their wishes more and more precisely. This paper analyzes several methods of segmentation, taking as an example the case of Elpreco Companysegmentation strategy, Elpreco Company,