Exploring the Influential Factors of Entrepreneurial Intention among Private Sector University Students in Oman

Purpose: Entrepreneurship is a key driver of the modernization of the world economy due to its contributions to the creation of new businesses and jobs, the fostering of competition, and even productivity increase through technical improvements. Therefore, the main goal of this study is to identify the factors that affect entrepreneurial intention (EI) among Oman private sector university students and to evaluate the implications for the graduate students' attitude towards entrepreneurship in the Sultanate of Oman. Design/ Methodology/ Approach:  The research has used primary data from Students from several private higher educational institutions and colleges in the Sultanate of Oman through a questionnaire by the researcher that consists of several questions via WhatsApp and email. The researcher then analyzed the data using PLS-SEM (partial least squares structural equation modeling) software. Findings: The first and second hypotheses (Attitude toward behavior and Perceived behavioral control) are supported by EI, while the third hypothesis (Subjective norms) is not. This result suggests that attitude toward behavior and perceived behavioral control have a positive influence on EI. However, subjective norms do not have any relationship with EI.