1 research outputs found
Understanding XR technology acceptance by physically disabled tourists in museums
Purpose – This study aims to investigate the effects of XR
technologies on the behavioral intentions of disabled tourists using a modified
Technology Acceptance Model (TAM).
Design – The model includes perceived trust, perceived control,
perceived efficacy, and perceived enjoyment as determinants of technology
acceptance by disabled tourists. The hypotheses derived from the literature were
empirically tested.
Methodology/Approach – The proposed model was tested by
collecting data from 640 disabled tourists in Iran over a six-month period. An
online survey was answered after watching two videos, representing the
application of VR and AR. A quantitative method was applied, the PLS-SEM method
was conducted to analyze the data.
Findings – The model was significantly supported by the results
on the determinants of attitudes of people with disabilities toward XR
technology. Other than the effect of perceived efficiency on PEOU, all the
hypotheses were supported, demonstrating the positive effects of each of factors
on the attitudes of disabled tourists and their behavioral intentions towards XR
technology.
Originality of the research – This study significantly expands
the academic knowledge on the fundamental factors affecting behavioural
intentions of disabled tourists, as 15% of the world’s population. This is the
first study to investigate these factors in relation to the disabled tourists
and XR technologies. This study will provide insight to marketers and
stakeholders on the behavioral intentions of disabled tourists