Technology Over-Consumption: Helping Students Find Balance in a World of Alluring Distractions

The last two decades has seen a fundamental shift in society with the growth in technology and the growth of social media. This shift has been embraced in the classroom as a tool to enhance the learning experience of the student. Students have experienced a fundamental shift in interaction with themselves and the world they inhabit with the exponential growth in technology and social media both inside and outside the classroom. The result is the multitasking student, who must constantly switch between a growing number of interactions. Attention spans have a finite limit, and eventually students experience an over-consumption of technology, characterized by increasing levels of anxiety and stress. To better serve our students, marketing educators must reconsider the technology experience in the classroom. Further, marketing educators should educate students on the detrimental effects of technology over-consumption and solutions to relieve themselves from their over-stressed plugged-in world

An Investigation of the Association Between Tourist Pre-Trip Planning Time and Length of Trip, Lodging Choice, Tourist Psychographics and Demographics: An Application of Correspondence Analysis and Cramér’s V Effect Size

When performing survey research it is normal to collect descriptive information such as income, gender, highest education attainment, and others. This information is used to categorize the collected research responses into groups. This nominal or ordinal data may also be used to find patterns in the collected data and suggest relationships. As an exploratory research method, it can suggest future research possibilities to confirm these relationships. This paper introduces the use of Correspondence Analysis (CA) as a research technique to suggest possible relationships using nominal or ordinal data, using collected research from a survey performed to measure tourist preferences in the Blue Ridge National Heritage Area of North Carolina. CA reveals possible associations between trip planning time, time spent, and other collected nominal data. We discuss the strengths and weaknesses of this research technique and possible future uses for the marketing researcher

Validation of Entrepreneurial Marketing Dimensions in North Carolina Wineries

This aim of this article is to test and validate a recently developed Entrepreneurial Marketing (EM) scale in the context of North Caroline Wineries. Previous EM literature suggests that EM consists of six dimensions, namely 1) proactive orientation, 2) opportunity orientation, 3) customer intensity, 4) innovation focused, 5) risk management, and 6) value creation. Using confirmatory factory analysis and structural equation modeling on data collected from small businesses (e.g., NC wineries), results confirm the EM consists of five of the proposed six dimensions in the NC winery context. Risk management was not included in the final model. Implications for theory and future research are discussed