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10 research outputs found
Price as a quality cue in industrial buying
Author
Arch G. Woodside
Barry Render
+18Ā more
Benson P. Shapiro
David M. Gardner
David M. Gardner
David R. Lambert
George J. Szybillo
Harold J. Leavitt
Jacob Jacoby
Jagdish N. Sheth
James E. Stafford
Jerry C. Olson
John J. Wheatley
Jum C. Nunnally
Norman D. French
Phillip D. White
Robert A. Peterson
Robert A. Peterson
Steven Pincus
W. S. Penn
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
Individual Preference and Bargaining Behavior in Familiesā Buying Decisions of Restaurant Service
Author
Alderson W.
Bacharach Samuel B.
+23Ā more
Belch Michael A.
Bell Wendel
Bergstorm Theodore C.
Blood R. O.
Bott Elizabeth
Burns Alvin C.
Buss W. Christian
Coulson Joseph S.
Douglas Susan P.
Emerson Richard
Hempel Donald J.
Kenkel William F.
Lewis R. C.
Lundberg Shelly
Morgan J. N.
Nicosia Francesco M.
Ott Notburga
Pollak Robert A.
Qualls W. J.
Seth J.
Shepherd C. D.
Szybillo George J.
Zober Martin
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref
The Effect of Brand Name and Taste on Consumers' Buying Intentions: An Experimental Analysis
Author
Akshay R Rao
Al
+24Ā more
Alan G Sawyer
Andre Torres Urdan
Brian F Harris
David Aaker
E R Valenzi
FlƔvio Torres Urdan
George J Szybillo
Ismael Pfeifer
Jacob
John A Howard
John Wheatley
Jonathan
Joseph T Plummer
Keth K Cox
Kevin L Keller
Mauro C Tavares
Peter H Farquhar
Raymond C Stokes
Robert A Peterson
Stephen King
Steven
Valarie A Zeithaml
Vijay
Willian R Darden
Publication venue
'Elsevier BV'
Publication date
01/01/2001
Field of study
No full text
Crossref
The influences of inherent risk and information acquisition on consumer risk reduction strategies
Author
Geoffrey P. Lantos
George J. Szybillo
+18Ā more
Ivan Ross
Jacob Jacoby
Jacob Jacoby
Jacob Jacoby
James F. Engel
John A. Howard
John W. Payne
Joseph A. Belonax
Joseph W. Newman
Kenneth E. Runyon
M. Wayne Delozier
Mark Vincent
Raymond A. Bauer
Richard N. Cardoza
Robert W. Chestnut
Vithala R. Rao
William G. Zikmund
William L. Wilkie
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
An assessment of the reliability and validity of husband and wife self-report purchase decision making measures
Author
Alvin C. Burns
Alvin C. Burns
+26Ā more
Alvin C. Burns
Bobby Calder
Bobby Calder
Bobby Calder
Constantina Safilios-Rothschild
Daniel L. Sherrell
Daniel Seymour
Donald T. Campbell
George Szybillo
Gerald W. McDonald
Gilbert A. Churchill
Harry L. Davis
Harry L. Davis
Harry L. Davis
J. Paul Peter
Jacob Jacoby
JoAnne Stilley Hopper
John Scanzoni
Karen Gredal
Lee J. Cronbach
Robert E. Wilkes
Robert Ferber
Robert O. Blood
Roger Heeler
Roger Jenkins
Susan P. Douglas
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
Consumer socialization and frequency of shopping with children
Author
A. Coskun Samli
Ann Walsh
+46Ā more
Bonnie B. Reece
Charles K. Atkin
Charles K. Atkin
D. P. Crowne
Edward Tauber
George J. Szybillo
George P. Moschis
George P. Moschis
George P. Moschis
George P. Moschis
Gilbert Churchill
James E. Nelson
James U. McNeal
James U. McNeal
Joan Aldous
JoAnn Paley Galst
Joe Agnew
John R. Rossiter
Katherine Clancy-Hepburn
Lawrence A. Crosby
Leonard N. Reid
Les Carlson
Les Carlson
Lynn Schnurnberger
Mary Lou Roberts
Raymond Bauer
Roger L. Jenkins
Roy L. Moore
Russel W. Belk
Sanford Grossbart
Sanford L. Grossbart
Sanford L. Grossbart
Scott Ward
Scott Ward
Scott Ward
Scott Ward
Scott Ward
Scott Ward
Scott Ward
Thomas S. Robertson
Thomas S. Robertson
Thomas S. Robertson
Thomas S. Robertson
William D. Perreault
William D. Wells
William K. Darley
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
The Effects of the Symbol Size on the Product Evaluation: The Moderating Role of Brand Strength and Regulatory Focus
Author
Aaker David
Aaker Jennifer L.
+31Ā more
Boush David
Campbell Margaret C.
Dahlen Michael
Friedman Ronald S.
Henderson Pamela W.
Higgins E. Tory
Higgins E. Tory
Higgins E. Tory
Higgins E. Tory
Higgins E. Tory
Homer Pamela M.
Idson Lorraine Chen
Keller Kevin Lane
Keller Kevin Lane
Keller Kevin Lane
Lichtenstein Donald R.
Lim Jeen-Su
Macklin M. Carole
McCraken J. Colleen
Menon Ajay
Park C. Whan
Rosengren Sara
Smith Daniel C.
Szybillo George J.
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Publication venue
'Korean Academy of Commodity Science & Technology'
Publication date
Field of study
No full text
Crossref
The influence of type of advertisement, price, and source credibility on perceived quality
Author
Abhijit Biswas
Akshay R. Rao
+45Ā more
Akshay R. Rao
Albert Della Bitta
Alice H. Eagley
Ben M. Enis
Bobby Calder
Cornelia Drƶge
Cornelia Pechmann
Dan Sarel
Enzo R. Valenzi
Frank S. Leonard
Gary M. Erickson
George E. Belch
George Szybillo
Gerald J. Gorn
Graham Phillips
Harold H. Kelly
Harold H. Kelly
Jerry B. Gotlieb
John C. Rogers
John H. Murphy
John S. Wheatley
John S. Wheatley
Kent B. Monroe
Mary F. Mobley
Michael L. Rothschild
Mita Sujan
Paul Slovic
Raymond C. Stokes
Richard J. Rexeisen
Richard M. Sparkman
Richard W. Olshavsky
Robert A. Peterson
Robert A. Peterson
Robert B. Settle
Robert J. Lavidge
Robert R. Harmon
Robert W. Mizerski
Steven Pincus
Susan M. Petroshius
Tibor Scitovsky
V. Kanti Prasad
Valarie Zeithaml
William L. Wilkie
William O. Bearden
William R. Swinyard
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
Effects of appeal type and involvement on product disconfirmation: A cognitive response approach through product trial
Author
Alan G. Sawyer
Anthony G. Greenwald
+46Ā more
Carl I. Hovland
Carolyn W. Sherif
Demetrios Papageorgis
Donald L. Thistlethwaite
Donald L. Thistlethwaite
E.W.J. Faison
G.C. Chu
George E. Belch
George Szybillo
Henry Assael
Herbert C. Kelman
Herbert E. Krugman
Jerry C. Olson
Jerry C. Olson
John E. Swan
John Neter
Martin R. Lautman
Michael A. Kamins
Michael A. Kamins
Michael A. Kamins
Muzifer Sherif
Percy H. Tannenbaum
Peter L. Wright
Peter L. Wright
Peter L. Wright
Ramon Rhine
Raymond A. Bauer
Richard Cardozo
Richard E. Petty
Richard E. Petty
Richard E. Petty
Richard E. Petty
Richard E. Petty
Richard L. Oliver
Richard L. Oliver
Richard L. Oliver
Richard Olshavsky
Robert B. Settle
Robert E. Smith
Robert E. Smith
Robert E. Smith
Rolphe E. Anderson
Shelly Chaiken
Stewart W. Bither
William J. McGuire
William J. McGuire
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
Understanding the Bases of Parental Concern and Reaction to Children's Food Advertising
Author
A. C. Nielsen Co.
Adorno T. W.
+37Ā more
Advertising Age
Alpert Mark I.
Atkin Charles K.
Bagozzi Richard P.
Bandura A.
Barcus F. Earle
Barry Thomas E.
Becker Wesley C.
Bellur Venkata Krishna V.
Brower Robert T.
Burr Pat L.
Charren Peggy
Clausen John A.
Council of Better Business Bureaus Children's Review Unit, National Advertising Division
Crosby Lawrence A.
Crosby Lawrence A.
Eppright Ercel S.
Federal Trade Commission
Foote Susan Bartlett
Gordon Richard L.
Goslin David A.
Grossbart Sanford L.
Inkeles Alex
Leaman F. A.
LeRoux Margaret
Lippitt Ronald
Lyle Jack
McLeod Jack M.
National Science Foundation
Roper Organization Inc.
Straus Murray A.
Szybillo George J.
Ward Scott
Ward Scott
Ward Scott
Ward Scott
Yankelovich D.
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref