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11 research outputs found

An experimental examination of mood effects on retrieval and evaluation of advertisement and brand information

Author: Abraham H. Maslow
Alice Isen
Alice Isen
Alice Isen
Alice Isen
Alice Isen
Alvin J. Silk
Anthony G. Greenwald
Carl Obermiller
Chester A. Insko
Dewey Rundas
Douglas M. Stayman
Emmett Velten
Gordon Bower
Guliz Ger
Henry C. Ellis
Henry L. Roediger
James Laird
Jerry C. Olson
John D. Teasdale
John R. Cacioppo
Kevin Lane Keller
Margaret Clark
Marian Chapman Burke
Marvin E. Goldberg
Marvin Zuckerman
Meryl Lichtenstein
Meryl Lichtenstein
Meryl Paula Gardner
Meryl Paula Gardner
Nancy Hupfer
Norbert Schwarz
Patricia A. Knowles
Patricia Cafferata
Rajeev Batra
Raymond L. Horton
Raymond S. Nickerson
Richard E. Petty
Robert S. Wyer
Robert Westbrook
Ronald Paul Hill
Russell Veitch
Stephen J. Grove
Terence A. Shimp
Thomas K. Srull
Thomas K. Srull
Thomas K. Srull
Thomas K. Srull
Tracey Carson
W. Jeffrey Burroughs
William Griffitt
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Internet marketing involvement and consumer behavior

Author: Bloch Peter H
Buchanan Dodds I
Clarke Keith
Gardner Meryl Paula
Hansen F.
Kapferer Jean-Noel
Loudon David L
Piirto Rebecca
Pollack Barry
Rothschild M. L.
Sefton Dru
Shwu‐Ing Wu
Traylor Mark
Vaughn R.
Wells William D
Zaichkowsky Judith Lynne
Zinkhan George M
Publication venue: 'Emerald'
Publication date
Field of study

The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs

Author: Boerman Sophie C
Campbell Colin
Campbell Margaret C
Campbell Margaret C
Campbell Margaret C.
Carlson Matt
Cowley Elizabeth
Craig Andrews J.
Evans Nathaniel J
Friestad Marian
Gardner Meryl Paula
Jeziorski Przemyslaw
Kim Bong-Hyun
Maronick Thomas J.
Russell Cristel Antonia
Van Reijmersdal Eva
Wojdynski Bartosz W
Publication venue: 'SAGE Publications'
Publication date
Field of study

An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data

Author: Bearden William O.
Bollen Kenneth A.
Bollen Kenneth A.
Browne Michael W.
Celsi Richard L.
Chaplin William F.
Cronbach Lee J.
Gardner Meryl Paula
Jedidi Kamel
Kline Rex B.
Lance Charles E.
Lichtenstein Donald R.
Marsh Herbert W.
Mick David Glen
Nunnally Jum C.
Podsakoff Philip M.
Raju P.S.
Schmidt Frank L.
Schmidt Frank L.
Steenkamp Jan-Benedict E.M.
Steenkamp Jan-Benedict E.M.
Steenkamp Jan-Benedict E.M.
Tian Kelly Tepper
Tisak John
Williams Larry J.
Wong Nancy
Publication venue: 'American Marketing Association (AMA)'
Publication date
Field of study

Emotional Appeal and Incentive Offering in Banner Advertisements

Green or Non-Green? Does Type of Appeal Matter When Advertising a Green Product?

Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective

The Moderating Effects of Ad Message Involvement: A Reassessment

Comparative Advertising: The Influence of Attitude-toward-the-Ad on Brand Evaluation

Attitude toward the Ad and Brand Choice

Author: Baker William E.
Baron Reuben M.
Batra Rajeev
Bettman James R.
Bettman James R.
Bettman James R.
Biehal Gabriel J.
Biehal Gabriel J.
Billings Robert S.
Bollen Kenneth A.
Burke Marian C.
Burke Marian C.
Chattopadhyay Amitava
Chattopadhyay Amitava
Cohen Jacob
Cox Dena S.
Debra Stephens
Dickson Peter R.
Edell Julie A.
Einhorn Hillel J.
Eleonora Curio
Fishbein Martin
Gabriel Biehal
Gardner Meryl Paula
Gorn Gerald J.
Hastak Manoj
Homer Pamela M.
Johnson Michael D.
Kellaris James J.
Loken Barbara
Lussier Denis A.
Lynch John G.
MacInnis Deborah J.
MacKenzie Scott B.
MacKenzie Scott B.
Madden Thomas J.
Mitchell Andrew A.
Mitchell Andrew A.
Moore Danny L.
Nelson Philip
Nunnally Jum C.
Park Whan C.
Shimp Terence A.
Shimp Terence A.
Slovic Paul
Stayman Douglas M.
Tsal Yehoshua
Wright Peter L.
Zinkhan George M.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

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