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1 research outputs found
A Cross National Assessment of Prospects’ Responses to Non-Comparative, Comparative, and Negative Comparative Print Messages
Author
-O'Malley KL Petti
C Droge
+12Â more
C Pechmann
CW Lamb Jr.
GW Zinkhan
JC Rogers
KE James
M Etgar
S Merritt
S Petrevu
SB Ash
SH Surlin
TE Barry
WR Swinyard
Publication venue
'Springer Science and Business Media LLC'
Publication date
01/01/2015
Field of study
No full text
Crossref