11 research outputs found
Knowledge-base for interpretation of cerebrospinal fluid data patterns. Essentials in neurology and psychiatry
The water supply system as a potential source of fungal infection in paediatric haematopoietic stem cell units
Commentary on “developing successful theories in marketing: insights from resource-advantage theory”
International Marketing Standardization and Financial Performance of Mobile Network Operators — An Empirical Analysis
Why do people participate in Web surveys? Applying survey participation theory to Internet survey data collection
In recent years Web surveys have emerged as the most popular mode of primary data collection in market and social research. To improve our understanding about the influence of different societal-level factors, characteristics of the sample person, and attributes of the survey design on participation in Web surveys, this paper establishes a systematic link between theoretical frameworks used to explain survey participation behavior and state-of-the-art empirical research on online data collection methods. The concepts of self-perception, cognitive dissonance, commitment and involvement, social exchange, compliance, leverage-salience, and planned behavior are discussed and their relationship with factors that have empirically proven to influence Web survey participation are analyzed using data from an expert survey. This paper will help researchers and practitioners to make informed decisions about the use of techniques increasing participation in Web surveys