4 research outputs found
You can't see what you can't see: Experimental evidence for how much relevant information may be missed due to Google's Web search personalisation
The influence of Web search personalisation on professional knowledge work is
an understudied area. Here we investigate how public sector officials
self-assess their dependency on the Google Web search engine, whether they are
aware of the potential impact of algorithmic biases on their ability to
retrieve all relevant information, and how much relevant information may
actually be missed due to Web search personalisation. We find that the majority
of participants in our experimental study are neither aware that there is a
potential problem nor do they have a strategy to mitigate the risk of missing
relevant information when performing online searches. Most significantly, we
provide empirical evidence that up to 20% of relevant information may be missed
due to Web search personalisation. This work has significant implications for
Web research by public sector professionals, who should be provided with
training about the potential algorithmic biases that may affect their judgments
and decision making, as well as clear guidelines how to minimise the risk of
missing relevant information.Comment: paper submitted to the 11th Intl. Conf. on Social Informatics;
revision corrects error in interpretation of parameter Psi/p in RBO resulting
from discrepancy between the documentation of the implementation in R
(https://rdrr.io/bioc/gespeR/man/rbo.html) and the original definition
(https://dl.acm.org/citation.cfm?id=1852106) as per 20/05/201