The impact of corporate volunteering on CSR image: a consumer perspective

Received: 29 June 2013 / Accepted: 15 January 2014Abstract Corporate volunteering (CV) is known to be an effective employee engagement initiative. However, despite the prominence of corporate social responsibility (CSR) in academia and practice, research is yet to investigate whether and how CV may influence consumer perceptions of CSR image and subsequent consumer behaviour. Data collected using an online survey in Australia show perceived familiarity with a company’s CV programme to positively impact CSR image and firm image, partially mediated by others-centred attributions. CSR image, in turn, strengthens affective and cognitive loyalty as well as word-of-mouth. Further analysis reveals the moderating effect of perceived leveraging of the corporate volunteering programme, customer status and the value individuals place on CSR. The paper concludes with theoretical and managerial implications, as well as an agenda for future research.Carolin Plewa, Jodie Conduit, Pascale G. Quester, Claire Johnso

Infantile Autism

Autism is a severe form of psychopathology in childhood and is characterized, in general, by severe withdrawal and lack of social behavior, severe language and attentional deficits, and the presence of bizarre, repetitive behaviors (J. K. Wing, 1966). The severity of the behavioral deficits and excesses in such children frequently causes great turmoil in the family, affecting not only the lives of the child and immediate family, but the community as well. Autism occurs approximately in one out of every 2,500 children and is often not diagnosed until the child is between 1 and 5 years of age. Although there are currently many theories relating to the etiology of the disorder, there is no consistent evidence in support of any one of them (Egel, Koegel, & Schreibman, 1980; Schreibman, 1988). Most professionals, however, now take the position that autism is of organic etiology and that the disorder is probably present from birth. The nature and range of deficits associated with the disorder make it resistant to most forms of treatment intervention