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1 research outputs found
The Role Of Loyalty Program (LP) And Brand Attachment In Establishing Word-Of-Mouth Intentions
Author
A. N.Omar
A.Parasuraman
+32 more
A.Saleha
B.Konsynski
C. J.Nunes
C.Benavent
C.Grônroos
C.Grônroos
C.Hamon
D.Roux
E. J.Pedhazur
E.Gummesson
F. F.Reicheld
F. F.Reichheld
FiskeSusan
G.Roehrich
G.Silverman
H.Ben Khelil
H.Ben Khelil
H.Peck
J. C.Nunnally
J. L.Moulins
J. L.Moulins
J.Lacoeuilhe
J.Rajnish
K. G.Jöreskog
L. L.Berry
M. A.Abdolvand
M.Zineldin
P.Feldwick
P.Roussel
R. L.Oliver
S.Belaïd
V. A.Zeithaml
Publication venue
'IGI Global'
Publication date
Field of study
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Crossref
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