Investigating factors affecting adoption of eCRM in the Australian service industry

© 2015 by IGI Global. All rights reserved. In order to grow and survive in a highly competitive market like the service industry, Electronic Customer Relationship Management (eCRM) has become a popular tool for Australian service organizations to attract, manage, and enhance customer relationships. However, due to increased competition and decreased product/services marketing cycle time, managing and building customer relationships have become a challenge for most service organizations. Ineffective eCRM adoption process can result in financial losses for the organizations. Hence, case studies are conducted to identify and examine potential IT costs and risk factors involved in the adoption of eCRM projects. The findings in the chapter provide senior executives with a more realistic insight into dealing with issues and challenges arising from the adoption of eCRM

Evaluating and managing electronic commerce and outsourcing projects in hospitals

© 2019, IGI Global. Despite the huge popularity of outsourcing in electronic commerce/IT in the past two decades, many hospitals have failed to realize the expected benefits from their outsourcing projects. Not surprisingly, the management of electronic commerce/IT outsourcing contracts has become one of the top management issues for hospitals executives in recent years. Hence, the purpose of this study was to provide an overview of outsourcing in electronic commerce/IT investment evaluation and benefits realization processes and practices in Australian and Taiwanese hospitals. Inherent in this study was the opportunity to compare such practices between a developed economy (Australia) and a newly industrialized economy (Taiwan). Several key electronic commerce/IT investment evaluation and outsourcing issues and challenges faced by Australian and Taiwanese hospitals will be presented. The results will assist hospital executives to develop their own approaches and strategies to better manage the opportunities and threats that exist in undertaking electronic commerce/IT outsourcing projects in Australian and Taiwanese hospitals