Social Media and Small Entrepreneurial Firms’ Internationalization

AbstractSmall entrepreneurial firms often need to be quite creative when allocating and deploying their limited resources. Especially in grasping international opportunities, social media provides a seemingly affordable and far-reaching medium. However, challenges—such as the controllability of the content and the outcomes of using social media—become apparent as the reach of social media marketing expands beyond certain threshold limits. In this study, we rely on data from multiple case studies to evaluate to what extent and under which conditions social media can support small entrepreneurial firms’ international expansion. Thereby, we contribute to research on SME internationalization and business implications of digitalization. Our findings indicate that small entrepreneurial firms face somewhat different social media–related challenges in the international business environment compared to domestic settings. The controllability of the contents comes with new tones. Furthermore, small firms’ resources, both in terms of social media use and in different functions, play an important role in determining the extent to which the use of social media supports these firms’ internationalization.Abstract Small entrepreneurial firms often need to be quite creative when allocating and deploying their limited resources. Especially in grasping international opportunities, social media provides a seemingly affordable and far-reaching medium. However, challenges—such as the controllability of the content and the outcomes of using social media—become apparent as the reach of social media marketing expands beyond certain threshold limits. In this study, we rely on data from multiple case studies to evaluate to what extent and under which conditions social media can support small entrepreneurial firms’ international expansion. Thereby, we contribute to research on SME internationalization and business implications of digitalization. Our findings indicate that small entrepreneurial firms face somewhat different social media–related challenges in the international business environment compared to domestic settings. The controllability of the contents comes with new tones. Furthermore, small firms’ resources, both in terms of social media use and in different functions, play an important role in determining the extent to which the use of social media supports these firms’ internationalization

Beyond lessons learned: Opportunities and challenges for interplay between knowledge management, arts and humanities in the digital age

How do knowledge management, arts and humanities and big data dialogue in the digital era? What are the opportunities and challenges for arts and humanities in the age of big data? In the last years, we are seeing an increasing exploitation of big data and analytics in arts and humanities fields. Big data and digital technologies are inspiring new paths of development in the arts and humanities field, facilitating the creation and transfer of knowledge. The arts and humanities, in turn, are significantly contributing to the effective exploitation and extraction of meaning and knowledge from big data in several fields. It is evident that the innovative potential of a data-driven approach across the full range of arts and humanities disciplines is becoming more and more huge. However, more research and applications are still required to better understand both the value of creating and using such “strong data-driven ecosystems” in arts and humanities and their contribution to knowledge management processes. Accordingly, this chapter attempts to shed more light on the promising dialogue between arts and humanities and big data approaches in the digital age, by highlighting opportunities and challenges connected to knowledge management aspects