5 research outputs found
Werbewirkung bei geringem Involvement
- Publication venue
- Publication date
- 01/01/1988
- Field of study
No full textBibliothek Weltwirtschaft Kiel C 155938 / FIZ - Fachinformationszzentrum Karlsruhe / TIB - Technische InformationsbibliothekSIGLEDEGerman
Sozialtechnische Forschung und Entwicklung in Unternehmen
- Author
- A Mayer
- AF Millman
- AH Maslow
- AR Petrosky
- B Mittal
- B Mittal
- B Mittal
- BC Twiss
- C Rasche
- CM Crawford
- CW Park
- CW Park
- D Bowman
- DC Smith
- DE Rumelhart
- DE Rumelhart
- DF Midgley
- DG Marquis
- E Dichtl
- E Hippel
- E Hippel
- E Hippel
- E Krellkamp
- E Staudt
- E Staudt
- E Zahn
- EF Fern
- EM Rogers
- F Lieb
- F Liebl
- FR Esch
- FR Esch
- FR Esch
- G Behrens
- G Behrens
- G Dieterle
- G Jeck-Schlottmann
- G Laurent
- G Schulze
- G Urban
- H Albach
- H Albach
- H Bauer
- H Gatignon
- H Geschka
- H Geschka
- H Henry
- H Meffert
- H Meffert
- H Miihlbacher
- H Raffle
- HA Wüthrich
- HG Gemünden
- HH Hinterhuber
- HW Opaschowski
- J Hauschildt
- J Hauschildt
- J Hauschildt
- J Hauschildt
- JA Schumpeter
- K Brockhoff
- K Brockhoff
- KG Grunert
- KM Magyar
- KP Kaas
- KR Harrigan
- MJ Moore
- MK Welge
- N Kotzbauer
- N Thom
- P Brose
- P Weinberg
- PH Bloch
- R Frowein
- R Köhler
- R Köhler
- R Marr
- R Perrillieux
- R Vaughn
- RG Cooper
- RG Cooper
- S Dawson
- S Huxold
- T Sommerlatte
- TM Lowrey
- U Hansen
- U Nuber
- V Trommsdorff
- V Trommsdorff
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- WT Robinson
- WT Robinson
- WT Robinson
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/1998
- Field of study
No full textLiteraturverzeichnis
- Author
- A Carmon
- A Engels
- A Gröppel
- A Hermanns
- A Hermanns
- A Kendon
- A Kendon
- A Manning
- A Martin
- A Mehrabian
- A Mehrabian
- A Mehrabian
- A Paivio
- A Paivio
- A Paivio
- A Paivio
- A Paivio
- A Paivio
- A Park
- A Schweiker
- AA Mitchell
- AA Mitchell
- AA Mitchell
- AC Greenwald
- AE Scheflen
- AE Scheflen
- AJ Fridlund
- AT Dittmann
- AW Siegman
- B Authmann
- B Cevey
- B Keitz
- B Keitz
- B Keltz v
- B Lipstein
- B Neibecker
- B Tietz
- BM Paulo
- C Darwin
- C Darwin
- C Heeter
- C Jüttner
- C Malatesta
- C Morris
- C Schuchard-Ficher
- C-D Barg
- C-H Coombs
- CA Kiesler
- CE Izard
- CE Izard
- CE Izard
- CE Izard
- CE Izard
- CE Izard
- CE Izard
- CF Graumann
- CJ Patrick
- CN Coter
- CR Brannigan
- CW Park
- CW Sherif
- D Conen
- D Dickenberger
- D Druckman
- D Efron
- D Goldmann
- D Krech
- D Ogilvy
- D Poltrack
- D Ulich
- D Witt
- DA Aaker
- DB Lindsley
- DB Lindsley
- DC Montgomery
- DE Berlyne
- DE Berlyne
- DE Berlyne
- DE Bugental
- DE Zimmer
- DM Tucker
- E Duffy
- E Duffy
- E Huber
- E Kretschmer
- E Kucher
- E Noelle-Neumann
- E Rützel
- E Straßner
- EG Nelson
- EG Wallbott
- EWB Hess-Lüttich
- F Caspers
- F Chaselon
- F Hansen
- F Poyatos
- F Poyatos
- F Unger
- F-J Konert
- FG Feasley
- FK McSweeney
- G Behrens
- G Behrens
- G Behrens
- G Debus
- G Faßnacht
- G Graf
- G Jeck-Schlottmann
- G Littlepage
- G Maletzke
- G Meyer-Hentschel
- G Meyer-Hentschel
- G Schrattenecker
- G Schweiger
- G Schweiger
- G Young
- GA Lienert
- GA Miller
- GC McClung
- GE Littlepage
- GE Schwartz
- GE Schwartz
- GE Schwartz
- GE Schwartz
- GH Hjorstjo
- GH Smith
- GM Maxwell
- H Albach
- H Berndt
- H Böhler
- H Crott
- H Ellgring
- H Ellgring
- H Ellgring
- H Helfrich
- H Keller
- H Mayer
- H Mayer
- H McGinley
- H Mühlbacher
- H Oster
- H Oster
- H Oster
- H Oster
- H Raffée
- H Rückle
- H Spieker
- H Wallbott
- H Wallbott
- H Wallbott
- H Wallbott
- H Wallbott
- H-D Ruge
- H-J Anders
- H-J Engels
- H-J Knappe
- H-U Fisch
- HA Sackheim
- HA Sackheim
- HD Ellis
- HE Krugman
- HE Krugman
- HE Krugman
- HJ Hoffmann
- HM Rosenfeld
- HP Hirsbrunner
- HW Hagemann
- I Eibl-Eibesfeldt
- J Asendorpf
- J Baggely
- J Blurton
- J Jacoby
- J Jacoby
- J Jacoby
- J Jacoby
- J Jacoby
- J Levy
- J MacLachlan
- J Mazanec
- J Tauchnitz
- J Tauchnitz
- JA Muncy
- JB Cohen
- JB Kruskal
- JB Kruskal
- JC Hager
- JF Engel
- JG Havis
- JL Bradshaw
- JL Zaichkowsky
- JL Zaichkowsky
- JM Dabbs
- JR Bettmann
- JR Lastovicka
- JR Lastovicka
- JR Rossiter
- JT Cacioppo
- JT Cacioppo
- K Backhaus
- K Böhme
- K Merten
- KA Lutz
- KE Rooge
- KE Runyon
- KL Alesandrini
- KR Scherer
- KR Scherer
- KR Scherer
- KR Scherer
- KR Scherer
- KR Scherer
- KR Scherer
- KR Scherer
- KT Strongman
- L Bogart
- L Resche Le
- L Schmidt-Atzert
- L Thomas
- L Thomas
- L-L Baschek
- LH Berger
- LM Clark
- LP Pawlow
- LW Rust
- M Alexander
- M Allen
- M Argyle
- M Argyle
- M Argyle
- M Argyle
- M Argyle
- M Cranach v
- M Dieterich
- M Kinsbourne
- M Knapp
- M Lewis
- M Sherif
- M Sherif
- M Steadman
- M Wiggers
- M Zuckerman
- MA Safer
- MB Arnold
- MB Barber
- MG Jones
- MJ Schlinger
- MJ Sirgy
- ML Ray
- ML Rothschild
- MP Gardner
- N Geschwind
- N Trubetzkoy
- NG Blurton Jones
- NH Nie
- O Ewert
- O Kleppner
- P Bard
- P Bard
- P Bard
- P Ekman
- P Ekman
- P Ekman
- P Ekman
- P Ekman
- P Ekman
- P Ekman
- P Ekman
- P Ekman
- P Ekman
- P Ekman
- P Ekman
- P Ekman
- P Ekman
- P Ekman
- P Ekman
- P Ekman
- P Ekman
- P Ekman
- P Green
- P Green
- P Noller
- P Schukart
- P Sepstrup
- P Vitouch
- P Watzlawick
- P Weinberg
- P Weinberg
- P Weinberg
- P Weinberg
- P Weinberg
- P Weinberg
- P Weinberg
- P Weinberg
- PC Ellsworth
- PD Blanck
- PE Green
- PE Green
- PG Zimbardo
- PH Bloch
- PH Webb
- R Bergier
- R Buck
- R Campbell
- R Harper
- R Holman
- R Krause
- R Lachman
- R Mayntz
- R Nieschlag
- R Piutchik
- R Plutchik
- R Schmitt
- R Stanners
- R-M Wiminer
- R-M Wimmer
- RB Zajonc
- RD Luce
- RE Kraut
- RE Milliman
- RE Petty
- RG Ley
- RG Ley
- RI Haley
- RL Birdwhistell
- RL Birdwhistell
- RM Adams
- RP Harrison
- RP Harrison
- RP Harrison
- S Addelman
- S Bekmeier
- S Bekmeier
- S Bekmeier
- S Bekmeier
- S Frey
- S Frey
- S Frey
- S Frey
- S Frey
- S Goldberg
- S Goslich
- S Huth
- S Schachter
- S Schachter
- S Schachter
- S Weinstein
- S Weinstein
- SA Beebe
- SA Mednick
- SG Fisher
- SM Kosslyn
- SN Singh
- SP Nielsen-Werbeforschung
- Spiegel-Studie
- T Tostmann
- TA Shimp
- TB Andresen
- TR Blakeslee
- TT Tyebjee
- U Bleicker
- U Dimberg
- U Neisser
- UR Ghazizadeh
- UR Ghazizadeh
- US Jorns
- V Trommsdorff
- W Hager
- W James
- W Krauß
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Schubö
- W Schüle
- W Wippich
- W Wippich
- WB Cannon
- WB Cannon
- WC Park
- WE Kotch
- WF Friesen
- WL Barre
- WR Nord
- WT Moran
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/1989
- Field of study
No full textEmpirische Prüfung der Hypothesen
- Author
- A Engel
- A Gates
- A Mehrabian
- A Paivio
- A Resnik
- A Washco
- A. Friedman
- AA Harrison
- AA Mitchell
- AA Mitchell
- AG Greenwald
- AH Mitchell
- AI Gerstein
- AJ Rethans
- AL Sopchak
- AM Collins
- AM Isen
- AM Isen
- AR Gilliland
- AR Wagner
- AS Luchins
- AT Dittmann
- AW Staats
- AW Staats
- AW Staats
- B Nettl
- B Reynolds
- B Six
- BE Shapiro
- BH Cohen
- BW White
- C Allen
- C Bierley
- C Leavitt
- C Lévi-Strauss
- C Obermiller
- CA Coutts
- CA Insko
- CA Smith
- CA Smith
- CE Osgood
- CE Osgood
- CE Osgood
- CE Osgood
- CE Osgood
- CE Osgood
- CG Allesch
- CL Darner
- CM Diserens
- CM Freeburne
- CP Heinlein
- CT Allen
- CT Brock
- CT Eagle
- CT White
- CW Morris
- CW Morris
- CW Park
- CW Park
- CW Park
- D Olson
- D Osmond-Smith
- D Schmidt
- D Shankweiler
- D Shurtleff
- DA Aaker
- DA Aaker
- DB Taylor
- DE Berlyne
- DE Broadbent
- DJ Stang
- DJ Stang
- DL Moore
- DL Nelson
- DM Gardner
- DM Johnson
- DM Tucker
- DR Davis
- DR Heise
- DS Ellis
- DT Regan
- E Dainow
- E Thomas
- EM Daly
- EM Pallett
- EM Verveer
- F Bauer
- F Heider
- F Ronneberger
- FC Bates
- FK Mcsweeney
- FW Mis
- G Behrens
- G Behrens
- G Bentele
- G Finch
- G Frege
- G Huppmann
- G Jeck-Schlottmann
- G Kleinen
- G Kleinen
- G Rubin-Rabson
- G Rückriem
- G Wolford
- GA Haaland
- GA Steiner
- GD Antoni
- GD Ellison
- GD Lowell
- GF Soldow
- GH Bower
- GH Bower
- GH Bower
- GH Bower
- GH Razran
- GH Razran
- GH Zimny
- GJ Gorn
- GJ Gorn
- Gl
- GL Clore
- GV Anrep
- GW Shamo
- H Bruhn
- H Coppock
- H Gleitman
- H Motte-Haber
- H Odbert
- H Rösing
- H Schuster
- H-K Jungheinrich
- H-P Reinecke
- H-P Reinecke
- H-P Reinecke
- HA Ries
- HA Zielske
- HC Micko
- HE Krugman
- HE Krugman
- HE Krugman
- HE Krugman
- HE Krugman
- HF Böttcher
- HK Mull
- HL Ross
- HP Weld
- HS Hoffman
- HW Haltemann
- IG Campbell
- IL Bradley
- IL Janis
- IL Preston
- IM Hyde
- J Alvin
- J Deese
- J Egger
- J Garcia
- J Hall
- J Jacoby
- J Kneutgen
- J Walker
- J-N Kapferer
- J. W. Keon
- JA Carlson
- JA Edell
- JA Howard
- JA Russel
- JC Foster
- JD Leckenby
- JE Downey
- JE Jones
- JE Nelson
- JG Evans
- JG Seamon
- JJ Bharucha
- JK Stone
- JL Bradshaw
- JL Bradshaw
- JL Zaichowsky
- JP Forgas
- JP Guilford
- JR Anderson
- JR Averill
- JR Kennedy
- JR Rossiter
- JT Cacioppo
- JT Cacioppo
- JT Plummer
- JW Hoelter
- JW Zimmer
- K Baker
- K Fiedler
- K Finstuen
- K Hevner
- K Hevner
- K Hevner
- K Hevner
- K Osborne
- K Zener
- K-H Plattig
- KF Schuessler
- KJ Clancy
- KS Palda
- L Bogart
- L Crickmore
- L Festinger
- L Schmidt-Atzert
- L Shatin
- L Wedin
- LB Meyer
- LD Gibson
- LE Misbach
- LG Gresham
- LJ Kamin
- LL Golden
- LL Thurstone
- LR Brooks
- LR Kahle
- M Brünne
- M Burke
- M Clynes
- M Csikszentmihalyi
- M Domjan
- M Friestad
- M Galizio
- M Gardner
- M Imberty
- M Imberty
- M Irle
- M Kinsbourne
- M Rigg
- M Sherif
- M Venkatesan
- MA Dejong
- MA Sewall
- MB Holbrook
- MB Holbrook
- MB Holbrook
- MC Smith
- MG Rigg
- MG Rigg
- MG Rigg
- MG Rigg
- MH Erdelyi
- MJ Houston
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- ML Phares
- ML Ray
- ML Ray
- MM Page
- MM Page
- MM Page
- MP Bryden
- MP Gardner
- MP Gardner
- MP Gardner
- MP O’Briant
- MS Clark
- MT Henderson
- MW Delozier
- MW Matlin
- N Birbaumer
- N Richards
- NH Anderson
- P Anand
- P Fendrick
- P Watzlawick
- P Wright
- PC Vitz
- PD Peretti
- PD Peretti
- PE Vernon
- PH Blaney
- PH Bloch
- PH Lindsay
- PH Webb
- PJ Hampton
- PL Whitely
- PL Wright
- PM Bentler
- PR Farnsworth
- PR Hofstätter
- PR Hofstätter
- PR Hofstätter
- PR Hofstätter
- PT Mcmullen
- R Batra
- R Batra
- R Batra
- R Francès
- R Getz
- R Hampel
- R Meißner
- R Plutchik
- R Plutchik
- R Schmitt
- RA Osterhouse
- RA Peterson
- RA Rescorla
- RA Rescorla
- RA Rescorla
- RA Rescorla
- RA Rescorla
- RA Rescorla
- RA Sternbach
- RB Zajonc
- RB Zajonc
- RB Zajonc
- RB Zajonc
- RB Zajonc
- RD Hare
- RD Hare
- RE Milliman
- RE Milliman
- RE Petty
- RE Petty
- RE Petty
- RE Petty
- RE Petty
- RE Petty
- RE Petty
- RE Smith
- RE Smith
- RF Bornstein
- RH Gundlach
- RH Gundlach
- RH Simpson
- RI Haley
- RI Henkin
- RI Henkin
- RJ Lutz
- RJ Lutz
- RL Johnson
- RL Moreland
- RL Moreland
- RM Rozelle
- RR Weeks
- RW Olshaysky
- S Chaiken
- S Ertel
- S Ertel
- S Ertel
- S Ertel
- S Ertel
- S Ertel
- S Fisher
- S Flath-Becker
- S Fogelson
- S Glucksberg
- S Helms
- S Nielzén
- S Siegel
- S Weinstein
- S. E. Moldovan
- SA Greyser
- SB Mackenzie
- SB Mackenzie
- SE Asch
- SJ Mckelvie
- SJ Messick
- SW Bither
- SW Bither
- T Moore
- T Oelfke
- TA Shimp
- TD Burgess
- TG Bever
- TJ Madden
- TS Robertson
- U Duddeck
- U Eco
- V Nowlis
- V Schuster
- V Weigl
- VS Appel
- W Alsen
- W Bright
- W Coker
- W Griffitt
- W Kafitz
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Meyer-Eppler
- W Nöth
- W Peters
- W Schönert
- W Schönpflug
- W Traxel
- W Tränkle
- WD Hoyer
- WD Wells
- WH Gantt
- WJ Mcewen
- WM Coleman
- WR Nord
- WR Swinyard
- WR Wilson
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/1990
- Field of study
No full textMarkenwirkungen
- Author
- A Chaudhuri
- A Fischer
- A Florack
- A Herrmann
- A Herrmann
- A Paivio
- A Paivio
- A Resnik
- A Roddick
- A Sernovitz
- AH Eagly
- AK Kohli
- AM Collins
- AM Muniz
- AY Lee
- B Grohmann
- B Loken
- B Popp
- B Tischer
- BA Carroll
- BH Schmitt
- BJ Pine
- BL Stern
- BM Bass
- BM Bass
- BP Shapiro
- BT Venable
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Bosch
- C Knackfuß
- C Scheier
- C Scheier
- C Scheier
- C Springer
- C Wittke-Kothe
- C Yoon
- C-M Albrecht
- CA O’Reilly
- CA Smith
- CK Atkin
- CL Costley
- CW Park
- CW Park
- CW Park
- CW Park
- D Dension
- D Kahneman
- D Lam
- D Wentzel
- DA Aaker
- DC Court
- DE Rummelhart
- DJ Simons
- DM Boush
- DM Zeitlin
- DR Lehmann
- DW Organ
- E Delgado-Ballester
- E Heller
- E Maoz
- EH Schein
- EH Schein
- F Eichen
- F Harris
- F Hieronimus
- F Loewenfeld v.
- F Morhart
- F Morhart
- F Morhart
- F Strack
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- FIM Craik
- G Behrens
- G Behrens
- G Brüne
- G Harter
- G Hofstede
- G Hofstede
- G Jeck-Schlottmann
- G Katz
- G Mandler
- G Schreyögg
- G Silberer
- G Wiswede
- G Wiswede
- G Yukl
- G Zaltman
- GJ Gorn
- GM Fitzsimons
- GR Bachmann
- GS Low
- H Ahn
- H Bless
- H Diller
- H Größer
- H Jungermann
- H Krohmer
- H Mandl
- H Mao
- H Mayer
- H Mühlbacher
- H Nolte
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- H Steffenhagen
- H Steinmann
- H-D Dahlhoff
- H-D Ruge
- H-D Ruge
- HH Bauer
- HL Davis
- HL Deitmar
- HY Wong
- I Ajzen
- I Ajzen
- I Garnefeld
- I Levin
- I Papasolomou
- I Papasolomou
- IP Levin
- J Agrawal
- J Baetge
- J Bloemer
- J Cooper
- J Felfe
- J Felfe
- J Förster
- J Gromark
- J Gutsche
- J Leyla
- J Meyers-Levy
- J Napoli
- J Perrey
- J Redler
- J-N Kapferer
- J-N Kapferer
- JA Howard
- JC Karremans
- JC Narver
- JC Olson
- JH McAlexander
- JJ Brakus
- JL Aaker
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- JL Aaker
- JL Zaichkowsky
- JP Peter
- JR Doyle
- JR Rossiter
- JS Armstrong
- JU McNeal
- JW Alba
- JW Graham
- K Jain
- K Jung
- K Kilian
- K Kilian
- K Koeppler
- K Lewin
- K Punjaisri
- K Roberts
- K Thomson
- KA Machleit
- KL Ailawadi
- KL Keller
- KR Robertson
- KS Cameron
- L Dyne v
- Lieven
- LJ Marks
- LK Hawks
- M Bosnjak
- M Bruhn
- M Frese
- M Hoppe
- M Hubbard
- M Irle
- M Klammer
- M Reeb
- M Schallehn
- M Schmidt
- M Sherif
- M Sujan
- M Thomson
- M Urde
- M Urde
- M Urde
- M Venkatesan
- M Wäger
- Macnotes
- MC Gilly
- MJ Sirgy
- MT Ewing
- N Kumar
- Nivea
- NJ Allen
- O Nickel
- O Zierl
- P Geus
- P Hammann
- P Hankinson
- P Hankinson
- P Hehn
- P Laaksonen
- P Maloney
- P Nedungandi
- P Watzlawick
- P Weinberg
- PCM Govers
- PF Lazarsfeld
- PM Podsakoff
- Principals
- PW Henderson
- R Algesheimer
- R Buck
- R Linxweiler
- R Mäder
- R Piehler
- R Plutchik
- R Reber
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- RB Zajonc
- RB Zajonc
- RC Atkinson
- RD Blackwell
- RE Milliman
- RJ Gerrig
- RK Srivastava
- RP Bagozzi
- RW Belk
- S Diehl
- S Fichtel
- S Helm
- S Henkel
- S Hoeffler
- S Högl
- S Magin
- S Meyer
- S Müller
- S Rajaram
- S Zeplin
- S-O Tergan
- SA Sackmann
- SB MacKenzie
- SB MacKenzie
- SE Beatty
- SM Fournier
- SM Fournier
- SP Brown
- T Dvir
- T Foscht
- T Foscht
- T Leidenkrantz
- T Möll
- T Nink
- T Nudd
- T Schaefer
- TA Shimp
- TC Freundt
- TE Becker
- TE Deal
- TF Mangleburg
- TJ Drieseberg
- TJ Reynolds
- TL Childers
- TO Brexendorf
- U Herbst
- V Lane
- V Trommsdorff
- VM Priemer
- VR Rao
- W Boulding
- W Edelmann
- W Gaede
- W Kroeber-Riel
- W Kroeber-Riel
- W Metzger
- W Staehle
- W Stolle
- W Twardawa
- WD Hoyer
- WD Hoyer
- WD Wells
- WF Brewer
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full text
