5 research outputs found
Kommunikationsstrategien für die österreichische Wirtschaft
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No full textDachmarke versus Einzelmarke
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No full textDer Herkunftslandeffekt: Eine kritische Würdigung des State of the Art
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- A Josiassen
- A Josiassen
- A Nagashima
- A Nagashima
- AC North
- AD Miyazaki
- AG Greenwald
- AR Rao
- C Baughn
- C Okechuku
- C Pinson
- CM Han
- D Maheswaran
- D Temme
- DF Cox
- DF Cox
- DZ Nayir
- E Dichtl
- E Kaynak
- E Kaynak
- EH Turner
- EM Oberecker
- F Leclerc
- F Strack
- FF Brunel
- FM Ulgado
- G Balabanis
- G Balabanis
- G Balabanis
- G Friederes
- G Godin
- GA Knight
- GA Knight
- GH Brodowsky
- GM Hampton
- GS Insch
- H Gierl
- H Gierl
- H Tajfel
- HL Chen
- I Clarke
- IA Lans Van der
- IM Martin
- IP Akaah
- J Bloemer
- J Houwer De
- J Meng
- J Phau
- J Shannon
- J Usunier
- J Zhongqi
- J-M Choffray
- JA Guidry
- JA Lee
- JB Berentzen
- JG Klein
- JG Klein
- JG Klein
- JG Knight
- JJ Watson
- JK Johansson
- JK Johansson
- JK Johansson
- JM Pharr
- JP Liefeld
- JP Liefeld
- JR Darling
- JR Darling
- JS Lim
- K Dinnie
- K Gelbrich
- K Jung
- KI Al-Sulaiti
- KP Roth
- KP Zeugner-Roth
- KQ Pham Van
- LA Manrai
- LB Alloy
- LK Good
- LR Schwarzer
- M Chattalas
- M Laroche
- M Laroche
- M-S Jo
- MJ Baker
- MK Hui
- MK Hui
- MS Roth
- MV Thakor
- MV Thakor
- MYA Rawwas
- N Dawar
- O Schilke
- P Augier
- P Chao
- P Hall
- P Niffenegger
- PM Podsakoff
- PS Hugstad
- PWJ Verlegh
- PWJ Verlegh
- R Batra
- R Ettenson
- R Ettenson
- R Grohs
- R Kühn
- R Mai
- R Pappu
- R Suri
- R Ziehlberg
- RA Peterson
- RD Schooler
- RD Schoolers
- RE Petty
- RG Javalgi
- Robert Mai
- S Bhaskaran
- S Hoffmann
- S McLain
- S Peng
- S Samiee
- S Samiee
- S Samiee
- SA Ahmed
- SA Ahmed
- SM Broniarczyk
- SM Broniarczyk
- SM Leong
- TA Shimp
- TW Yun
- VV Cordell
- WJ Bilkey
- Z Gürhan-Canli
- Z Gürhan-Canli
- ZU Ahmed
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- 'Springer Science and Business Media LLC'
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No full textMarkenkontexte
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- A Bergauer
- A Gröppel-Klein
- A Haas
- A Hanslik
- A Jaju
- A Kelz
- A Meyer
- A Müller
- A Strebinger
- A Strebinger
- A Thießen
- A Waeraas
- AA Alashban
- AC Kemper
- AJ Garth
- B Brockdorff
- B Rieger
- B Stauss
- B Stauss
- B Waltermann
- BD Carlson
- BI Newman
- BP Brown
- BW Wirtz
- C Baumgarth
- C Baumgarth
- C Baumgarth
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- C Baumgarth
- C Baumgarth
- C Belz
- C Blankson
- C Camarero
- C Chapelo
- C Homburg
- C Homburg
- C Homburg
- C Merbold
- C Merbold
- C Prill
- C Schütze
- C Sichtmann
- C Sichtmann
- CK Prahalad
- D Ahlert
- D Ahlert
- D Herbst
- D Morschett
- D Oelsnitz v d
- D Puttenat
- DA Pitta
- DG Norris
- DJ Lair
- DJ Urban
- F Hieronimus
- F Huber
- F Kerrigan
- F-R Esch
- F-R Esch
- FM Tiemann
- G Birnkraut
- G Friederes
- G Greven
- G Siegert
- G Werner
- G-R Euler
- H Havenstein
- H Meffert
- H Meffert
- H Meffert
- H Meffert
- H Meffert
- H Schneider
- H Simon
- H Storcks
- H Zastrow
- HM Kepplinger
- I Breiter
- I Bukhari
- I Schuiling
- J Büschken
- J Detig
- J Graumann
- J Müller
- J Schroeder
- J Zentes
- J Zentes
- J-B Steenkamp
- J-N Kapferer
- JA Quelch
- K Backhaus
- K Backhaus
- K Backhaus
- K Brockhoff
- K Dinnie
- K Kilian
- K Thürbach
- K-U Remmerbach
- KH Kim
- KL Keller
- KM Hearit
- L Binckebanck
- L Chernatony de
- L Chernatony de
- LL Berry
- M Aguiar
- M Bieling
- M Bruhn
- M Bruhn
- M Caspar
- M Jary
- M Kirchgeorg
- M Kirchgeorg
- M Kleinaltenkamp
- M Kleinaltenkamp
- M Lambertz
- M Rahman
- M Schade
- M Welling
- M-G Seo
- MA Wallace
- Metro Group
- MV Thakor
- N Adjouri
- N Bausback
- N Dawar
- N Papadopoulos
- N Specht
- O Plötner
- P Bode
- P Malaval
- P Reeves
- PN Hague
- R Kehrer
- R Kunkel
- R Stock-Homburg
- RJ Brodie
- S Bekmeier-Feuerhahn
- S Burkhardt
- S Dembeck
- S Dutta
- S Exler
- S Feldmann
- S Feldmann
- S Haller
- S Kröger
- S Leek
- S McDowel Mudambi
- S Mohr
- S Mudambi
- S Samiee
- S Weyler
- SD Roos
- SL Vargo
- SL Vargo
- SW Jansen
- T Kausch
- T Levitt
- T Peters
- T Roeb
- T Tomczak
- U Krystek
- U Specht
- V Dölle
- W Irrgang
- W Pförtsch
- W Stolle
- WJ Keegan
- WL Benoit
- WT Coombs
- WT Coombs
- WT Coombs
- WT Coombs
- Y Fan
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No full textMarkenführung
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- A Astous d’
- A Bierwirth
- A Burkhardt
- A Dammler
- A Deichsel
- A Geigenmüller
- A Gelbert
- A Grüter
- A Haas
- A Hartnagel
- A Lashinsky
- A Liedtke
- A Mattgey
- A Mei-Pochtler
- A Nitschke
- A Reins
- A Ries
- A Sachs
- A Spengel
- A Strebinger
- A Strebinger
- A Töpfer
- A Valtin
- A Wheeler
- A Zednik
- AM Levin
- AR Rao
- AV Muthuskrishan
- B Boad
- B Boad
- B Frank
- B Loken
- B Sander
- B Sponheuer
- B Yoo
- BBDO
- BBDO
- BD Till
- BL Simonin
- BZ Erdogan
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Belz
- C Hadjicharalambous
- C Homburg
- C Kohli
- C Kohli
- C Scholz
- C Scholz
- C Stritzke
- C Tripp
- C Wittke-Kothe
- CC Baughn
- Consumer Behavior Seminar
- CU Binder
- CW Park
- CW Park
- D Arber
- D Dearlove
- D Oelsnitz v.d.
- D Vahs
- D Wentzel
- D Wentzel
- D Wiese
- DA Aaker
- DA Aaker
- DC Smith
- DH Dean
- DM Boush
- DM Boush
- E Gray
- E Küthe
- E Spiekermann
- EM Tauber
- Europäische Kommission
- F Eschenbach
- F Huber
- F Huber
- F Leclerc
- F Murrmann
- F Scharnowski
- F Völckner
- F Völckner
- F Wecker
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- FR Kardes
- Frosch
- G Antonides
- G Felser
- G Friederes
- G Hausruckinger
- G Kaufmann
- G Nufer
- G Patriotta
- G Schreyögg
- G Schweiger
- G Specht
- G Zatloukal
- GF Nern
- GS Carpenter
- H Diller
- H Diller
- H Freter
- H Freter
- H Freter
- H Gierl
- H Hätty
- H Meffert
- H Meffert
- H Meffert
- H Meffert
- H Meffert
- H Mühlbacher
- H Sattler
- H Sattler
- H Schlicksupp
- H Schröder
- H Schröder
- H Simon
- H Uggla
- H Wiezorek
- H-D Ruge
- H-J Bierwisch
- H-J Grabias
- HH Bauer
- HH Bauer
- HS Fanderl
- HY Wong
- I Braun
- I Breiter
- I Hillebrandt
- I Lasslop
- I Zirkler
- J Becker
- J Becker
- J Becker
- J Berthel
- J Feldmeth
- J Gromark
- J Höhl-Siebel
- J Kernstock
- J Perrey
- J Pescher
- J Rath
- J Redler
- J Zentes
- J-A Huber
- J-N Kapferer
- J-N Kapferer
- J-N Kapferer
- J-N Kapferer
- JB Romeo
- JD Herstatt
- JD Herstatt
- JH Davidson
- JH Myers
- JR Rossiter
- JR Rossiter
- K Backhaus
- K Backhaus
- K Backhaus
- K Brandmeyer
- K Brockhoff
- K Böll
- K Koeppler
- K Miklis
- K Müller
- K Polyorat
- K Pryor
- K Schaefer
- K Winter
- KL Keller
- L Back
- L Binckebanck
- L Chernatony de
- L Muzellec
- L Percy
- M Bieling
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Büttner
- M Gerkhardt
- M Gotta
- M Haverkamp
- M Healey
- M Horak
- M Hubbard
- M Irmscher
- M Kirchgeorg
- M Knieß
- M Koers
- M Menz
- M Polonsky
- M Reid
- M Roos
- M Stach
- M Welling
- MC Gilly
- MF Wolfinbarger
- MRRD Solomon Ashmore
- MT Ewing
- MW Celsi
- N Andres
- N Baumüller
- N Mahnik
- N Marwick
- N Papadopoulos
- O Belz
- O Holzkämper
- O Klante
- o. V.
- o. V.
- o. V.
- o. V.
- P Hankinson
- P Hehn
- P Kotler
- P Kotler
- P Körfer-Schün
- P Langeslag
- P Ringeisen
- P Steiner
- PH Bloch
- PH Farquhar
- PW Henderson
- R Klanten
- R Kottasz
- R Kreiner
- R Kreuzbauer
- R Kühn
- R Kühn
- R Kühn
- R Kühn
- R Linxweiler
- R Linxweiler
- R Reichwald
- R Riezebos
- R Stock-Homburg
- R Stock-Homburg
- R Walker
- RHG Großklaus
- S Barrow
- S Brandt
- S Brown
- S Czellar
- S Dittrich
- S Doyle
- S Ertel
- S Henkel
- S Henkel
- S Kircher
- S Kircher
- S Kircher
- S Laforet
- S Laforet
- S Laforet
- S Latour
- S Lebrenz
- S Müller
- S Nowlis
- S Reinecke
- S Zeplin
- SB Walchi
- Schweizerischer Bundesrat
- SM Davis
- SU Klug
- T Ambler
- T Andresen
- T Andresen
- T Jenner
- T Jenner
- T Langner
- T Lauer
- T Levermann
- T Raabe
- T Rudolph
- T Tomczak
- T Tomczak
- T Tomczak
- TG Cummings
- TJ Larkin
- TO Brexendorf
- TO Brexendorf
- TR Knudsen
- trendence
- U Günther
- U Johannsen
- U Koppelmann
- U Raffelt
- U Wölfer
- V Spinnarke
- W Diez
- W Giehl
- W Hars
- W Hartmann
- W Irrgang
- W Kroeber-Riel
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- W Mayerhofer
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