Misunderstood or lacking legitimacy?

In spite of the rising interest in marketing within professional service firms in the last twenty years, past research has identified a reluctant acceptance and application of marketing within these organisations. The present paper will debate whether this is due to lack of understanding of the role of marketing, lack of acceptance as a valid management discipline suitable for professional services or lack of legitimacy as a profession in its own right. A brief overview of the role of marketing will be followed by a discussion on the professions, professional legitimacy and the professional organisation. Qualitative research was done in the form of in-depth interviews with marketing executives and accountancy and law professionals in fourteen firms across the UK. The research has revealed generational differences, misconceptions and outright conflict leading to resistance in the introduction and application of marketing, although the professionals have individually practiced a wide variety of marketing activities in their pursuit of gaining and maintaining clients. There has been a conspicuous resistance to the acceptance of marketing as a management tool within certain firms. The findings have opened up the spectre of inter-professional competition on legitimacy grounds

Note on Two Theorems in Nonequilibrium Statistical Mechanics

An attempt is made to clarify the difference between a theorem derived by Evans and Searles in 1994 on the statistics of trajectories in phase space and a theorem proved by the authors in 1995 on the statistics of fluctuations on phase space trajectory segments in a nonequilibrium stationary state.Comment: 3 pages, Revte

Note on Phase Space Contraction and Entropy Production in Thermostatted Hamiltonian Systems

The phase space contraction and the entropy production rates of Hamiltonian systems in an external field, thermostatted to obtain a stationary state are considered. While for stationary states with a constant kinetic energy the two rates are formally equal for all numbers of particles N, for stationary states with constant total (kinetic and potential) energy this only obtains for large N. However, in both cases a large number of particles is required to obtain equality with the entropy production rate of Irreversible Thermodynamics. Consequences of this for the positivity of the transport coefficients and for the Onsager relations are discussed. Numerical results are presented for the special case of the Lorentz gas.Comment: 16 pages including 1 table and 3 figures. LaTeX forma

Self-Avoiding Modes of Motion in a Deterministic Lorentz Lattice Gas

We study the motion of a particle on the two-dimensional honeycomb lattice, whose sites are occupied by either flipping rotators or flipping mirrors, which scatter the particle according to a deterministic rule. For both types of scatterers we find a new type of motion that has not been observed in a Lorentz Lattice gas, where the particle's trajectory is a self-avoiding walk between returns to its initial position. We show that this behavior is a consequence of the deterministic scattering rule and the particular class of initial scatterer configurations we consider. Since self-avoiding walks are one of the main tools used to model the growth of crystals and polymers, the particle's motion in this class of systems is potentially important for the study of these processes.Comment: 32 pages, 18 figure