Industrial marketing management: Bibliometric overview since its foundation

© 2019 Elsevier Inc. Industrial Marketing Management (IMM) is an outstanding journal in the field of business-to-business marketing. This paper focuses on this journal, with an extensive bibliometric analysis of IMM from its foundation in 1971 to 2017, the last year analyzed in this study. It identifies, among others, the annual evolution of publications, the most influential countries, the most relevant authors, the most prominent institutions supporting research, as well as the citations of IMM papers in major marketing, but also other, business and management journals. To do so, this research uses the Web of Science Core Collection and Scopus databases, and analyzes a wide range of bibliometric indicators, including the total number of publications and citations, citations per paper, the h-index, m-value and citation thresholds, and also develops a graphical analysis of the bibliographical material using the visualization of similarities (VOS) viewer software. Finally, by applying a cluster analysis by fractional accounting, this research identifies trends and proposes future topics and research lines, such as: trust, innovation, performance, relationship marketing, the future role of new technologies in industrial marketing research, online marketing and corporate image

Retail Promotional Communication: The Comparative Effectiveness of Print Versus Online.

New promotional tools such as digital reward platforms, virtual loyalty currencies, and digital wallets are being introduced and some are being adopted quickly by consumers. These tools are increasingly accessed via mobile devices: for example, digital wallets developed in the form of apps. Despite the market increase in the popularity of new digital channels for purchasing and for information and promotion search, there is a scarcity of studies on the comparison between customer response to traditional (i.e. offline) channels versus new digital channels in the context of retail promotional communication. This chapter compares print versus online retail promotional communication; provides an overview of flyer evolution from print to digital thanks to customer insight and \u201cflyer aggregators\u201d; and discusses a field experiment implemented with the cooperation of an Italian retail chain aiming to measure the effectiveness of print versus online store flyers. Findings indicate that 80% of customers respond equally to print versus online, while 20% of the customers display a higher response to print

Tourism innovation in the Western Cape, South Africa : evidence from wine tourism

Few wine tourism studies focus on innovation in this tourism niche market. However, implicit references to newness in wine tourism and the need for innovation in the light of competition to sustain the viability of firms and regions can be discerned in the literature. In addition, sustainability in relation to wine tourism is increasingly receiving research attention. This research aligns with the literature on sustainability in the wine industry and also wine tourism. It is not only the economic sustainability of firms which is of concern but also environmentally and socially responsible practices which for wineries include innovative ways to enhance biodiversity protection and social inclusion. This chapter outlines the innovations introduced by a sub-sample of firms involved in wine tourism which was part of a broader study of tourism innovation in the Western Cape, South Africa. This research identifies a suite of wine tourism innovations, and although these are largely incremental in character, they are significant for firm, and collectively, for destination competitiveness and importantly for enhancing sustainability in the sector