Supply chain strategies in the context of an e-commerce chain (e-chain)

This paper purpose to explore the relationships between supply chain strategies and product performance in retail e-commerce. In this case, we concern that in current, in order to bear up under competition, organizations have to manage their supply chains so that they meet the needs of their final customers. With this concept in mind, the research presented in this study focuses on establishing the right strategy for supply chains according to their product segment. Thus, after a Literature Review, the paper explain a methodology based in different authors studies. Finally the article focuses on a pratical case in e-commerce retail that describes its application in this field. The research shows that it is possible to use a methodology for classifying supply chains using chain strategies and product features. The use of the right strategy for supply chains will improve the competitive advantage of businesses. One limitation is that the methodology study focuses on only two e-commerce segment; future studies may go further in refining the proposed framework for other segments. The aim of this research is to offer businesses a model for evaluating supply chains, allowing them to improve the performance of their products and services by using the right strategy for supply chains. The classification proposal of this paper presents an original model for classification of supply chains based on different studies on the theme

Unidades estratégicas de negócios: uma ferramenta para gestão competitiva de empresas

Este artigo tem por objetivo discutir e apresentar algumas considerações acerca das vantagens e implicações da utilização do conceito de UEN - Unidade Estratégica de Negócios, na gestão de empresas, de modo geral. O artigo discute algumas relações que devem ser esclarecidas antes da plena adoção do conceito. Baseado na literatura e na experiência do autor em consultoria em empresas, o artigo propõe uma abordagem metodológica para permitir que gerentes possam definir, analisar e compreender os efeitos da utilização do conceito de UEN - Unidade Estratégica de Negócios, considerando as dimensões competitivas ou Fatores Críticos de Sucesso típicos e intrínsecos da natureza de cada negócio.This paper is an attempt to discuss and present some considerations concerning the advantages and relationships involving the adoption of the SBU - Strategic Business Unit concepts and business management in a broad sense. The paper discusses some aspects which must be clarified before a full adoption of the concepts. Based on the literature and the author's experience in business consultancy, the paper suggests a methodological approach which aims to help managers to define, analyse and understand the effects of the adoption of the SBU concepts, considering the typical competitive dimensions (critical success factors) involved in any kind of business

Analysis of Quality in Brazilian E-Commerce (B2C)

Abstract. The business world has changed the way how people think and act on products and services. In this context, the most recent amendment of the scenarios of retail operations has been the use of technology in sales and distribution. The internet has revolutionized the way people communicate, and moreover as they purchase their goods and services. Thus, the e-commerce, specifically the relation business to customer, or simply B2C, has acted so convincingly in this change of paradigm, namely the purchases in the physical location for the virtual site. Quotes online, ease of payment, price, speed of delivery, have become real order winners of applications for companies that compete in this segment. With the focus on quality of services on e-commerce, the research examines the dimension related to the quality of services, and looks for what of these factors are winners of applications

Abordagem metodológica para avaliação de relacionamentos de redes de empresas: um exemplo de aplicação na indústria brasileira de autopeças

Many researchers emphasize the increasing dynamics of business globalization, virtually as a new order of driving rules to be considered and included regarding operations management. In this sense, and trying to attain a set of suitable competitive conditions according to the needs of their business, the very internal processes of management and decision making have been growing in terms of complexity and range of issues to be considered. To do so, it is important to understand and absorb possible changes in competitive conditions as they arise. This paper aims to present a conceptual model and a case study to illustrate the assessment of the relationships involving actors within an operations network. The understanding of the basis behind these relationships and the identification of the existing hierarchic profile governing them, represent primary items to be considered embedded in a decision making system. The results obtained suggest the possibility to make use of the proposed model as an auxiliary tool to assess existing relationships within an operations network.Atualmente, diversos autores enfatizam a existência de um contexto de economia crescentemente globalizada. De modo a assegurar condições adequadas de competitividade para exploração de suas operações, os processos internos de análise e tomada de decisão das empresas também, vêm passando por contínua evolução. O objetivo é assimilar o mais rapidamente possível as mudanças nas variáveis de competitividade, na medida em que ocorrem. O presente artigo apresenta um modelo conceitual e um estudo de caso ilustrativo, com o objetivo de avaliar os relacionamentos entre os atores presentes em uma rede de operações. A compreensão dos relacionamentos e dos pressupostos, nos quais se baseiam, bem como a identificação da hierarquia de importância existente entre eles, são vitais para sua consideração em um sistema de tomada de decisão. Os resultados sugerem a possibilidade de utilizar a abordagem proposta como instrumento auxiliar, para avaliação dos relacionamentos existentes dentro de uma rede de empresas, em função das condições exigidas de competitividade típicas de suas operações

Relacionamento e coordenação da cadeia produtiva da mandioca no Noroeste do Paraná

The production of starch and cassava starch (Manihot esculenta) if has shown to an important business for the region the northwest of the Paraná, generating income and job for a significant agricultural producers. The production of the region is processed for industries at private capital and cooperatives of producers. The study involving agricultural producers and one of the most important cooperatives of the region (C-Vale) objectified to evaluate the relationships between cooperative and producers, and the mechanisms of coordination of the productive chain. The results had disclosed that the relationships are not harmonious, generating opportunism situations, high costs of transaction and diffidence in the operations between producers and cooperative. Also if it perceived a difficulty of coordination of the productive chain, due to lack of integration between the partners, what it affects the competitiveness and the efficiency of the sector.A produção de fécula e amido de mandioca (Manihot esculenta) tem se mostrado um importante negócio para a região noroeste do Paraná, gerando renda e emprego para uma significativa parcela de pequenos e médios produtores rurais. A produção da região é processada localmente por indústrias e capital privado e por cooperativas de produtores. O estudo envolvendo produtores rurais e uma das mais importantes cooperativas da região, a C-Vale objetivou avaliar os relacionamentos entre cooperativa e produtores rurais e os mecanismos de coordenação da cadeia produtiva. Os resultados revelaram que os relacionamentos não são harmoniosos, gerando situações de oportunismo, altos custos de transação e desconfiança nas operações entre produtores e cooperativa. Também se percebeu uma dificuldade de coordenação da cadeia produtiva, devido à falta de integração entre os parceiros, o que afeta a competitividade e a eficiência do setor