3 research outputs found
A Study On Effectiveness Of Movie Trailers Boosting Customers Appreciation Desire: A Customer Science Approach Using Statistics And GSR
In this study, the authors research Effectiveness of Movie Trailers Boosting Customers Appreciation Desire using statistical science and GSR (Galvanic Skin Response) data. As a result of this study, the authors suggest two models of movie trailers boosting customers appreciation desire to make a new movie trailer
Mask and Cloze: Automatic Open Cloze Question Generation Using a Masked Language Model
This paper conducts the first trial to apply a masked language AI model and the “Gini coefficient” to the field of English study. We propose an algorithm named CLOZER that generates open cloze questions that inquiry knowledge of English learners. Open cloze questions (OCQ) have been attracting attention for both measuring the ability and facilitating the learning of English learners. However, since OCQ is in free form, teachers have to ensure that only a ground truth answer and no additional words will be accepted in the blank. A remarkable benefit of CLOZER is to relieve teachers of the burden of producing OCQ. Moreover, CLOZER provides a self-study environment for English learners by automatically generating OCQ. We evaluated CLOZER through quantitative experiments on 1,600 answers and show its effectiveness statistically. Compared with human-generated questions, we also revealed that CLOZER can generate OCQs better than the average non-native English teacher. Additionally, we conducted a field study at a high school to clarify the benefits and hurdles when introducing CLOZER. Then, on the basis of our findings, we proposed several design improvements